Strategies analyze

Consider this shallow evidence gleaned during earliest stages of catastrophic market collapse. The connection between human need & what we’re flogging loses almost all meaning & value. How will this change our work on the other side?  

Read the articles:

Majority of marketers delaying campaigns as coronavirus fears escalate

Marketing in the time of Covid-19

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Consider both articles and my provocations for each. Think about ways your project brand (BestBuy) might do value marketing in these coming weeks and months – ways which lean much more heavily on some of the historic and current examples Ritson notes (e.g. Marks & Spencer in WWII and LVMH today) and less on Ritson’s cop-out suggestion at the end of his piece – more paid media supported brand advertising. This is your chance to hone your strategically creative chops. 

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