Working With Controlled Communications

Most organizations use some form of controlled (unmediated) communication, even if only in unusual situations. Today’s electronic media make it much simpler, with such tools as e-mail, blogs, or Twitter, for even small organizations to find ways to circumvent traditional media gatekeepers, thus controlling both the content and the delivery timing of their message.

To prepare:

Recall experiences within your own organization or an organization with which you are familiar that required controlled communications. Think about a particular example or situation to help explain your response to each question and how you would determine the appropriate strategies.

Discuss:

In a Discussion post, address the following questions, keeping your example in mind:

• What strategies and tactics would you recommend for various audiences in your example?
• Which public relations tools do you believe would be most effective, in general, in internal relations? Why?

With these thoughts in mind:

By Day 3

Post two to three paragraphs (of at least 150 words) for the questions above.