PUBH-525 Conduct A Situation Analysis
I will be addressing is air pollution for my project.
506 SOCIAL MARKETING
STEP 2: CONDUCT A SITUATION ANALYSIS
(Identify Two to Three Bullet Points for Each)
Organizational Factors: Organizational Resources, Service Delivery
Capabilities, Expertise, Management Support, Issue Priority, Internal
Publics, Current Alliances and Partnerships, Past Performance
2.1 What organizational strengths will your plan maximize?
2.2 What organizational weaknesses will your plan minimize?
External Forces: Cultural, Technological, Demographic, Natural,
Ef.onomic, Political/Legal, External Publics
2.3 What environmental opportunities will your plan take advantage of?
2.4 What environmental threats will your plan prepare for?
Prior and Similar Efforts
2.5 What findings from prior and similar efforts are noteworthy, those of yours and
others?