Visual merchandising

Propose a new client’s experience for the new pop-up store in Brooklyn. You can choose one of this 5 brands: • LOEWE / DRIES VAN NOTEN / BYREDO / KHRISJOY / SAINT-LAURENT  Implant the new collection, manage this space, explain your visual merchandising strategy, choose thebest display. Create a window and a focal point (inside the store). Don’t forget to use multi-sensory stim-uli, trigger emotions, create a real experience, strengthens the image and identity brand.Make this shopping experience remarkable, clear and commercial.DeliverablesYou must submit your presentation on Teams and present your final project April 16th.The deliverables correspond to the following parts detailed in the project table of contents:- Cover page with name, surname and brand name- Brand analysis (Visual + text)- Research / Inspiration (mood board + art references)- Selection of product (visuals and prices)- Visual merchandising strategy- FOCAL POINT : o Element of design (ambience, materials, color, texture, signage, music, visual communication…)o Equipment and display (furniture, tables, mannequins, shelving, hangers…)o Space hierarchyo Space planning layouto Costumer navigationo Research lighting / Lighting patho Simulation / guideline (drawings, sketches, Photoshop, rough …)- WINDOW STORE: o Element of design (ambience, materials, color, texture, signage, music, visual communication…)o Equipment / Compositiono Lighting / coloro Simulation (drawings, sketches, Photoshop, rough …)Designing and marketing and have to use photoshop and ilustrator

International Fashion Academy

Postgraduate Department

VISUAL MERCHANDISING | Individual Assignment

Module Name Visual Merchandising

Lecturer Name Angelique Scherer

Assignment /Project Name Pop-up store project

Weighting (%) 50%

Due Date April 9th

Brief

Propose a new client’s experience for the new pop-up store in Brooklyn. You can choose one of this 5 brands:

• LOEWE / DRIES VAN NOTEN / BYREDO / KHRISJOY / SAINT-LAURENT

Implant the new collection, manage this space, explain your visual merchandising strategy, choose the

best display. Create a window and a focal point (inside the store). Don’t forget to use multi-sensory stim-

uli, trigger emotions, create a real experience, strengthens the image and identity brand.

Make this shopping experience remarkable, clear and commercial.

Deliverables

You must submit your presentation on Teams and present your final project April 16th.

The deliverables correspond to the following parts detailed in the project table of contents:

– Cover page with name, surname and brand name

– Brand analysis (Visual + text)

– Research / Inspiration (mood board + art references)

– Selection of product (visuals and prices)

– Visual merchandising strategy

– FOCAL POINT :

o Element of design (ambience, materials, color, texture, signage, music, visual communication…)

o Equipment and display (furniture, tables, mannequins, shelving, hangers…)

o Space hierarchy

o Space planning layout

o Costumer navigation

o Research lighting / Lighting path

o Simulation / guideline (drawings, sketches, Photoshop, rough …)

– WINDOW STORE:

o Element of design (ambience, materials, color, texture, signage, music, visual communication…)

o Equipment / Composition

o Lighting / color

o Simulation (drawings, sketches, Photoshop, rough …)

International Fashion Academy
Postgraduate Department

VISUAL MERCHANDISING | Individual Assignment

Guidelines

– Individual Project.

– Hard copy to be submitted to version to Teams.

The plan for you project