Read & answer the prompt
Watch the video and read the powerpoint to answer the prompt below.
- What is the role of the Yelp! Sales Team?
- What are the impacts, benefits and costs of a ‘bigger sales force’ on Yelp!, and Yelp’s customers?
- Why would ‘opening up the sales funnel’ bring in more customers?
- What is the relationship between account retention and the sales force, at Yelp!
- What did you learn from this reading, and from exploring more about Yelp?
https://player.theplatform.com/p/U8-EDC/Z3f_Rc1oEO76/embed/select/media/qucM40zF1HX5?form=html
Week 2 Discussion Post Topic
Week 2 Discussion
Yelp’s Advertising Strategy Buoys Results. WSJ.com/Tech
Key words in the reading:
‘… driven by a bigger sales force and ending a requirement for business customers to commit to a fixed time period …’
Yelp’s Advertising Strategy Buoys Results. WSJ.com/Tech
Key words in the reading:
‘…opening up the sales funnel is bringing in a lot of new customers …’
Yelp’s Advertising Strategy Buoys Results. WSJ.com/Tech
Key words in the reading:
‘…estimating the long-term impact on account retention …’
Discussion Prompts
What is the role of the Yelp! Sales Team?
What are the impacts, benefits and costs of a ‘bigger sales force’ on Yelp!, and Yelp’s customers?
Why would ‘opening up the sales funnel’ bring in more customers?
What is the relationship between account retention and the sales force, at Yelp!
What did you learn from this reading, and from exploring more about Yelp?