Research methods Discussion question 1

  

1. On January 30, 2018, three major US corporations, Amazon, Berkshire Hathaway, and JPMorgan Chase

announced their partnership

to create solutions to address the healthcare needs of their US employees. Based on decision making situations outlined in chapter four of Zikmund et al. (9th ed.)textbook where potential situations are categorized based on the degree of certainty or ambiguity and perception of problem vs opportunity, how would you categorize this decision? Based on your analysis, discuss how you would evaluate the classification that is presented in your textbook? 

Suppose you are trying to collect data for a research project by conducting an online survey. Based on the discussions presented in chapter five of Zikmund et al. (9th ed.) textbook, what information will you provide to your targeted audience in order to address some of the ethical issues in data collection. 

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