research paper
Update your paper to address the course concepts that have been covered (from Milestone 1, 2, 3 drafts) – as they are applicable to your specific industry, to your specific company.
Running Head: ANNOTATED OUTLINE 1
ANNOTATED OUTLINE 2
Annotated Outline
Eswari Madhubala Kommuri
06/21/2020
I. Introduction
A. Information governance refers to an approach of managing organizational information by implementing roles, processes, metrics and controls that treat information as an important asset in business (Skorve et al., 2017).
B. The role of this approach is to increase compliance, ensure availability of information whenever required and reducing costs associated with storage.
C. This help organization to reduce legal risks linked to inconsistently managed and unmanaged information.
D. Information governance provides easily accessible data to employees to make key business decisions.
E. Organizations need to embrace information governance because it converts data into valuable business information, improves compliance, increases business agility, provides better customer services and increases collaboration.
II. Body
A. Converts data into valuable business information
1. Data is considered valuable only when it is accessible and appropriate.
2. Most corporate collect a lot of data but getting to the right staff members, at the right time and place becomes a problem to them (Mikalef et al., 2018).
3. Information governance helps to change that data into business information
4. This is achieved through setting procedures and policies that information is accessible to authorized individuals.
5. It also ensures information is removed from the organization’s sphere in the minimum time possible to meet regulatory compliance (Evans, McKemmish & Rolan, 2019).
B. Improves compliance
1. Information governance ensures the information available within an organization is appropriate.
2. It also ensures that information is updated on a regular basis.
3. It can be achieved by the process of automated categorization.
4. It helps organizations to gather data for an audit efficiently within a short period of time.
5. Effective procedures for information security and record retention can be built into the process automatically to minimize risks (Earley, 2016).
C. Increases business agility
1. As businesses collect enormous amounts of data on a daily basis, the ability to analyze and interpret that data enables them to make quick decisions.
2. Information governance helps businesses to develop strategies on how the information will be availed to the staff members (Mikalef et al., 2018).
3. It lays the basis on which unstructured internal and external information can be brought together with structured data held in the organization’s databases to achieve business agility.
4. Managers are able to use this data to make quick decisions
5. Information governance also helps the management to address challenges facing the organization efficiently (Datta, Valavala & Sharif, 2019).
D. Provides better customer services
1. Customers want their concerns to be addressed as quickly as possible.
2. Staff members dealing with customers directly must be able to find relevant information about customers quickly (In et al., 2019).
3. The information is mostly held in different information technology systems.
4. Information governance provides the standards in which information is categorized, organized and accessed.
5. This reduces time wastage within the organization promoting increased productivity (Brown & Toze, 2017).
E. Increases collaboration
1. Information governance helps organizations create secure environment for collaboration between partners, customers and employees.
2. Collaboration is an important part of contemporary businesses.
3. This can be achieved by implementing collaboration applications with the organization.
4. Developing effective policies and procedure for information management reduces risk within a business (Asadi et al., 2019).
III. Conclusion
A. There are a wide range of benefits that organizations can have for implementing information governance programs.
B. Information governance helps to change the enormous data harvested in an organization into business information (Kern et al., 2016).
C. It also ensures the information available within an organization is appropriate and increases business agility.
D. It also helps organizations to provide improved customer services and increase collaboration with suppliers, customers and employees.
E. Businesses should implement information governance programs to enjoy these benefits.
References
Asadi, F., Rouzbahani, F., Rabiei, R., Moghaddasi, H., & Emami, H. (2019). Information Governance Program: A Review of Applications in Healthcare. Archives of Advanced in Bioscience, 10(1), 47-55. Retrieved from
https://www.researchgate.net/profile/Reza_Rabiei/publication/331832764_Information_Governance_Program_A_Review_of_Applications_in_Healthcare/links/5c8f6611299bf1
Brown, D. C., & Toze, S. (2017). Information governance in digitized public administration. Canadian public administration, 60(4), 581-604. Retrieved from
https://onlinelibrary.wiley.com/doi/full/10.1111/capa.12227
Datta, R., Valavala, M., & Sharif, M. H. U. (2019). Information Governance: A Necessity in Today’s Business Environment. Retrieved from
https://d1wqtxts1xzle7.cloudfront.net/60453832/V8I820191720190901-4174-qhdgkn ?1567343424=&response-content-
Earley, S. (2016). Metrics-Driven Information Governance. IT Professional, 18(2), 17-21. Retrieved from
https://ieeexplore.ieee.org/abstract/document/7436681/
Evans, J., McKemmish, S., & Rolan, G. (2019). Participatory information governance: transforming recordkeeping for childhood out-of-home Care. Records Management Journal, 29(1/2), 178-193. Retrieved from
https://researchmgt.monash.edu/ws/portalfiles/portal/277998470/260202575_oa
In, J., Bradley, R., Bichescu, B. C., & Autry, C. W. (2019). Supply chain information governance: toward a conceptual framework. The International Journal of Logistics Management. Retrieved from
https://www.emerald.com/insight/content/doi/10.1108/IJLM-05-2017-0132/full/html
Kern, R., Mandelstein, D. J., Milman, I. M., Oberhofer, M. A., & Pandit, S. (2016). U.S. Patent No. 9,286,586. Washington, DC: U.S. Patent and Trademark Office. Retrieved from
https://patents.google.com/patent/US9286586B2/en
Mikalef, P., Boura, M., Lekakos, G., & Krogstie, J. (2018). Complementarities between information governance and big data analytics capabilities on innovation. Retrieved from
https://aisel.aisnet.org/ecis2018_rp/149/
Mikalef, P., Krogstie, J., van de Wetering, R., Pappas, I., & Giannakos, M. (2018, January). Information Governance in the big data era: aligning organizational capabilities. In Proceedings of the 51st Hawaii International Conference on System Sciences. Retrieved from
https://scholarspace.manoa.hawaii.edu/handle/10125/50504
Skorve, E., Vassilakopoulou, P., Aanestad, M., & Grünfeld, T. (2017, May). A Lens for Evaluating Genetic Information Governance Models: Balancing Equity, Efficiency and Sustainability. In Informatics for Health (pp. 298-302). IOS Press. Retrieved from
https://books.google.co.ke/books?hl=en&lr=&id=LLcrDwAAQBAJ&oi=fnd&pg=PA298&dq=benefits+of+information+governance+&ots=D28JImoD4D&sig=vVaq6nTgB86NSxEBYUpmuNSkvgM&redir_esc=y#v=onepage&q=benefits%20of%20information%20governance&f=false
Running head:
Information Governance
1
Information Governance 3
Information Governance
Eswari Kommuri
05/22/2020
Information Governance, Marketing Power and Metrics
As a Chief Information Governance Officer (CIGO), the organization data management industry must seek new techniques towards the exploitation of information resources to enhance growth. Consequently, it is also top management wish to ensure that appropriate measures and safeguards are put in place to protect critical information, encourage transparency, and minimize risks about data duplication and lack of data integrity. Therefore, several proposals by management would require new practices, attitudes, and accountabilities for ensuring compliance and solving operational inefficiencies. Additionally, information governance may not necessarily receive required resources and attention hence linking these efforts to metrics would make governance values more evident to stakeholders.
In any organization dealing in data management, information is regarded as a critical enterprise resource and is very vital towards the success of any business. In regards to the information governance, it is necessary that the organization employs accurate and consistent information about its operations and held basic to enterprise resource planning (ERP) systems. On equal measure, information has also been discovered to take new relevance and dimensions including the emerging information technology strategies, like social media-oriented marketing. According to CISM, (2009), the governance of information has not been as vigorous as that given to other critical assets. As seen in this perspective, most information governance is characterized by a lack of timeliness, quality, transparency, and reuse which amounts to bottom line neglect.
The main objective of conducting information governance is to implement techniques that would ensure the integrity, accuracy, security, and accessibility of information across the whole organization. Essentially, successful governance dictates accountability drawn from the with the CEO, the board, and CFO who are can be held liable for the appearance of information on the balance sheet. According to a study conducted by CISM, (2009) on Information security management metrics, the researchers assert that effective management from diverse information performance indices in security could imply differences in both practical and efficiency projects. As understood that technological advancements are rapidly taking over most part aspects of our daily life, the researchers point out that they must be designed in manners that would ensure functionality concentration, reduced costs, and ease of use. In this regard, the researchers’ assertions are found relevant in organizations where designs are made in manners that would contain considerably reduced information security risks. An example of such a design program is the ISO 27001 which is widely known for its provision of pre-requisite requirements for the information management system.
According to Al-Ahmad & Mohammad, (2013), this metrics program can enable an organization to manage the security of its assets like intellectual properties, financial information, or employee details. Although my organization has not yet acquired them, employing these metrics is regarded as an important aspect of the current business. Some metrics that need to be addressed would touch on the number of programs bearing known vulnerabilities, amounts of data transferred using the shared networks, and third-party accesses to the same networks. For this note, the company would be capable of devising new methods for using social networks to sustainably conduct marketing.
In summary, the market demands transparent and consistent information governance across data management organization is necessary for supporting business performances and enterprise agilities. This is vital in ensuring that any information technology organization is capable of fulfilling coordinated roles in their information governance.
References
CISM, W. (2009). Information security management metrics: a definitive guide to effective security monitoring and measurement. CRC Press.
Al-Ahmad, W., & Mohammad, B. (2013). Addressing Information Security Risks by Adopting Standards. International Journal of Information Security Science, 2(2), 28–43. http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=a9h&AN=93598603&site=eds-live
Running Head: RESEARCH 1
RESEARCH 2
Netflix
Eswari Kommuri
08/02/2020
Netflix is an entertainment company located in America, California, with its headquarters in Los Gatos. The company is a multibillion-dollar company that earns its income from the production of movies. The company has grown and established itself globally with its television services, film streaming, and distribution. They have a five-star rating. The quality of the company’s services has been highly preferred by the fact that they are more appealing than those of the competitors. The company has successfully managed to offer streamline services that have paid membership in the entertainment industry. This has made over 183 million from all the countries it operates in the world.
The company has been able to leverage diversity into the industry through its TV series, documentaries, and feature films by providing them to diverse cultures of the world. The company has been providing its services with the use of different languages that people use in different regions aiming to merry the needs of the diverse market. The company has been gaining popularity as it has edged its competitors to the corner by providing video streaming services that top the market. The company has been leveraging technology in the provision and storage of its contents.
The customer database has been growing at high rates due to many consumers getting to like the company’s services. This has seen the company grow the number of profits it makes as the interests increase with the increase in the number of consumers. The management of the organization is innovative as it has developed a strategy that handles digital innovations. The company applies big data in finding solutions to the industry’s problems, like increasing the number of subscribers to deal with the competitors who offer similar services.
The article provides the content of the ways technological problems that come from complex systems can be solved creatively. The systems provided by the article differ greatly as the early forms are said to be content-based and collaborative filtering systems. The modern recommender system provided by the author is one of the systems that creatively solve the problems. The recommender systems are applied in the article to define the firm’s future activities (Koutrika, 2018). The system is responsible for establishing and identifying the hurdles the firm will face in the days to come. The article uses the novel approach system in providing solutions that go beyond user consumption.
The article examines the paybacks and perils of investing in methodical expertise. The view of the two is when mining the customer data for business insights. The learners are called to develop a strategic position for the investment of Netflix Company in skill and its ordinal media corporate. The apprentices are needed to use data collected from Netflix in making the organization better through the leveraging of technology (Walker et al., 2017). The article needs the students to consider ways through which new shared enterprises and fluctuations to the conduit of the customer model that will permit Netflix to flourish. They should make sure that Netflix succeeds in the extremely reasonable numerical astronomical that many competitors occupy.
The first metric Of Netflix is its revenue growth, which has been increasing due to higher subscription prices and booming demand. This organization has been experiencing an increase in its annual sales that led to the increase. Its operating margin had increased as there was volatility when it faced short-term growth targets. The management of Netflix has missed its forecast severally by a wide margin but can maintain its profits in a steady way that illustrates the control over this metric. This led to its increase in the profit margin twice compared to the previous years. The third metric is the home market price, which has boosts since the users in the U.S have been paying more after each year. It is as a result of the immigration towards premium subscription and the hikes in prices. There has been competition from Disney and apple streaming services, which caused Netflix to avoid increasing their prices, thus use their major metric to monitor its pricing power. The organization leads globally in the industry of streaming services determined by the metric of ratings. Their rates have increased, which was also contributed by its TV series.
The data that matters to the executives of Netflix is the platforms being used to watch their streaming services, IP addresses, and the history of users’ watch and search queries. They also collect the duration taken by their users to watch shows and interactions with customer service. The method used to collect such information is analytics, which helps them gain insight into their users. This method allows them to obtain quantitative information that will help make informed decisions, thus enhancing their services. The roles of these executives are to oversee the company, communicating, and managing the firm.
The regulatory for the Netflix Company is that it keeps the account of users safe by providing guidelines that control account information sharing. The company ensures that there are updates done for personal information to increase the security of the accounts. It also reduces certain use of personal information to provide security. It has secure policies for communication and management of accounts and maintains the clients’ data for privacy purposes.
Netflix uses content strategy as their social media strategy. It centers on authenticity and interactions with people, and everything is sprinkled with humor and wit. Netflix knows what they are doing on their social media, and their primary strategy is entertaining their fans through TV movies and shows as well as through their social media content. It listens to their audience and creates knowledge that suits them. This company uses an email marketing strategy where it categorizes users into groups. Netflix then personalizes product recommendations and updates according to their preferences.
The cloud computing strategy for Netflix is that it has leveraged it for streaming services. The company has increased its video streaming services across the globe, facilitated by cloud computing leveraging. The video-on-demand services are now offered by the organization from the use of cloud computing. The company stores the consumer and its operational data in the cloud for easy access.
References
Burroughs, B. (2019). House of Netflix: Streaming media and digital lore. Popular Communication, 17(1), 1-17. Retrieved from
https://www.tandfonline.com/doi/abs/10.1080/15405702.2017.1343948
Walker, R., Jeffery, M., So, L., Sriram, S., Nathanson, J., Ferreira, J., & Feldmeier, J. (2017). Netflix leading with data: The emergence of data-driven video. Kellogg School of Management Cases. Retrieved from
https://www.emerald.com/insight/content/doi/10.1108/case.kellogg.2016.000232/full/
Scenario:
You have recently been hired as a Chief Information Governance Officer (CIGO) at a large
company (You may choose your industry). This is a newly created position and department
within the organization that was founded on the need to coordinate all areas of the business
and to provide governance of the information. You will need to hire for all positions within
your new department.
The company has been in business for more than 50 years and in this time has collected vast
amounts of data. Much of this data has been stored in hard copy format in filing cabinets at an
offsite location but in recent times, collected business data is in electronic format stored in file
shares. Customer data is being stored in a relational database, but the lack of administration
has caused data integrity issues such as duplication. There are currently no policies in place to
address the handling of data, business or customer. The company also desires to leverage the
marketing power of social media, but has no knowledge of the types of policies or legal issues
they would need to consider. You will also need to propose relevant metrics that should be
collected to ensure that the information governance program is effective.
The CEO and Board of Directors have tasked you to develop a proposal (paper) that will give
them the knowledge needed to make informed decisions on an enterprise-wide Information
Governance program, addressing (at a minimum) all of these issues, for the company.
Requirements:
1. The paper should include at a minimum of the following sections:
a. Title page
b. Executive Summary (Abstract)
c. Body
i. Introduction
ii. Literature review
iii. Program and technology recommendations. This will include your
comprehensive description of the industry, your annotated bibliography
and the following:
1. Metrics
2. Data that matters to the executives in that industry, the roles for
those executives, and some methods for getting this data into
their hands.
3. Regulatory, security, and privacy compliance expectations for
your company
4. Email and social media strategy
5. Cloud Computing strategy
d. Conclusion
e. References
2. You must include at least two figures or tables. These must be of your own creation. Do
not copy from other sources.
3. Must cite at least 10 references and 5 must be from peer reviewed scholarly journals
(accessible from the UC Library).
4. This paper should be in proper APA format and avoid plagiarism when paraphrasing
content. It should be a minimum of 10 to a maximum of 15 pages in length (double-
spaced), excluding the title page and references.
Milestones:
• Week 3 – A two-three page paper describing the industry chosen and potential
resources to be used. See the individual assignment for more details. (25 pts.)
• Week 7 – Develop a full annotated outline of the paper including sections in which each
resource will be used. (25 pts.)
• Week 13 – Draft incorporating the required content (25 pts.)
• Week 14 – Completed final research paper (50 pts.)
Total: 125 pts