spss quiz

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MidExam for 24757 Page 1

Data Description:

Suppose that management at Woolworths wants to introduce a credit card co-branded with one of major
credit card issuers such as Visa, MasterCard, and American Express. A marketing research firm has been
comissioned to collect survey data from a representative sample of Woolworths’ target market in Australia.
Each respondent was asked to indicate his or her choice and buying intentions on a credit card that is being
offered. The data from 1520 respondents are stored in credit07.sav, which you can download from Canvas.
For your convenience, a list of the variables in the data set is as follows:

 1. caseid: Respondent ID, ranging from 1 to 1520.
 2. annfee: Annual fee of the credit card.

o 1 = $40
o 2 = $60
o 3 = $80
o 4 = $100

 3. ratebal: Interest rate on balance.
o 1 = 8%
o 2 = 10%
o 3 = 12%
o 4 = 14%

 4. fuel: Receive fuel saver vouchers.
o 1 = No
o 2 = Yes

 5. hotel: Earn hotel loyalty points.
o 1 = No
o 2 = Yes

 6. airline: Earn airline loyalty points.
o 1 = No
o 2 = Yes

 7. card: Type of credit card.
o 1 = Visa
o 2 = American Express
o 3 = MasterCard
o 4 = BankCard

 8. gender: Gender of respondent.
o 1 = Male
o 2 = Female

 9. age: Age of respondent.
o 1 = under 21
o 2 = 21-25
o 3 = 26-30
o 4 = 31-40
o 5 = 41-60
o 6 = over 60

 10. choice: Would you choose this credit card?
o 0 = No
o 1 = Yes

 11. intent: Buying intention measured on a 10-point graphic rating scale.
o 1 = Extremely unlikely to choose this credit card
o 10 = Extremely likely to choose this credit card