The Nobu Brand how it is evolved globally in the restaurant and hotel industry

discuss how the Nobu brand expanded from one restaurant in the US to an international brand including hotels globally. I wanted to analyze and discuss the benefits as well as difficulties Nobu encounters in trying to keep with the standards, service of all of his brands while also having to deal with rules/regulations of the countries he decides to open up his properties. (Dubai, Russia, China, Europe) What does each country bring as obstacles and benefits?

Case Study Draft Rubric

HMG 6280

Spring 2020

Abstract: 50/50

(Not an introduction, but a paragraph offering an overview of the entire paper.)

Statement/ Questions and dilemmas of the case study: 50/50

(Make sure you have a topic statement (e.g. the purpose of this paper is to…) and the various issues that you are interested in discussing using open-ended questions.)

Background of the topic: 50/50

(This is where you present two-three topics with research from your academic publications supporting the various issues related to your case. At least 2-3 sentences per section for the draft.)

Supporting Paragraphs/ Analysis of the dilemma: 50/50

(These paragraphs offer your critique of the issue and examine the problem through an informed lens.)

Integration of Information: 50/50

(Be sure to interject references in each paragraph where you provide information that is not intuitive. Additionally, please be sure to paraphrase the information you have found or use quotations and page numbers.)

Spelling, Grammar, Paper Formatting: 50/50

(Please proofread for grammar, spelling, and formatting.)

Writing Style and Academic Tone: 50/50

(Please write in third person narrative.)

Conclusion: 50/50

(Make sure you provide a conclusion wrapping up the paper. Do not just end it.)

Use of Quotations and Research Findings: 50/50

(Make sure to have some quotations in your case study. Please integrate them into the paragraphs.)

References/In source citations: 50/50

(Please make sure to use APA formatting. See:

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html

)

Make sure you have at least ten in the final paper and please make sure to use them in the text.