service marketing

chapter 8 setting a price for the service rendered

visit the web sites of your personal bank and one of its competitors.record prices of various checking accounts available to the individual customer.

1.what is the fee structure for the checking account?what are the feature that define each account and its price to the customer?

2.what are the key aspects of differentiation among the prices of these accounts within each bank?

3.How do the two banks differentiate themselves based on the pricing of financial service?