Response to Barthes’ Mythologies

  

1. According to the article, what is myth and how does it function as a naturalizing agent?

2. What is a sign?What is its relation to myth?

3. If advertising “is not an attempted sale of products – evidence shows that consumers are able to resist ‘advertising in the imperative’(12.) – but a ‘clear expression of a culture’ and cultural beliefs” then what does the iPod advert express about current culture?

4. What does the iPod advert presented in the article “sell”?

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