Ubertour Project
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Executive Summary
Uber is the leading transportation technology company that operates globally. However, it offers no support for local tourism despite transporting clients to different destinations. Our team at Travel Foundation seeks to introduce a tour planning functionality called ‘Uber Tour.’ Here, this new service of the Uber app can interact with the passenger(s) and recommend them to restaurants or attractions popular to the locals. It features a leaflet with pictures of popular restaurants and attraction sites and a map to show their locations. The program will thus result in the growth of local tourism and the Uber company.
· Current Situation
· Introduction
Uber is a ride-hailing company that operates by using the Uber mobile app that sends a trip request to the nearest driver, who then receives the client’s location. The organization is on the frontline of boosting local and international tourism. We have a long history of assisting businesses and travel agencies to become more sustainable. We anticipate fitting in because this program will also increase Uber drivers’ ratings as they get more engaged with their passengers.
· Brief Uber SWOT https://pestleanalysis.com/swot-analysis-for-uber/
· S: current customer base and accessible database resource
· W: lack of support for local tourism
· O: potential tourism market
· T: Any financial incentive from its competitor is enough to steal its customer base and employees
· Environment – why is it an opportunity?
· Recommendation
· Target area – US
· What particular service? – Uber Tour pool
· Gradually expand based on the accessible Database resource
· Options Considered
· Collaboration with travel agency/apps
· A separate app – delivery method
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· Goals and Objectives
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· Assumptions
· Pandemic is over
· No future acquisition of traveling companies
· Minor attractions deficiency
· Constraints
· Geographic limit: USA
· Distance limit: driver’s concern
· Critical Success Factors (Betty)
· Complete within budget
· Satisfaction of stakeholders
· XXX Reachable audience
· Grab XXX market share
· Technic support
· Comprehensive execution of the business model
· Costs and Benefits(Betty)
· a budget of $400,000 US dollars.
· Project Delivery Schedule Summary (Binghao Chen)
· The project is estimated to launch by the end of 2021
|
Milestones |
Estimated Completion Date (MM/DD/YYYY) |
|
Project initial date |
10/01/2020 |
|
General Analysis and Requirements Gathering |
11/15/2020 |
|
Product Design |
01/31/2021 |
|
Coding |
09/15/2021 |
|
Testing |
11/15/2021 |
|
Deployment of the product |
12/01/2021 |
· Conclusion
and Next Steps (Binghao Chen)
· Conclusion
· Next step:
· Product Maintenance and Operations
· Campaign and promotion