Social, Ethical and Legal Implications
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace.
Include the following:
Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan (Marketing plan paper will be provided which requires a new introduction and conclusion)
Required executive summary elements:
o Strategic Objectives
o Products or Services
Optional executive summary elements:
o Resources Needed
o Projected Outcomes