Undergraduate
Super Bowl Assignment: February 2019
This is due in an email to me by CLOSE OF BUSINESS Wednesday February 6, 2019 and send to:
georgetown200@mac.com
Hope you had a good weekend:
(A) You are to watch all of the super bowl commercials, either during the game or
www.superbowlcommercials.com
or www.
superbowl-ads.com
. Please identify your favorite three (3) and why do you like them. Also identify three (3) that you think miss the mark and explain your rationale.
(B) Look at a brand advertising in the Super Bowl—looks at their digital presence: Web Site, social presence, mobile presence and twitter. Do you think the brand is well represented in its digital presence, why or why not?
(C) Please go into a grocery store and Beverage or More and observe how brands use the supermarket to help swell products. Please describe the brand, how it is marketed and what do you think of the marketing presence of the brand as it relates to the Super Bowl.
(D) Monday after the game, visit USA Today the Bowl section (http://
admeter.usatoday.com
), compare your picks of the best commercials with their ratings. How do your favorites rank and your thoughts on that? (admeter.usatoday.com)
Abstract two of the following articles:
1.
https://www.thedrum.com/news/2019/01/18/super-bowl-ads-what-you-need-know-leading-up-the-big-game?utm_campaign=Newsletter_Daily_US&utm_source=pardot&utm_medium=email
2.
https://www.adweek.com/brand-marketing/budweisers-clydesdales-are-back-for-a-renewable-energy-message-with-a-bob-dylan-soundtrack/?utm_content=position_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_NewDaily&utm_campaign=MorningDigest_Newsletter_2019012308&s_id=516e0910191b2a646da41a76
3.
https://blog.realeyesit.com/10-best-super-bowl-ads-of-all-time?utm_campaign=2019%20Super%20Bowl%20&utm_medium=email&_hsenc=p2ANqtz-_PMFeHX0aaugiKSFNpiKAL_upVQMJmhzNEtwskPHfN6i2yLVGD20xQZg7kOx6lEogjS_ABQIfIyga6DrAIQqAmazGkYQ&_hsmi=69222720&utm_content=69222720&utm_source=hs_email&hsCtaTracking=640c6751-9fa3-475b-a4a0-3e4c96b5e3e2%7C024d4d12-c695-4017-aff0-487b57b96464
4.
https://blog.realeyesit.com/super-bowl-2018-rankings?utm_campaign=2019%20Super%20Bowl%20&utm_medium=email&_hsenc=p2ANqtz-_PMFeHX0aaugiKSFNpiKAL_upVQMJmhzNEtwskPHfN6i2yLVGD20xQZg7kOx6lEogjS_ABQIfIyga6DrAIQqAmazGkYQ&_hsmi=69222720&utm_content=69222720&utm_source=hs_email&hsCtaTracking=067ce58e-5917-4f24-bc33-0961b809aa05%7C84cd287c-77fa-4c1c-b7a4-d9e0a4748dcb
5.
https://www.ama.org/publications/MarketingNews/Pages/what-makes-best-super-bowl-ads.aspx
6. http://blog.adbenchmark.com/super-bowl-2018-advertising-effectiveness