You were recently hired as the vice president of marketing for the ABC company. The CEO specifically chose you because…

You were recently hired as the vice president of marketing for the ABC company. The CEO specifically chose you because of your statistics background, which you earned during your undergraduate degree. In the past, many of the firm’s department heads and senior managers seemed to make decisions quickly, and the company frequently suffered as a result. With the firm’s long-term viability at stake, the CEO felt it was crucial that all future significant decisions be made based on rational thought processes and some quantitative analyses. Although much of your work will be in your own marketing department, the CEO also indicated that the production manager in the factory needed some assistance in controlling his manufacturing processes, and you offered to assist in teaching him how to use statistical process control.