week 14 sustainability discussion
then reply to a minimum of 2 of your classmates’ original posts.
Petite Studio NYC
Reva Bagde
FAS4000 OL
Who Are We?
Petite Studio is a sustainable, high fashion clothing store for petites.
We specialize in slow fashion!
What We Were Founded On:
We were founded on the idea of providing slow fashion clothing for petites.
We believe that it is worth investing in clothes that will last years rather than one season.
Our Mission Statement
Our mission: To make investment pieces just for petites that last you through the years
What We Are Known For:
At Petite Studio NYC, we are known for our high quality, sustainable petite clothing.
We are also known for our slow fashion approach.
A Video About Our Ethical Factory
The video below shows our ethical factories in the hometown of our founder.
Our Factory
Our Ethical Approach
One of the main aspects that allow us to stand out is our ethical approach with production, and how we treat our employees
Our factory is in China, in the hometown of our founder.
Petite Studio’s factory employees receive benefits, an hour-long lunch break, and a mandatory thirty-minute nap.
Materials We Use
At Petite Studio we choose our fabric because of durability and comfort – not cost.
We have a team that travels globally to discover fabrics from the best mills.
Some fabrics we use are: Australian wool, and premium Tencel
Current Event News Articles About Us
This first article features Petite Studio in a list of AAPI owned businesses to support with the recent hate crimes. Here is the article.
This second article lists Petite Studio as a great store to purchase from when looking for petite dresses. Click here to view the full article.
References
About. (n.d.). Retrieved January 28, 2021, from https://petitestudionyc.com/pages/about
Guide, S. (2020, December 22). 35 Ethical & Sustainable Clothing Brands Betting Against Fast Fashion. Retrieved January 28, 2021, from https://www.thegoodtrade.com/features/fair-trade-clothing
Maglente, S. (2021, March 24). The best ASIAN-OWNED businesses you need to know about. Retrieved March 29, 2021, from https://www.goodhousekeeping.com/life/a35768747/asian-owned-businesses/
Person. (2020, August 27). Great investment dresses for those with a petite frame. Retrieved March 29, 2021, from https://www.harpersbazaar.com/uk/fashion/what-to-wear/g33806273/best-petite-dresses/
Katty Liang
Table of Contents
About the Brand
Mission Statement
Materials Used in Production
Ethical Approaches
Code of Conduct
Current News/Articles
About the Brand
Patagonia is a California-based outdoor clothing company founded in 1973.
Yves Chouinard started off by just selling climbing apparel and equipment.
Through the time, he decided to include other types of outdoor wear and equipment as well (Deleon, 2018).
Nowadays, it is a brand well-known by its products, and its environmental and social commitments with the planet.
About the Brand
Back in the days
Now
About the Brand
The Buy Less, Demand More video is a great representation of what the brand currently does to improve the state of the planet.
Mission Statement
The mission statement of the brand has changed through the years.
As of now, it is “We’re in business to save our home planet.”
The statement displays commitment and love towards the planet.
Mission Statement
Previous mission statement that led the company through 45 years:
Materials Used in Production
The cotton used by Patagonia is entirely certified organic by the Global Organic Textile Standard.
Some other fabrics are bluesign certified.
“A high proportion of its materials are made from recycled fabrics, including its polyester, nylon, and wool” (Wolfe, 2020).
Materials Used in Production
From organic cotton to a t-shirt
From the bluesign system to a pair of shorts
From recycled polyester to a sweater
Materials Used in Production
Polybags made from recycled content are used to wrap the products from the factories (Patagonia, 2021).
The famous “sushi rolls” or hexagonal-shaped boxes are used to package base layers.
The boxes are made from 100% post-consumer waste.
Ethical Approaches
Patagonia is a brand that aims to implement as many ethical approaches as possible.
Ethical Approaches
It has environmental as well as social sustainability programs.
Environmental programs educate about current environmental issues and describe how the brand works on minimizing environmental damages (Patagonia, 2021).
Social programs are dedicated to the fair treatment of all Patagonia workers (Patagonia, 2021).
Code of Conduct
The Patagonia Supplier Workplace Code of Conduct ensures ethical treatments towards all supply chain workers (Patagonia, n.d.).
Some of the outlined topics include employment relationships, wages and benefits, hours of work, and health and safety.
Code of Conduct
The brand genuinely works hard to eradicate issues like human trafficking, forced labor, worker exploitation, etc.
Current News/Articles
The brand released a statement sharing its discontent with the on-going racist and discriminatory acts towards the Asian Americans and Pacific Islanders (AAPI) community.
The Statement was shared through a press release as well as through the brand’s several social media accounts.
Current News/Articles
*Click on the images to open new windows*
Current News/Articles
Europe’s largest wild river, the Vjosa, has been in danger because over 30 hydropower projects are proposed to be built over it (Hatch Magazine, 2021).
Citizens are demanding for political support to protect the conservation of the river.
To help, Patagonia created the Vjosa
Forever short film, which raises environmental awareness.
Current News/Articles
References
Deleon, J. (2018, September 25). What Patagonia Teaches us About Building a Brand that Lasts. Highsnobiety. https://www.highsnobiety.com/p/patagonia-brand-history-highsnobiety-book/
Wolfe, I. (2020, November 25). How Ethical is Patagonia?. Good on You. https://goodonyou.eco/how-ethical-is-patagonia/#:~:text=A%20high%20proportion%20of%20its,and%201%25%20For%20The%20Planet.
Patagonia. (2021). What We’re Doing About Our Plastic Problem. https://www.patagonia.com/stories/what-were-doing-about-our-plastic-problem/story-72799.html
Patagonia. (2021). Our Environmental Responsibility Programs. https://www.patagonia.com/our-responsibility-programs.html
References
Patagonia. (2021). Social Responsibility. https://www.patagonia.com/social-responsibility/
Patagonia. (n.d.). Supplier Workplace Code of Conduct. https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/Library-Sites-PatagoniaShared/en_US/PDF-US/Patagonia_COC_English_02_13
Hatch Magazine. (2021, March 11). Protecting the Vjosa, Europe’s Last Wild River. https://www.hatchmag.com/articles/protecting-vjosa-europes-last-wild-river/7715230
Image/Video References
Spivey, S. (2015, July 7). How Patagonia is Using Cause Marketing to Define Their Brand and Drive Sales. Bazaarvoice. https://media.bazaarvoice.com/patagonia-logo2-1024×5001
Capsule Increases Sales With Redesign of Sushi Roll. (2016, October 1). Popin. https://s14851.pcdn.co/wp-content/uploads/2016/10/ARTICLE-959-PIC-1
Hine, S. (2017, September 20). We Got a Rare Look Inside Patagonia’s Private Archives. GQ. https://media.gq.com/photos/59c1790500c74c255429a717/master/w_1280%2Cc_limit/bradtorchia-gqstyle-patagonia-IMG_1255
Hine, S. (2017, September 20). We Got a Rare Look Inside Patagonia’s Private Archives. GQ. https://media.gq.com/photos/59c1772d8f465a0d13debd08/master/w_1280%2Cc_limit/bradtorchia-gqstyle-patagonia-IMG_0993
Image/Video References
Patagonia. (2021). Company History. https://www.patagonia.com/company-history/
Editor. (2019, November 8). Inside Patagonia’s New Melbourne CBD Flagship Store. Australian Surf Business Magazine. https://asbmag.com/wp-content/uploads/2019/11/PatagoniaMelbourne_photoJarrahLynch2
Patagonia Takes Sustainability Even Further: Opens Secondhand Store. (2019, November 21). The mds. https://www.themds.com/files/patagonia/patagonia-store-728
Patagonia. (2020, November 27). Buy Less, Demand More [Video file]. YouTube. https://www.youtube.com/watch?v=UAZ8Ts9CC6I
Patagonia Environmental + Social Initiatives 2018. (2019, February 18). Issuu. https://image.isu.pub/190311210549-b91aacd3dc3aa0760ff69d74b2c8422d/jpg/page_1
Image/Video References
Patagonia: Mission & Values. (2018, January 30). Will Gardner. https://willgardner.co/wp-content/uploads/2018/01/Patagonia-Mission-960×540
Foreman, K., & Turra, A. (2018, August 27). What to Watch: Resource Recovery and Circular Economy Drive Textile Innovations. Women’s Wear Daily. https://wwd.com/wp-content/uploads/2018/08/penn-textile-solutions ?w=640&h=415&crop=1
Mark. (2020, September 22). Review of Patagonia Torrentshell 3L Rain Jacket. NZ Raw. https://nzraw.co.nz/wp-content/uploads/2020/09/patagonia-3l-jacket-andes-blue
Patagonia. (2021). Organic Cotton. https://www.patagonia.com/our-footprint/organic-cotton.html
Patagonia. (2021). Men’s P-6 Logo Organic Cotton T-Shirt. https://www.patagonia.com/dw/image/v2/BDJB_PRD/on/demandware.static/-/Sites-patagonia-master/default/dwb217acf2/images/hi-res/38535_PUM ?sw=800&sh=800&sfrm=png&q=95&bgcolor=f6f6f6
Image/Video References
Patagonia. (2021). Bluesign System. https://www.patagonia.com/our-footprint/bluesign.html
Patagonia. (2021). Women’s Baggies Shorts – 5”. https://www.patagonia.com/product/womens-baggies-shorts-5-inch/57058.html?dwvar_57058_color=MTIB
Patagonia. (2021). Recycled Polyester. https://www.patagonia.com/our-footprint/recycled-polyester.html
Patagonia. (2021). Women’s Batter Sweater Fleece Jacket. https://www.patagonia.com/product/womens-better-sweater-fleece-jacket/25543.html?dwvar_25543_color=CHIR
Cohen, N. (n.d.). Patagonia’s Plastic Packaging: A Study on the Challenges of Garment Delivery. Patagonia. https://www.patagonia.com/blog/wp-content/uploads/2014/07/6a00d8341d07fd53ef01a73de83f02970d
Image/Video References
Capsule. (n.d.). Patagonia Baselayer Packaging. Design Awards Core 77. https://s3files.core77.com/blog/images/202430_28798_30763_w0gQ2fmcN
Patagonia. (2021). Our Footprint – Everything we Make has an Impact on the Planet. https://www.patagonia.com/our-footprint/
Ortutay, B. (2020, June 22). Patagonia Latest Brand to Join Facebook July Ad Boycott. News4Jax. https://www.news4jax.com/resizer/E2tGn4huy4C6t_wFWFZiwDj3iNM=/640×360/smart/filters:format(jpeg):strip_exif(true):strip_icc(true):no_upscale(true):quality(65)/cloudfront-us-east-1.images.arcpublishing.com/gmg/WHEAYJ3KMZDQJII5UG33WCVUPM
Pushing for Living Wages. (n.d.). Fairwear. https://api.fairwear.org/wp-content/uploads/2020/09/Fair-Wear-Living-Wage-Approach-report-v03-DEF-4
Migala, J. (2019, December 25). 7 Hand-Holding Styles and What Yours Says About Your Relationship. Women’s Health. https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/young-couple-hand-by-hand-royalty-free-image-1576698625 ?crop=0.528xw:0.791xh;0.373xw,0.0775xh&resize=480:*
Patagonia Code of Ethics. (2018, September 1). Note to Trash. https://images.squarespace-cdn.com/content/v1/5866aeede3df2818c0009f0e/1533921536795-07X38OT95IH6JIMOUC7E/ke17ZwdGBToddI8pDm48kLb86idwrH9YD8UxFzA72O17gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UanPpwnhM9-V7v0rK7MJ8RzhYlJf1J0VoYKQdWEFTHjuqZUNR6U0zk80lHk53ostyg/5904019924_8619f6bbd9_o ?format=1000w
Employment Non-Discrimination Pledge. (n.d.). Columbus Pride. https://columbuspride.org/wp-content/uploads/2017/11/NonDescriminationPledgeWeb
Patagonia Works. (2021, March 19). Patagonia Denounces Anti-Asian Hate. http://www.patagoniaworks.com/press
Patagonia [@patagonia]. (2021, March 19). We are sickened by the Sharp rise in anti-Asian violence, and we join with our employees… [Instagram video]. https://www.instagram.com/p/CMnL_kVHkZb/?utm_source=ig_web_copy_link
Environmental Awareness Scholarship Essay. (n.d.). GoingMerry. https://assets.goingmerry.com/release/award-programs/eeec4270-4461-406d-bcaa-08d36e1d26a9/awards/3df4a49f-cf03-4570-9ded-5d199390f732/logo
Patagonia. (2021, March 3). Vjosa Forever | Protect Europe’s Wild Rivers [Video file]. YouTube. https://www.youtube.com/watch?v=-wIoAo6KGrw
Katty Liang