Segmentation, Targeting, & Positioning
Based on the previous submitted Marketing Plans
Develop the Segmentation, Targeting, and Positioning (STP) for your
Complete Marketing Plan
.
- Segmentation strategy
- Targeting strategy
- Positioning strategy
Submission Instructions:
- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- The paper does not have a length requirement.
- Current APA style.
- No references required.
- Complete and submit the assignment by 11:59 PM ET on Sunday.
- Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.
- You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.
Running Head: REVIEW FOR INITIAL MARKETING PLAN 1
REVIEW FOR INITIAL MARKETING PLAN 3
Review for Initial Marketing Plan
Student’s Name
Institutional Affiliation
Date
Development of an initial outline of a complete marketing plan
Business Product: My company mainly markets women fashionable bags that occur in different colors. The products would mainly be made from locally produced raw materials.
Target Market: My target market will be the females, especially the youth females globally, who have the zeal to acquire designer, luxurious and trendy products. The classic bags will be made so that they can suit the needs of the potential clients plus their varying cultural practices.
Location for marketing the products: I would market my products in New York City, which has a substantial number of potential clients who wish to exude class when it comes to being fashionable. I tend to have several of my business stores in New York.
Reasons for marketing my products in this Physical Environment
First and foremost, Newyork city in the United States has a very large number of people from different cultural backgrounds. The individuals are both the middle and first social class individuals who are classic and expensive in their way of doing things, a factor that significantly contributes to a larger percentage of the United States government revenue. Additionally, the United States’ political stability is another main reason for increased business performance in the country, hence why I prefer marketing my products in the Newyork city. The city’s political stability will immensely impact my selling of products since most people have adequate resources to enable them to purchase my products effectively. The purchase of my products would mean the business would make profits, leading to business success in the city and globally. New york city is a luxurious city that hosts persons from different cultural backgrounds globally. Many of the visitors are usually tourists who tend to purchase products in bulk. As such, the visitors would be able to buy my women fashionable handbags.
RunningHead: Outline of Marketing a Plan 1
Outline of Marketing Plan 2
OUTLINE OF A MARKETING PLAN
Student Name
Institution Affiliation
Date
Business Product: My Company markets designer bags in different colors to attract the target audience. My products will be made of locally produced raw materials.
Target Market: My target market will be youths worldwide driven by the need to acquire trendy, Luxury, and designer products. My business will also target sportspeople who are both male and female who use designer bags to put their playing kits. Additionally, my designer clothes will be creatively made where they will be able to suit a given culture targeting a particular cultural audience.
Place: I will market my products in Texas markets in the United States of America. I will have several stores in the area to stock my products.
Why Market my products in this physical environment
Firstly, Texas is among the U.S cities with many people from different countries. It is a place full of middle and first-social class individuals who tend to be expensive in their doings; hence it contributes a more significant percentage of the state’s revenue. Also, the United States of America is a politically stable state that favors many businesses, and justice has ever prevailed in the place. Thus, this aspect will impact my sales; hence, many people have resources and will be able to purchase my products. Another reason for locating my business is that it is well known as a city for Luxury. The site also hosts people from different cultures worldwide, where many of them are tourists who will purchase my products. Therefore, tourists will be able to buy my products to represent their cultures. Additionally, people living in the place tend to live a better life where they involve themselves in exercises hence will be able to buy the bags to put their costumes.