Science of Persuasion
DIRECTIONS: Review the Science of Persuasion video on Canvas in the Sources and References tab or by using the following link:
Download the assignment via this link: Science of Persuasion Participation Assignment x
Then, complete the following exercise for a total of 10 participation points. The assignment is due on Friday, October 16, 2020.
SCIENCE OF PERSUASION
- Reciprocity:
Obligation to_______________________________________________________________________________
The video and lecture provided both consumer and business examples of reciprocity. Please identify three of the examples noting whether it is a consumer or business example. Then, based your interpretation of the Reciprocity concept, add one more original (your) example noting whether it is a consumer or business example. Your example cannot be mentioned in the video or lecture.
Video example 1:
Video example 2:
Video Example 3:
Your Example (Consumer or Business):
- Scarcity:
Motivated by ___________________________________________________________________________________
Becomes more powerful when _____________________________________________________________________
Becomes even stronger when_______________________________________________________________________
Can increase ____________________________________________________________________________________
The video and lecture provided examples of scarcity. Please identify three of the examples. Then, based your interpretation of the Scarcity concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.
Video example 1:
Video example 2:
Video Example 3:
Your Example:
- Authority
Titles and prefix/suffixes __________________________________________________________________________
As do__________________________________________________________________________________________
Target must believe_______________________________________________________________________________
The video and lecture provided examples of authority. Please identify three of the examples. Then, based your interpretation of the Authority concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.
Video example:
Video example 2:
Video Example 3:
Your Example:
- Consistency:
Humans Desire __________________________________________________________________________________
Paired with _____________________________________________________________________________________
Can’t happen without_____________________________________________________________________________
The video and lecture provided examples of consistency. Please identify three of the examples. Then, based your interpretation of the Consistency concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.
Video example 1:
Video example 2:
Video Example 3:
Your Example:
- Liking:
People do business with___________________________________________________________________________
Liking Factors include:
A.
B.
C.
D.
The video and lecture provided examples of liking. Please identify three of the examples. Then, based your interpretation of the Liking concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.
Video example 1:
Video example 2:
Video Example 3:
Your Example:
- Consensus:
Takes advantage of ______________________________________________________________________
Becomes more powerful when _____________________________________________________________________
Becomes even stronger when_______________________________________________________________________
The video and lecture provided examples of consensus. Please identify three of the examples. Then, based your interpretation of the Consensus concept, add one more original (your) example. Your example cannot be mentioned in the video or lecture.
Video example 1:
Video example 2:
Video Example 3:
Your Example: