Unit 3 Assignment: SWOT Analysis (BUS411 Business Policy Seminar)
Unit 3 Assignment: SWOT Analysis
A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and threats for a business. This analysis can be used to help in the creation of strategic plans for the future. For this assignment, you will perform a SWOT Analysis for a real-world organization. See the attached document for complete instructions and grading rubric.
Due Date: 11:59 p.m. EST, Sunday of Unit 3
Points: 100
Overview:
A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and
threats for a business. This analysis can be used to help in the creation of strategic
plans for the future. For this assignment, you will perform a SWOT Analysis for a real-
world organization.
Instructions:
• Choose a real-world organization.
• Perform a SWOT Analysis on the organization, creating a PowerPoint with your results.
• Follow this format:
o Slide 1: Title slide with your name and the company’s name.
o Slide 2: Mission of the company.
o Slide 3: Explain 4 to 6 strengths of the company (add more slides if needed).
o Slide 4: Explain 4 to 6 opportunities of the company (add more slides if needed).
o Slide 5: Explain 4 to 6 weaknesses of the company (add more slides if needed).
o Slide 6: Explain 4 to 6 threats for the company (add more slides if needed).
o Slide 7: Your conclusion. Provide your opinion on the strategic position of the
organization based on the findings of your SWOT.
o Slide 8: Reference page.
Requirements:
• Create a PowerPoint presentation, at least 8 slides.
• Include at least 2 valid, credible resources.
• Use APA formatting for citations.
BUS411 – Business Policy Seminar
Unit 3 Assignment: SWOT Analysis
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
Evaluation Rubric for Unit 3 SWOT Analysis Assignment
CRITERIA Development
Needed
Proficient Exemplary
(0-13 points) (14-17 points) (18-20 points)
Content Elements of the
assignment are not
addressed, poorly
constructed,
lacking critical
thought, or difficult
to evaluate.
Slides generally
address all elements
of the assignment in
a clear manner,
showing evidence of
critical thinking and
research.
Slides clearly
address all
elements of the
assignment in a
thorough and
detailed manner.
Critical thinking
and research are
apparent.
Overall
Organization
Content is difficult
to follow due to
lack of logical
structure or flow.
Information flow is
generally logical and
easy to follow but
may lack fluency.
Information is
presented in a
logical and
interesting
sequence that is
easy to follow.
Topics flow
smoothly from one
to another with
appropriate
transitions.
Professionalism Slides are unclear,
overloaded, or lack
a consistent
design style.
Slides and
supporting notes are
and presented in a
generally consistent
and effective design
style, though there
are some
inconsistencies
present.
Slides and
supporting notes
are presented in a
consistently
professional and
effective manner.
Template design,
fonts, and colors
enhance the
presentation.
Preparation and
Development
Slides
demonstrate
frequent errors of
layout or lack of
attention to detail
in preparation.
Slides demonstrate
general attention to
detail in layout and
titling.
Slides demonstrate
consistent attention
to detail in
preparation.
Information is
presented in a
relevant and
original manner.
(0-6 points) (7-8 points) (9-10 points)
Clear and
Professional
Writing
Writing is
sometimes difficult
to understand
because of several
errors in grammar,
punctuation, and
spelling. Word
choice is
sometimes
inappropriate for
an academic
setting. Sentence
structure is
sometimes
unclear.
Writing is easy to
understand despite
minor errors in
punctuation, spelling,
and grammar.
Appropriate word
choice is used for an
academic setting.
Sentence structure is
mostly clear.
Writing is free of
almost all
punctuation,
spelling, and
grammar errors.
Appropriate word
choice is used for
an academic
setting. Sentence
structure is clear.
References and
APA Formatting
No academic
references present
or reference
formatting has
significant errors.
One academic
reference present but
may have a few
errors in formatting.
Two or more
academic
references are
present and
formatted properly.