Week 5 – Netflix

 

Assignment Content

1. Project plans outline the intended course of events; however, things don’t always happen as intended. Organizations need to consider risks and develop a contingency plan. This plan is typically presented to management. 

   Add the following 2 columns to the project plan table you created in Wk 4 – Apply: Project Plan: 

   Potential Risk Factors 
   Contingency Plans 
   Based on your prior research, determine potential risk factors for not meeting each of the project objectives. Develop a contingency plan for each of the potential risks. Add the potential risks and contingency plan to your Wk 4 – Apply: Project Plan. 

   Use Microsoft PowerPoint® , Prezi® , or another software to create a 12- to 14-slide executive presentation—with appropriate images and diagrams—that summarizes the following information: 

   The organization’s information presented in Wk 1 
   SWOT analysis and market trend research 
   Project objectives 
   How success will be measured
   The value this project will bring to the organization
   Project metrics 
   Timelines  
   Responsible parties 
   Potential risk factors 
   Contingency plans 
   Include detailed speaker notes within the presentation. Convert the speaker notes to a Microsoft Word document and add it to the citations slide.  

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   Cite all sources according to APA guidelines. 

   You will submit 2 different deliverables:  

   Updated project plan with potential risk factors and a contingency plan  
   Executive presentation with detailed speaker notes as a Word document within the presentation 

BUS/475v10

Project Plan

BUS/475 v10

Page 2 of 2

Week 4 – Apply: Project Plan

Project Title: Netflix Optimized Content for Mobile Phones Opportunity

Description: After conducting an online survey, deliberations with stakeholders and customers, PERT and SWOT analysis, I derived that there is an opportunity to optimize content offered by Netflix through mobile phones.

Project Objectives:

To become the best provider of entertainment globally through optimized mobile content

Operational Step

Responsible Person

Timeline

Conduct a comprehensive audit of Netflix customers who use Netflix on their mobile phones and determine other potential clientele

Martin (Marketing Research Officer)

3/15 (2 weeks)

Draw a list of potential target clients and ways to reach them through optimized content.

Susan (Sales and Marketing Manager)

3/30 (3 weeks)

Undertake surveys and generate feedback on customer reception of optimized mobile content

Andrea (Customer Relationship Manager)

4/13 (3 weeks)

File a report to the management

Martin/Susan/Andrea

5/1 (4 weeks)

Crafting an accessible market for filmmakers globally and conducting a pilot study for optimized mobile phone content

Operational Step

Responsible Person

Timeline

Sales analysis for different regions and mapping their needs

Martin

5/29 (5 days)

Determine 7 locations to conduct pilot testing of mobile phone content provision globally

Susan/Martin

6/5 (1 week)

Creating global awareness on the availability of tailor-made handset content for clients

Joseph (Communication Officer)

6/15 (3 weeks)

Offer an evaluation report on the success or failures of the pilot test to the top management

Martin/Susan/Joseph

7/6 (3 weeks)

Create a budget for technology and inventory needs for mobile phone content optimization globally

Operational Step

Responsible Person

Timeline

Evaluate the costs of technology and inventory required to implement handsets configurations and apps development

Elphas (Finance Manager)

6/27 (2 weeks)

Determine possible partners and suppliers while setting timelines for the project

Harriet (Liaison Officer)

8/10 (5 weeks)

Undertake extensive consultations with stakeholders and clients to gauge uptake and market reception of the mobile phone configured content

Saad (Operations Manager)

9/14 (4 weeks)

Launch of the mobile phone/handsets configured content into the global market

Martin/Susan/Saad

9/27 (2 weeks)

References

Böttger, T., Cuadrado, F., Tyson, G., Castro, I., & Uhlig, S. (2018). Open connect everywhere: A glimpse at the internet ecosystem through the lens of the netflix cdn. ACM SIGCOMM Computer Communication Review, 48(1), 28-34.

Liu, Y., & Lee, J. Y. (2016, April). A unified framework for automatic quality-of-experience optimization in mobile video streaming. In IEEE INFOCOM 2016-The 35th Annual IEEE International Conference on Computer Communications (pp. 1-9). IEEE.

Shattuc, J. (2020). Netflix, Inc. and Online Television. A Companion to Television, 145-164.

Copyright 2019 by University of Phoenix. All rights reserved.

Copyright 2019 by University of Phoenix. All rights reserved.