the impact of business ethics of competent leadership on the small enterprise

4000 words literature reviews

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this is the part of the dissertation, so I don’t need introduction and conclusion

FACULTY

 

OF BUSINESS AND HUMANITIES 

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Department of Business 

B.B.S. HONOURS DEGREE IN BUSINESS MANAGEMENT 

STUDENT GUIDELINES

FOR RESEARCH DISSERTATIONS 

2020/2021

Contents 

1. 

2. 

3. 

Introduction……………………………………………………………………………………………

Key Dates for Dissertations 2020/2021

……………………………………………………

The Dissertation Process ………………………………………………………………………..

3.1 

The Role of Supervision ………………………………………………………………………….6 

3.

1.1 

3.1.

3.1.

3.1.4 

3.1.5 

Approval of research topic ……………………………………………………………………6 

Continuing direction …………………………………………………………………………….

Meeting your supervisor and student progress ………………………………………..7 

Supervision in the later stages………………………………………………………………7 

Assessment 

of dissertation …………………………………………………………………..

3.2 

Logbooks………………………………………………………………………………………………8 

4. 

Dissertation Syllabus………………………………………………………………………………

4.1 

Introduction……………………………………………………………………………………………9 

4.2 

Relevance for the Management Student ……………………………………………………9 

4.3 

Aim of the Dissertation ……………………………………………………………………………9 

4.4 

Learning Outcomes of the Dissertation

……………………………………………………..9 

4.5 

Subject Matter ……………………………………………………………………………………..

10 

4.6 

Prerequisites and Guidance …………………………………………………………………..

11

 

4.7 

Assessment …………………………………………………………………………………………11 

5. 

Recommended Reading ………………………………………………………………………..12

6. 

7. 

Other Resources ………………………………………………………………………………….

12 

Guidelines and Regulations on Research Dissertations for Students…………..

13 

7.1 

Originality ……………………………………………………………………………………………13 

7.2 

Length ………………………………………………………………………………………………..13 

7.3 

Submission ………………………………………………………………………………………….13 

7.4 

Oral Examination ………………………………………………………………………………….

14 

7.5 

Presentation and Title Page …………………………………………………………………..14 

7.6 

Printing and Typing ………………………………………………………………………………

17 

7.7 

Pagination …………………………………………………………………………………………..17 

7.8 

Declaration ………………………………………………………………………………………….17 

7.9 

Acknowledgements 

………………………………………………………………………………

20 

7.10 

7.11 

7.12 

7.13 

7.14 

7.

15 

7.

16 

7.17 

Table of Contents………………………………………………………………………………20 

Abstract ……………………………………………………………………………………………20 

Bibliography ……………………………………………………………………………………..20 

Referencing………………………………………………………………………………………20 

Appendices ………………………………………………………………………………………

21 

Headings and Sub­Headings ………………………………………………………………21 

Sub­headings ……………………………………………………………………………………21 

Sub­sections …………………………………………………………………………………….21


1. 

Introduction 

The research dissertation is one of the key components of the final year of the degree 

and one of the unique characteristics of the course.  Essentially, it acts as a capstone, 

allowing  the  student  to  apply  in  an  integrated  fashion  the  theories,  ideas,  skills  and 

techniques  that  have  been  approached  throughout  the  time  on  the  course. 

 

Most 

importantly,  it  allows  the  student  to  choose  the  subject  area,  approach  and 

methodology to a particular management / human resource management issue and to 

bring  it  to  fruition  as their own self­managed work.  The dissertation can approach an 

area of personal academic or career interest and can serve as a useful springboard to 

future career aspirations. 

The  importance  of  the  dissertation  is  evidenced  by  the  substantial  time  and  resource 

committed  by  the  School  of  Business  and  Humanities  to  the  supervision  of  the 

students.   

Below you will find a list of the key dates relating to the dissertation, and this is followed 

by detailed guidelines for students, including the revised Style Guide.  Make sure that 

you  are  familiar  with  these  regulations  and  guidelines  and  that  you  meet  with  your 

supervisor to commence your dissertation. 


2. 
Key Dates for Dissertations 2020/2021

Date 

Friday, 9th October 2020

Details 

Submission 

of dissertation proposal.  

Week beginning the 19th October 2020

Feedback on dissertation proposals and allocation of supervisors 

Thursday, 10th December 2020

Submission of 

Literature Review 

(Draft)

Friday, 19th March 2021

Submission of completed dissertation to 

School of Business and Humanities 

Office. (This is worth 100%)

3. 

The Dissertation Process 

The  dissertation  is  your  own  work,  from  the  selection  of  a  topic  to  the  analysis  of  a 

particular problem through to the completion of the finished work.  It is crucial that you 

incorporate your reading, research and progress into your weekly college activity.  You 

should dedicate the dissertation hours scheduled on your timetable to working on your 

thesis.  You are the driver of this subject and you take full responsibility for any choices 

made  regarding  your  topic,  methodology,  time  management,  submission  etc.    In 

addition, it is crucial that you utilise the supervision provided by the college to help you 

during the process. 

3.1 

The Role of Supervision 

Based on your proposal, you will be allocated an academic supervisor at the beginning 

of the year.  It is your responsibility to meet your supervisor immediately and to agree a 

weekly  meeting  time.    The  supervisor  is  there  to  guide  and  assist  you  in  your 

dissertation  throughout  the  year.    You  must  be  pro­active  in  utilising  this  supervision, 

bringing  drafts  of  work  in  progress,  ideas  and  action  plans  to  the  meetings.    Your 

supervisor is not there to provide a topic, gather material or design methodologies; this 

is  your  responsibility.   Essentially, the supervisor acts as a sounding board for YOUR 

ideas.  The following points should also be noted. 

3.1.1  Approval of research topic 

On  submission  of  dissertation  topics  in  the  first  semester  students  obtain  a  broad 

approval  for  the  scope  of  their  proposed  work  from  the  course  committee.    This 

approval  indicates  that  the  topic  area  selected  by  the  student  provides  scope  for  an 

appropriate piece of  research.    However, at the  very  early  stage  through  detailed 

discussion  with  you,  the  student,  the  supervisor  will  provide  advice  as  far  as  is 

reasonable that the project is feasible.  In particular, you should consider your topic in 

terms of whether it provides an opportunity to conduct research that will draw on a body

of  literature, establishing  a  relevant  contextual  framework  and  provide the opportunity 

to engage in research. 

3.1.2  Continuing direction 

On an ongoing basis the supervisor acts as an academic soundboard for the student’s 

ideas, ensures the overall project is advancing and provides feedback and appropriate 

direction to achieve this advance.  In particular, at the early stages, the supervisor will 

provide comment on draft material to ensure that 

i) 

ii) 

iii) 

iv) 

the student is using the correct academic style and approach 

there exists evidence of rigour, breadth and depth 

there is relevance and appropriate referencing 

the overall structure of the work is appropriate. 

3.1.3  Meeting your supervisor and student progress 

Students 

must  meet  their  supervisor  at  weekly  intervals  and  at  a  regular  time.    In the 

event  of  failure  by  the  student  to  meet  regularly,  or  in  the  event  of  persistent  poor 

progress due to failure to meet the supervisor or for any other reason, the matter will be 

 

brought to the attention of their class tutor or programme director.   

3.1.4  Supervision in the later stages 

Prior  to  initiating  fieldwork  or  equivalent  investigation,  students  will  have  completed  a 

substantial near­final draft of the Literature Review.  Before embarking on the research, 

supervisors  and  students  should  have  discussed  in  reasonable  detail  the  research 

instrument  and  other  aspects  of  the  methodology.    Students  must  clear  with  their

supervisors  whether  their  research  methods  and  questions  are  appropriate  and 

ethical  before  carrying  out  any  fieldwork.    In  addition,  the  framework  of  analysis  and 

techniques to be used in analysis should be discussed and agreed. 

After  the  commencement  of  the  research,  the  supervisor  should  adopt  a  more 

generalised  supervisory  role  with  less  detailed  comment  on  draft  material.  At  this 

stage,  it  is  not  appropriate  to  engage  in  very  detailed  comment  on  final  drafts. 

The  implementation  and  analysis  of  the  research  and  the  synthesis  and 

completion of the dissertation is the students’ sole responsibility. 

3.1.5  Assessment of dissertation 

The  mark  awarded  is  significantly  determined  by  the  quality  of  the  analysis  and  the 

integration of the research comment with the literature review and the industry/context. 

In  addition,  the  mark  awarded  is  a  matter  in  the  first  instance  for  agreement  between 

the  supervisor  and  the  assigned  second  reader  and  this  mark  is  to  be  subsequently 

ratified by the examination board.  Consequently, it is not appropriate for the supervisor 

to  give  any  indication  to  a  student,  indirectly  or  directly,  as  to  a  potential  mark. 

Assignment of readers is a matter for the Programme Director, and such assignment is not 

an appropriate topic of discussion by supervisors with students. 

3.2 

Logbooks 

To  assist  your  progress  you  are  required  to  keep  a  logbook  of  all  meetings  with  your 

supervisor.  You must prepare minutes including action points for the next meeting for 

each of the meetings and include these in the logbook.  The logbook ensures 

a) 

A  professional  approach  by  the  student  in  relation  to  their  knowledge  of  the 

progress of the work. 

b) 

That a set of progress targets is continually put in place to ensure the research 

is advanced. 

c) 

A  mechanism  is  in  place  to  identify  students  who  are  not  advancing 

satisfactorily.


4. 
4.1 

Dissertation Syllabus 

Introduction 

A  dissertation  of  approximately  10,000 – 12,000  words  is  an  integral  part  of  the  Degree 

Course.  It involves a literature review on a particular topic and appropriate research as 

well as the presentation and analysis of the findings from that research. 

4.2 

Relevance for the Management Student 

The  dissertation  challenges  the  management  student  to  apply  concepts,  theories  and 

analytical  techniques  gained  throughout  the  degree  course  to  the  elucidation  and 

resolution  of  a  particular  management  or  human  resource  management  problem  or 

issue. 

4.3 

Aim of the Dissertation 

The  aim  of  the  dissertation  is  to  enable  the  student  to  undertake  a  learning  ‘journey’ 

which is largely self­directed and self­motivated, and which is substantially different to 

the  pedagogy  encountered  to  date.    It  allows  the  student  the  opportunity  to  integrate 

the various dimensions and domains of knowledge acquired thus far, and so becomes 

a  capstone  subject.    It  also  offers  the  student  the  chance  to  concentrate  on  and 

specialise in a subject discipline and/or sectoral field of management / human resource 

management, which may subsequently become a focus of career aspiration.  The skills 

acquired  as  part  of  the  dissertation  process  provide  a  significant  indicator  for  future 

employers  of  your  ability  to  apply  your  knowledge  skills  and  abilities  to  a  specific 

management problem.  It is also an indicator of your ability to work independently on a 

finite  project.    Moreover,  the  dissertation  is  one  of  the  key  criteria  for  the  entry  to  a 

Masters programme in any discipline. 

4.4 
Learning Outcomes of the Dissertation

Learners will be able upon completion of the dissertation have:

·

Engaged  in  a  ‘journey  of  exploration’  of  a  management  /  human  resource 

management ­related issue;

Selected and developed a specific dissertation topic;

Formulated research objectives and/or hypotheses;

Written a focused and critical review of appropriate academic literature;

Reviewed an appropriate industry sector or other relevant contextual issues;

Undertaken primary research;

Considered research findings in the context of the existing literature;

Held regular meetings with a nominated supervisor. 

·

·
·
·
·
·
·
4.5 

Subject Matter 

The  design  of  a  study  begins  with  the  selection  of  a  topic  and  a  research  paradigm. 

The  paradigm  advances  assumptions  about  the  market,  how  scientific  enquiry  should 

be  conducted,  and  what  constitutes  legitimate  problems,  solutions,  and  criteria  of 

“proof”.    As  such,  paradigms  encompass  both  theory  and  methods.    The  student  will 

make  decisions  about  qualitative  and  quantitative  approaches  to  the  study.    These 

choices  must  be  justified.    Qualitative  research  is  designed  to  be  consistent  with  the 

assumptions  of a qualitative paradigm; this research is defined as an enquiry process 

of understanding a management problem, based on building a complex, holistic picture, 

formed  with  words,  reporting  detailed  views  of  informants,  and  conducted  in a natural 

setting.  Quantitative research, consistent with the quantitative paradigm, is an enquiry 

into  a  management  problem,  based  on  testing  a  theory  composed  of  variables, 

measured with numbers, and analysed with statistical procedures, in order to determine 

whether the predictive generalisations of the theory hold true. 

The subject matter of the dissertation includes:

10 
·
·
·
·
·
·
·

A statement of the management problem.

A review of relevant academic management literature.

A qualitative or quantitative paradigm.

Data collection.

Data analysis.

Conclusions to the study.

Recommendations 

4.6 

Prerequisites and Guidance 

Early in the first semester following completion of the dissertation proposal students are 

assigned  a  supervisor  to  oversee  their  work  on  the  dissertation  (see  information  on 

supervision above).  In addition, a mandatory course on research methods throughout 

the  third  year  complements  the  individual  supervision.    The  dissertation  report  is 

completed  and  submitted  by  the  end  of  the second semester in the 4th year (see key 

dates). 

4.7 
Assessment 

The dissertation will be assessed under the following broad headings (the percentages 

shown are merely indicative): 

Introduction, Statement of Problem 

Literature Review 

Research Methods 

Data Analysis (Results)

Discussion 

Conclusions and Recommendations 

Bibliography, Referencing, Structure, Writing Style 

Total 

 

5% 

20% 

15% 

15% 

25% 

10% 

10% 

100% 

Positive assessment also requires a satisfactory relationship with the supervisor.

11
5. 

Recommended Reading 

Blaikie, N. (2007). Approaches to Social Enquiry (2nd ed.). Cambridge: Polity Press. 

Bryman,  A.,  &  Bell,  E.  (2007).  Business  Research  Methods  (2nd  ed.).  Oxford:  Oxford 

University Press. 

Creswell,  J.  W.  (2007).  Qualitative  Inquiry  &  Research  Design  (Second  ed.).  London: 

Sage. 

Creswell,  J.  W.  (2009).  Research  Design  (3rd  ed.).  Thousand  Oaks,  CA:  SAGE 

Publications. 

Denzin,  N.  K.,  &  Lincoln,  Y.  S.  (Eds.).  (2005).  The  SAGE  Handbook  of  Qualitative 

Research (3rd ed.). Thousand Oaks, CA: Sage. 

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded source 

book (2nd ed.). Thousand 

Oaks, 

CA: SAGE Publications. 

Patton, M. Q. (2001). Qualitative evaluation and research methods (3rd ed.). Thousand 

Oaks, CA: SAGE Publications. 

Silverman, D. (2005). Doing Qualitative Research (Second ed.). London: Sage. 

Stake,  R.  E.  (1995).  The  art  of  case  study  research.  Thousand  Oaks,  CA:  Sage 

Publications. 

Yin,  R.  (2009).  Case  study  research:  Design  and  methods  (4th  ed.).  Thousand  Oaks, 

CA: SAGE Publications. 
6. 

Other Resources 

The  blackboard  site  for  this  course  furnishes  a  variety  of  sources  on  proposal  and 

dissertation  writing,  using  word  to  format  a  dissertation,  referencing,  business  news, 

etc.  In addition, the library provides a portal to a host of other resources from books to 

access to online databases.

12 
7. 
7.1 

Guidelines  and  Regulations  on  Research  Dissertations  for 

Students 

Originality 

The dissertation must be

·
·

based on the candidate’s own work

not  have  previously  formed  a  part  or  whole  of  a  submission  for  a  degree  or  any 

other  qualification  at  IT  CARLOW  or  any  other  academic  institution  or 

qualifications awarding body. 

7.2 

Length 

While  there  will  be  some  variation dissertations  should  be  in  the  region  of  10,000­12,000  words.   

7.3 
Submission 

A soft copy of your dissertation must be submitted to Turnitin before 5pm on the prescribed submission date. 

 

Students  must  also  be  prepared  to  submit  a  copy  of  all  articles,  newspaper  cuttings 

etc.,  referred  to  in  the  dissertation  in  conjunction  with  questionnaires  or  any  other 

information  gathering  instruments.    These  copies  may  be  submitted  to  the  supervisor 

on  request  with  the  name  of  the  supervisor  and  the  student’s  own  name,  clearly 

marked, on the covering material of the package.

13 

Upon  request,  copies  of  articles,  referenced  in  the  work,  must  be  submitted  in  a 

separate  bundle  from  other  material,  and  arranged  in  alphabetical  order  as  per 

 

composite  Bibliography  if  requested. 

7.4 

Oral Examination 

Students  may  be  asked  to  attend  for  oral  examination  on  their  dissertation.    If  this  is 

required,  it  will  be  held,  in  the  third  term.    Students  must  bring  a  copy  of  their 

dissertation,  original  primary  research  (questionnaires,  transcripts  of  interviews  etc) 

and any other relevant 

material to this examination. 

 Students in question will be given 

one  weeks  notice  by  email.    Students  must  bring  a  copy  of  their  dissertation,  original 

primary  research  (questionnaires,  transcripts of interviews etc) and any other relevant 

material to this examination. 
7.5 

Presentation and Title Page 

The  softbound  copies should be bound with a black back cover and clear front cover. 

The cover page should contain the following information

·
·
·
·
·
·

the title of the dissertation and subtitles if any (15 words maximum)

the initials and name of the candidate

the award for which the dissertation is submitted

the name of the Institute, the Supervisor and the month and year of submission

the year of submission

the course & code

14 

Please see the example of a cover page below

15 

An Examination of the Concept of … within 

Organisations 

Dissertation submitted in part fulfilment of the requirement for the 

degree of Bachelor of Business 

Author: 

Supervisor: 

Course: 

Code: 

Josephine A. Soap 

Ralf Burbach 

Bachelor of Business (Honours) in Management 

CW908 

Year of Submission:  April 2018

Institution: 

Institute of Technology Carlow

16 
7.6 

Printing and Typing 

The  dissertation  shall  be  printed  in  black,  on  one  side  only  of  good  quality  white  A4 

paper, 80 gram, one and a half spaces, with a left hand margin at the binding edge of 

not  less  than  40mm  and  all  other  margins  not  less  than  20mm.    The  use  of  colour 

should be restricted to graphs and diagrams and only used if it provides greater clarity. 

Text  should  be  justified.    Line  spacing  must  be  1.5.    Use  Arial  or  Times  New  Roman 

font size 12 throughout (expect major headings).  Paragraph spacing should be set to 6 

point before and after text. 

7.7 

Pagination 

Pages  must  be  numbered  consecutively  throughout  the  text,  including  those  pages 

incorporating  photographs  or  diagrams,  which  are  included  as  whole  pages.    Page 

numbering should commence on the title page of Chapter 1.  If a title page is used for 

Chapters, pagination commences on the title page of Chapter 1. 

Photographs  and/or  diagrams  must  be  appropriately  indexed  and  accompanied  by  an 

explanatory  legend.    Students  should  carefully  consider  whether  such  supportive 

material would be better placed in the appendix. 

7.8 

Declaration 

The  dissertation shall have a page containing the following declaration, signed by the 

candidate bound into the dissertation immediately following the title page:

17 

Work submitted for assessment, which does not include this 

declaration, will not be assessed. 

DECLARATION 

*I  declare  that  all  material  in  this  submission  e.g.  thesis/essay/project/assignment  is 

entirely my/our own work except where duly acknowledged. 

*I  have  cited  the  sources  of  all  quotations,  paraphrases,  summaries  of  information, 

tables,  diagrams  or  other  material;  including  software  and  other  electronic  media  in 

which intellectual property rights may reside. 

*I  have  provided  a  complete  bibliography  of  all  works  and  sources  used  in  the 

preparation of this submission. 

*I understand that failure to comply with the Institute’s regulations governing plagiarism 

constitutes a serious offence.

18 

Student Name: (Printed) 

____________________________________________ 

Student Number(s): 

____________________________________________ 

Signature(s): 

____________________________________________ 

Date: 

____________________________________________ 

­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ 

Please note: 

a) 
b) 

* Individual declaration is required by each student for joint projects. 

Where projects are submitted electronically, students are required to type their name under 

signature. 

The  Institute  regulations  on  plagiarism  are  set  out  in  Section  10  of  Examination  and 

Assessment Regulations published each year in the Student Handbook.

c) 

19 

7.9 
Acknowledgements 

Any  acknowledgement  of  supervisors, industry partners etc. should appear on a page 

immediately following the Declaration page. 

7.10  Table of Contents 

The  dissertation  shall  have  a  paginated  Table  of  Contents  following  the 

Acknowledgements.  This  shall  be  followed  by  a  separate  page  listing  and  index  of 

figures  and  tables,  with  their  appropriate  headings  and  the  corresponding  page 

numbers. 

7.11  Abstract 

The  dissertation  should  include  an  abstract  of  not more than 300 words.  This should 

follow the table of contents in the dissertation.  The abstract should be typed in single 

spacing  and  should  indicate  the  author  and  title  of  the  dissertation  in  the  form  of  a 

heading.    The  abstract  gives  a  concise  summary  of  the  contents  of  the  dissertation 

including the findings. 

7.12  Bibliography 

The Bibliography shall appear at the end of the completed work and contain all sources 

referenced  in  the  work.    These  should  be  listed  alphabetically  using  the  Harvard 

System, which is outlined in the Course Style Guide. 

7.13  Referencing 

The  sole  accepted  method  of  referencing  is  the  Harvard  System,  which  is  outlined  in 

the revised Course Style Guide.

20 

7.14  Appendices 

Appendices  should  be  named  alphabetically,  and  each  appendix  paginated 

consecutively but separately from the main text and from each other.  Material included 

in the appendices does not form part of the 10,000 – 12,000 word count. 

7.15  Headings and Sub­Headings 

Chapter or section headings should be in capitals, plain text, centred, numbered and 

separated from the body of the text thus: 

CHAPTER 1: STRATEGIC MANAGEMENT 

The essence of strategic management is … 

7.16  Sub­headings 

Sub­headings  within  a  chapter  should  be  lower  case,  bold  text,  left  aligned,  and 

separated from the body of the text 

as follows:

 

1.1 

The Role of Strategic Management in the Organisation 

An  organisation’s  strategy  must  be  aligned  with  the  firm’s  mission  and  values.    It  is 

instrumental in achieving the organisation’s core objectives.  … 

7.17  Sub­sections 

These headings are used to indicate further sub­sections.  These headings should be 

in lower case, left aligned, bold text and should be contained within the body of the text 

as follows:
21 

1.1.1  Models of Strategic Management 

A number of models of strategic management exist …

22 

The Impact of Business Ethics of Competent Leadership on the Small Enterprise Comment by Aisling Gartland: Remove Title

Chapter 2 Literature review Comment by Aisling Gartland: Chapter 2 Literature Review

2.1 Introduction

Definition
of ethical business Comment by Aisling Gartland: 2.2 Definition of Business Ethics

Bartolacci, Caputo, and Soverchia (2020) define ethics as the principles that govern the behaviour of the individual or the way of doing an activity. In fact, ethics are a code of behaviour that demonstrates how a company, group, or individual behaves when there are no legal requirements. Therefore, regardless, of the fact that small enterprises exist to make as much profit as possible, there is a significant need to embrace ethics. Studies regarding business ethics have shown that the ethics of a business is the ethical conduct of the employees and the leadership of this business (Cahyono & Hakim, 2020). The Rresearchers believe that whenever a business is acting “ethically” it means that they have figured out that this type of behaviour will help them, in the long run, to make more money by strengthening the brand and achieve good PR (Cahyono & Hakim, 2020). In this regard, once all of the business employees and shareholders act ethically, they will be able to discuss ethical business (Chazireni, 2019; Mazza & Furlotti, 2019). Moreover, there are certain business practices that are unethical, like charging a 1000% increase from production for profit only. Business ethics are guidelines that most businesses follow that help protect the customers and the company itself from future lawsuits (Del Baldo, 2020). Ethical leadership will protect the business’ private information and not sell it for profit; however, a business must avoid some ethical decisions that come into play when performing recalls on products but are deemed hazardous in nature.

On the other hand, there is an on-going conflict between what customers, a user, and the shareholder want (Hassan et al. 2013). According to the researchers, Research has found that the customer wants the best quality of product or service to be willing to pay. The user (if different from a customer, as in, for example, the reader of a blog that makes money from the advertising customer) wants the best quality of experience to continue to use the company’s products (Hassan et al. 2013; Chazireni, 2019; Mazza & Furlotti, 2019). The shareholder wants to maximize revenues and minimize costs. Moreover, in the tight economic times, the company that has this trinity of personae often has to make a choice between the customer, shareholder, and user – since the shareholder and customer are the ones who pay, the user is often the one whose needs are dropped. Comment by Aisling Gartland: Need reference (source) for this this

Nonetheless, Kesuma et al. (2020) argue that an ethical business practice must be the one that ensures the leaders strive to align the interests of customers, users, and shareholders for the common good of the business. According to the researchers, Aaligning these interests can be done by merging users and customers to ensure the services rendered is to the paying customer, or, in other words, the customer who uses the core offering pays for the offering. By doing this, the company makes money by providing value to the customer, who pays for it (Kesuma et al. 2020; Lin et al. 2020). In fact, a class of counter examples for this are all ad-based businesses where the company has lost or themselves diluted away by ensuring that their users can no longer assign a value to products and services. Comment by Aisling Gartland: Need reference for this

Honesty and integrity are the benchmark of business ethics Comment by Aisling Gartland: 2.3 Honesty and Integrity are the Benchmark of Business Ethics

Manzoor et al. (2019) argue that the growth of both small and big enterprises entirely depends on the satisfaction of employees and customers. The researchers It is believed that operating a small enterprise successfully requires the presence of trust between the business and customers (Manzoor et al. 2019; Mujanah, Ratnawati & Kusmaningtyas, 2019). In the new format, two departments may not be directly connected with each other but as a whole business, they are interconnected where culture starts playing an important part (Suriyankietkaew, 2019). A culture is a habit made by the top people by following a rule and practicing themselves. Hence, we have businesses ranging from those with excellent cultures to those with a very bad one poor cultures existing in the world. A good culture is not a stagnant standard but one changing with time (Szczepańska-Woszczyna & Kurowska-Pysz, 2016). Honesty and integrity have only the potential to sustain growth and provide satisfaction to all internal and external customers. Comment by Aisling Gartland: Need reference for this

Furthermore, Tehseen et al. (2019) believe that a business is long-term commitment binding and can be viewed as a service for humanity even if needs to work with it is profit orientated and so innovation at each step always needs to be evolved within all the departments of operation. However, if and where the linkage of honesty and integrity is weakened the output would show in the quality and spoil the harmony as a whole (Yulinda, Situmorang & Salim, 2018). Contrary, when each section or department or entity works with honest intentintent, they do not work for mere salary but the larger goal for of satisfaction with minimum malice in mind. Such a mind an approach has the ability to crop produce better ideas suited to that particular business at that moment, the ideas can be shared by other members and values from co-workers would also be accepted and with such a culture, everyone wins. Customers get quality products or services, they are satisfied, and do not are not shy in acknowledging other Bartolacci, Caputo, and Soverchia (2020). Moreover, business expands grows vertically with profits where gainer in a company, shareholders, and employee too. People who worked not for mere pay packages also become the beneficiary. In fact, it is the quality alone that is sustainable and needs to be modified or innovated with the change of time. Honesty and integrity are the most potent tools that help human values such as respect and moral work irrespective of any area of operation (Cahyono & Hakim, 2020). These values allow the mind to come up with the best ideas in respective areas helping in modifying and upgrading with the passage of time. Comment by Aisling Gartland: Unclear what you mean?

There are millions of ethical business leaders in the world today. The vast majority work for small family businesses where “doing the right thing” is critical to success and prosperity. In this regard, much fewer work for iconic corporations and brands, as the modern form of the corporation tends to promote those who are arrogant, addictive, and uncaring personality types (Chazireni, 2019; Mazza & Furlotti, 2019). The authors’ research into business ethics is demonstrating clear evidence of these sociopathic character traits in the workplace. However, it is also indicating that many of these leaders are otherwise authentic human beings with real integrity in their personal lives. The biggest challenge small businesses face therefore is how to CTRL-ALT-DEL dysfunctional corporate culture to allow leaders to bring their humanity to work (Chazireni, 2019; Mazza & Furlotti, 2019; Cahyono & Hakim, 2020). The good news is that this is happening right now in at least two global corporations we’re working with. Comment by Aisling Gartland: Very bold statement to make – possibly consider rewording to make the point less insulting?? Comment by Aisling Gartland: Unclear maybe just say remove Comment by Aisling Gartland: Who is we?

An example of a country where ethics has significantly helped small businesses to thrive is Norway. A country where the state Capitalism model is followed and implemented wherein the Government itself invests the people’s savings on their behalf and invests into good businesses so as to generate returns. In this system, the Government itself acts like a huge business entity or a huge corporate entity (Hassan et al. 2013; Chazireni, 2019; Mazza & Furlotti, 2019). They currently have funds upwards of US $ 1 Trillion which are deployed and invested in stakes of various big businesses around the world. Hence, the public, viz. the people of Norway have amazing stakes in some interesting companies around the world. To this effect, Norway has maintained strict business ethics and policy and a clear message that they have not a penny to invest in businesses that harm the wellbeing of the people such as the tobacco Giants and liquor Giants (Suriyankietkaew, 2019). That is what business ethics is all about and entrepreneurs do not simply enter a business just because there is some money to be made, but they must first look at the social implications of the business. Either the business is providing real value and/or wellbeing to society or it is causing it great harm. Comment by Aisling Gartland: Reference

Bartolacci, Caputo, and Soverchia (2020) believe that one of the fundamentals at the workplace is that a litigious culture and a court system sympathetic to the plaintiff ensure that enterprises with larger asset bases cannot readily admit guilt for anything. Publicists, public relations teams, crisis managers and legal teams will also all counsel against admission (Bartolacci, Caputo & Soverchia, 2020). Nonetheless, corporate governance normally ensures that most boards convene exactly these individuals when things go wrong rather than mitigating the issue – blame has first to be established and the BP deep well disaster was a perfect example (Chazireni, 2019; Mazza & Furlotti, 2019). In their investigation, the researchers in their experience relatively found that few business leaders are often indifferent to causing harm but that does not mean they receive unbiased advice. Regulators and lawmakers have created such a complex environment for non-service industries that ‘doing the right thing’ gets lost. Comment by Aisling Gartland: Issues? Need to make this clearer Comment by Aisling Gartland: Write full name – British Petroleum (BP) Comment by Aisling Gartland: What researchers? Use their names rather than saying just the researchers

Ethics and success of a business
Comment by Aisling Gartland: 2.4 Ethics and Success of a Business

According to estimates by the World Economic Forum, companies spend more than $ 1 trillion worldwide on tip payments each year (Mohindra, 2010). In the executive opinion poll conducted annually with more than 12,000 people from 33 countries, corruption appears as a more serious problem than government instability, high inflation, lack of skilled labour, and health. In the researcher’s view, business ethics arise out of and are a reflection of the basic values of the management and culture of the business (Mohindra, 2010; Szczepańska-Woszczyna & Kurowska-Pysz, 2016). In many cases, an examination of the manner in which the business balances the interests of the several constituents of any business: it is employees, owners, customers, and community. One might, for example, consider how the business prices it is products or services: one company might derive its pricing from production costs, adding the expense of materials and labour, plus a reasonable return on the investment of the owners and the taxes imposed for the benefit of the community; another might derive its pricing from an evaluation of supply and demand, adjusting its production volume (and timing) to the level that produced the greatest return to the owners; another might focus its attention on the needs of the customers, adjusting product design and production to maximize customer satisfaction (Kesuma et al. 2020; Lin et al. 2020). Therefore, these are the values, whether or not formally expressed, that influence the day-to-day actions of the various components of the business and their employees that are described as business ethics. Nonetheless, as to how this affects business growth, different people have different opinions. Comment by Aisling Gartland: Again use names or say Research has found that

Yulinda, Situmorang, and Salim (2018) believe that the business that focuses on the present and future needs of their customers and community will tend to experience the most healthy and consistent growth, particularly if ownership is consistent over time. Lacking morals is very different from being less considerate of others and those two are very different from being less ethical. However, a less business savvy person might put everything on the house or at a very deep discount versus a savvy business owner would give little to no discount without sounding rude or less considerate (Hassan et al. 2013; Chazireni, 2019; Mazza & Furlotti, 2019). In fact, shrewdness has gained negative interpretation over the years but what it really means is “having or showing sharp powers of judgment” and that business shrewdness is necessarynecessary, but entrepreneurs ought not to take advantage. Absolutely the dishonest and unethical businesses rarely succeed in the long run. Comment by Aisling Gartland: Consider a different way of phrasing this Comment by Aisling Gartland: Reference definition Comment by Aisling Gartland: Reference

Bartolacci, Caputo, and Soverchia (2020) believe that in business, an entrepreneur’s credibility is vitally important to the growth of the business, and credibility is built over time. A business develops credibility by being honest, working hard, delivering value, keeping promises, and treating everyone well (Bartolacci, Caputo and Soverchia, 2020; Szczepańska-Woszczyna & Kurowska-Pysz, 2016). However, businesses which are unethical, immoral, and dishonest may appear to succeed for a short time, buttime but will always be found out. For example, looking at a company like Enron, or an individual like Bernie Madoff, they made a lot of money, but were found out to be unethical and are now paying the price (Kesuma et al. 2020). Furthermore, over time, people and companies discover who is reliable, honest, hardworking, and law-abiding, but were also on the other hand quickly to learn who is not. The most important thing is that being immoral and dishonest is the quickest way to destroy not only its business but its life as well. Comment by Aisling Gartland: Reference

Cahyono and Hakim (2020) argue that the secret to outcompeting any competitor is to architect design the business in the most honest and accommodating way possible at every aspect of the customer experience. There are varying degrees of honesty, and the authors witnessed many businesses execute firsthandfirst-hand, somewhat dishonest tactics in their approach to win the sale. But as a society and education advances, honest business owners, through advertising, sales calls, the press, word of mouth, reviews, BBB, slowly render the dishonest business obsolete (Bartolacci, Caputo & Soverchia, 2020). The authors argue that perhaps these businesses were rendered obsolete because they were the least important elements of running a business. Comment by Aisling Gartland: Don’t use abbreviations without having firstly use the full words

On the other hand, Mazza and Furlotti (2019) believe the two industries where there is still a fair amount of dishonesty are law and finance. According to the authors, this only means there is a great opportunity for someone honest to go in and reshape the perception of the industries. In fact, sales is the most prominent aspect of any business and to achieve mastery in sales requires realizing that the more helpful and accommodating the business is in solving other people’s problems, the more successful it will be (Yulinda, Situmorang & Salim, 2018). Therefore, a business that learns from its mistakes, and takes the results of learning seriously to increase profits would apparently succeed. The yes-you-did-it and the dopamine you get from reaching getting your target, also money is involved; lesser costs and waste and downtime (Hassan et al. 2013; Chazireni, 2019; Mazza & Furlotti, 2019). Moreover, papering over the cracks will be prevented because there is trust in changing for the better. The future is never a thread. Fear of bad future decreases, which reduces stress in business thus contributing to creativity, so often innovation (and a better position in the changing market). The effort is done for a good future and trust is present, but also for the now-moment.

In order to inculcate ethics and positive culture in employees, several companies now prescribe a dress code for all their staff including female employees (Chazireni, 2019; Mazza & Furlotti, 2019; Cahyono & Hakim, 2020). Moreover, other cultures like Islamic areis also given considerations and the Muslim women employees are allowed to wear their cultural dress code. Nonetheless, in some instances, if they have to wear the uniform, then they have to remove their veils and put the same in the dressing room (Chazireni, 2019; Mazza & Furlotti, 2019). These companies normally introduce this dress code from the level of their senior management to the level of a working employee to treat all of them as equal and to earn a brand name for their products. According to the researchers, whether the decision of the management to insist on their Muslim employees to wear the uniform is ethical or not, other employees are given the democracy to argue either for or against the management’s decision. Finally, Kesuma et al. (2020) argue that employees who cannot grasp the organizational values and who habitually violate these values after being given earnest mentorship and coaching in those values need disciplinary actions. However, ift management fails to make it clear that core value violations will not be tolerated, the organization will end up fostering a culture that is entirely separate from the stated values of the organization. Comment by Aisling Gartland: Reference

Proactive transparency and fairness in all things Comment by Aisling Gartland: 2.5 Proactive Transparency and Fairness in all Things

Mujanah, Ratnawati, and Kusmaningtyas (2019) argue that ethics will also ensure that a small enterprise’s customers must often get what they paid for. According to the researchers, They argure that the business must easily understand what customers buy and what the price will be, and if fees may be incurred, such as when returning a rental late, it should be obvious when fees will be charged and the amount should be related to the actual cost of whatever incurred the fee (Kesuma et al. 2020; Lin et al. 2020). However, in case a company accidentally makes a promise it cannot keep, it should compensate the customer until there is no question the customer is satisfied. Moreover, when a customer’s data is part of the deal, they should be told as clearly as possible what data they are giving up and how it will be used (Kesuma et al. 2020). A customer should only be able to consent to give up their own data, not other customers, although this line is impossible to draw perfectly.

Furthermore, Chazireni (2019) argues that employees must often be treated similarly and paid as agreed to do the work they were told they would be doing. If the company has a bonus target, the average employee should consistently receive the target bonus and employees told the number of hours they will be working (Chazireni, 2019; Mazza & Furlotti, 2019; Cahyono & Hakim, 2020). On the other hand, hiring, firing, and performance reviews also need to be fair. Nonetheless, it is not unethical to charge change an hourly employee’s hours to fit the business need, but it is unethical to mislead them about the expected number and variability of hours. Consequently, companies and their personnel must not pay or accept bribes because that is unethical as well (Manzoor et al. 2019; Mujanah, Ratnawati & Kusmaningtyas, 2019). In the researchers’ opinion, it is not unethical to pay small “facilitating payments” in countries where that is expected, but the US law does ban those and should be obeyed. Comment by Aisling Gartland: Who?

Cahyono and Hakim (2020) argue that it is important for small business enterprises to follow the law. In this regard, in graygrey areas companies should take the most careful position when it comes to safety and deception, but may interpret the laws in their favour in dealings with the government (Bartolacci, Caputo & Soverchia, 2020). Moreover, these businesses must also have a conscience and seek to improve society through their work. However, it is a myth that small enterprises must put profit above all. They must put shareholder interests above all, and shareholders are generally interested in not being evil (Mujanah, Ratnawati & Kusmaningtyas, 2019). Therefore, setting aside virtue and deontological ethics and looking at it from purely the standpoint of consequentialism and the researchers suggest that it is efficient and profitable for a business in the long run.

Moreover, looking at Wal-Mart, Sam Walton believed in treating people, especially his employees, as number one and sales last (Cahyono & Hakim, 2020). In this regard, Wal-Mart got so big; however, after the death of Sam Walton and Wal-Mart decided to make more money by lowering wages and benefits and selling child slaves in another country which did not ogre well with the company. However, in the long term, ethics determine the stability of growth in the economic environment (Chazireni, 2019; Mazza & Furlotti, 2019). Ethical practice is a practice that grows the customer base, creating a more valuable asset to the business by raising the ability of the consumer to consume more profitable goods and services (Mazza & Furlotti, 2019). A small enterprise’s customers are usually customers elsewhere as well and this is why the ethical practice grows employees as well as consumers into more profitable assets who are more productive. Comment by Aisling Gartland: Need to clarify this

Consequently, Mazza and Furlotti (2019) believe that the difference between utilizing natural resources and depleting them is ethics and it is also the difference between empowering people and enslaving them is ethics. Therefore, ethics should be the cornerstone of a business, though it rarely is the case (Kesuma et al. 2020; Lin et al. 2020). Moreover, ethics, today, is often seen as something that should be implemented by some governing body, rather than the company itself, but the problem with ethics is that often adhered to the bare minimum and there are a loophole that are exploited. For example, clothing and fashion companies would never use child labour in the US because it is an unethical thing (Suriyankietkaew, 2019). However, ethics does not just matter in business; it matters in life because how leaders often carry themselves normally is important for the success of the company.

Suriyankietkaew (2019) believes that ethics, as well as money both, are equally important in business. According to the researchers, there are always goals in business, long term goals as well as short term goals. Long-lasting business can be builtd up with great ethics only (Manzoor et al. 2019; Mujanah, Ratnawati & Kusmaningtyas, 2019). Nonetheless, sometimes, people make compromises at certain levels to avoid several hurdles. Consequently, we cannot generalize sometimes, this is the right and may be wrong, but wrong or right decisions are the most crucial and we should not try to justify all time. However, basic ethics should never be compromised in the long- term business development process. Moreover, business ethics is fairness and ethics play a very important role in shaping our future (Chazireni, 2019; Mazza & Furlotti, 2019; Cahyono & Hakim, 2020). Ethics unknowingly teach us some of the essential requirements needed to thrive in the business sector, but rules are laid down for a reason, and one has to adhere to it for the smooth functioning and running of the business.

Cahyono and Hakim (2020) argue that every company has a set of codes of conduct or ethical codes that can have serious consequences if violated. Most people think the term “ethics” refers to morality and that is why it is often important to consider the ethical guidelines as laws rather than suggestions. It is not a driving force, so it depends on the business- person an individual is working with because some are ethical, some are not (Manzoor et al. 2019; Mujanah, Ratnawati & Kusmaningtyas, 2019). There are plenty of ethical businesses that closed shop because they couldn’t close the sale. Similarly, there is probably an equal number of ethical businesses that are thriving and growing. Therefore, such a business can do well and grow and make more money for their owners while creating awesome products for society rather than pissing everyone off losing public trust and going bankrupt or, worse, getting mobbed, boycotted, and having their owners thrown in jail. Comment by Aisling Gartland: Can’t say it like this – use angering the public or something similar

In conclusion, if a business exists in an industry where all participants sell poor quality, medically dangerous products, overwork, underpay and belittle their employees, there is no need to pay their suppliers, causing major environmental damage or deceives its shareholders with false accounting techniques (Yulinda, Situmorang, and Salim (2018). In fact, ethical businesses will not probably lose any customers, employers, suppliers, community support, or shareholders. However, the moment a competitor moves in which is ethical in one or more of these areas and is able to clearly communicate that, then the days of the unethical company are thankfully doomed ((Bartolacci, Caputo & Soverchia, 2020). The view that business ethics is merely a useless “optional extra” is the view of people who either have not been around long enough on this earth or have not thought about it very deeply. The businesses usually exert a great deal of influence within society by the products they sell and by the marketing they produce and by the donations they make ((Szczepańska-Woszczyna & Kurowska-Pysz, 2016)). Nonetheless, if a company knowingly sells a defective product to thousands of people and lives can be lost. Sometimes businesses do a cost-benefit analysis and determine that it will be cheaper to pay out awards in lawsuits than to do a product recall because this is shameful (Bartolacci, Caputo & Soverchia, 2020). Companies that go belly up due to intentional mismanagement in order to profit a few but leave shareholders to lose everything are also shameful and these are just a few examples why ethics should be important to the business. Comment by Aisling Gartland: Need to phrase a different way Comment by Aisling Gartland: 2.6 Conclusion – need to link to what you are doing your research project on

Bibliography

Bartolacci, F., Caputo, A., & Soverchia, M. (2020). Sustainability and financial performance of small and medium sized enterprises: A bibliometric and systematic literature review. Business Strategy and the Environment, 29(3), pp. 1297-1309. Comment by Aisling Gartland: Capital letter on all words

Cahyono, B., & Hakim, A. (2020, April). Green Intellectual Capital and Competitive Advantage: The Moderating Effect of Islamic Business Ethics. 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019), pp. 78-84.

Chazireni, B. (2019). Business owners’ ethical values and social responsibility in Kwazulu-Natal’s small and medium enterprises. Journal of Management & Administration, 2019(2), pp. 55-72.

Del Baldo, M. (2020). Overview: Virtue Ethics and Managerial Control. Intrinsic CSR and Competition, pp. 87-104.

Hassan, S., Mahsud, R., Yukl, G., & Prussia, G. E. (2013). Ethical and empowering leadership and leader effectiveness. Journal of Managerial Psychology, 28(2), pp. 133-146.

http://dx.doi.org/10.1108/02683941311300252

Kesuma, S. A., Risanty, R., Mubarok, M. H., & Marisa, C. (2020). Business ethics: A connection to good corporate governance implementation. Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah, 8(2), pp. 185-194.

Lin, W. L., Yip, N., Ho, J. A., & Sambasivan, M. (2020). The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective. Industrial Marketing Management.

Manzoor, F., Wei, L., Nurunnabi, M., Subhan, Q. A., Shah, S. I. A., & Fallatah, S. (2019). The impact of transformational leadership on job performance and CSR as mediator in SMEs. Sustainability, 11(2), pp. 436.

Mazza, T., & Furlotti, K. (2019). Quality of code of ethics: an empirical analysis on the stakeholder employee. Social Responsibility Journal.

Mujanah, S., Ratnawati, T., & Kusmaningtyas, A. (2019, March). The effect of competence, emotional quotient, and financial quotient on the business performance of small and medium enterprises in Surabaya, Indonesia. 16th International Symposium on Management (INSYMA 2019).

Suriyankietkaew, S. (2019). Sustainable leadership and entrepreneurship for corporate sustainability in small enterprises: an empirical analysis. World Review of Entrepreneurship, Management and Sustainable Development, 15(1-2), pp. 256-275.

Szczepańska-Woszczyna, K., & Kurowska-Pysz, J. (2016). Sustainable business development through leadership in SMEs. Engineering Management in Production and Services, 8(3), pp. 57-69.

Tehseen, S., Ahmed, F. U., Qureshi, Z. H., Uddin, M. J., & Ramayah, T. (2019). Entrepreneurial competencies and SMEs’ growth: the mediating role of network competence. Asia-Pacific Journal of Business Administration.

Yulinda, M., Situmorang, S. H., & Salim, S. R. A. (2018, January). The Influence of Entrepreneur Competencies and Business Ethics on Growth Business (Case Study Local Food In Sumatera). 1st Economics and Business International Conference 2017 (EBIC 2017).

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