Professional and creative PowerPoint created

Im in a marketing research course, and i have to complete a project . I need to submit a report and a PowerPoint that summarizes a survey i have been working on the whole semester.  i have already completed the report 

*i need hep on the PowerPoint, which will need to be based off of the report. 

*i also have a template for this PowerPoint which will be attached with my report, so that you can create the PowerPoint. 

*It needs to be professional but don’t boring, audience members should be intrigued 

*DO NOT DO THE APPENDIX

This blank presentation template is here to help you better understand the project deliverables and what needs to be in your final presentation.

Note that this is a blank (and dull) template. You need to format it and add “the pretty” in whatever style you decide. (But it should match your company’s branding standards—that is, look like a professional presentation your company would use).

While you can change the look and feel of the presentation, stick closely to the order of the sections. You can add more slides to cover a given section if you need. You may also import this into Keynote if you prefer.

Finally, keep in mind you are presenting to a group of executives who know little about your project but do know about the company. Don’t create this presentation as if you’re speaking to a group of students who have the same project as you do.

Your grade for the presentation will be based on how effectively you communicate the findings in the report. This includes conciseness (but completeness) and appropriate use of tables / visual communication. Project document has specifics on time length.

[delete this slide before presenting]

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[put name here]
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1) Executive Summary
Get to the point.
What did you find
and what will you recommend?
Summarize both and then, in the following slides, give us the background.
Citation(s) go here
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2) Company & Product
Very high-level summary of what Company X does. Just enough so we have context for the product.
What is the new product? Give more details about its features here. We should understand the point of the product by the end of this page.
Citation(s) go here
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3) Target customers
Who are the target customers? These would be the ones you identified in your research. This is why you tested demographic data.
What need(s) does this product fill for these customers? This should be based on evidence you found (features they prefer and the benefits those features bring).
Citation(s) go here
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4) Problem Statement and Research Question
At this point we are just reporting what we did. This slide is about where we started. You’ll spend less time on this (4) and 5-7 sections, be concise. Then more time on sections 8-10.
What is the problem statement for your Company X?
What is the research objective(s) you are trying to complete for Company X?
Citation(s) go here
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5) Study Design
What type of study is this? (descriptive, correlative, causal)?
What research method are you using? (survey, observation, experiment)?
How many questions in the survey? General outline of the survey.
How did you build and deploy the survey?

Citation(s) go here
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6) Sample
What type of sample did you select?
How did you execute this sampling process?
How many surveys did you email out?
How many responded?
How many completes?
How many usable?
Probably a good idea to build a table with this data and show us counts as well as percentages, by company (A&B) where appropriate.
Give table of demographics. Help us know who took the survey.
Citation(s) go here
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7) Data Gathering
How did you gather and process the data?
What analysis methods did you use?
Did you append and other data (e.g. 3rd party data) to the response data for additional analysis? (Suggestion: If you didn’t, you might want to think about it. For example Use the ZIP code file the professor has.)
Did you find any bad data in the process? If so, how did you deal with it?
Citation(s) go here
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8) Results
What were the results?
Just give us the highlights here; only questions that had significant findings or other patterns of note and relevance to the research goal. These should help us see (lead us to) the same conclusion you made (in the next section).
Probably best to put these in a table so you can provide: the question #, a short version of the question, number of responses for each company (A&B), mean for each group, and p-value of the difference between groups. Report has example table.
Include this table for ALL questions in the appendix. Just put significant ones here.
Citation(s) go here
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9) Evaluation and Recommendation
What do you make of these results in total?
Is there an overall pattern?
What are you recommending to Company X?
You can only make recommendations based on results that are significant.
Citation(s) go here
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10) Improvements
As part of your recommendation to management, think through what went well and what went wrong?
If you could do this over, what would you change? Make specific recommendations, like you were asking for an additional contract to improve on what you’ve learned from the market.
Are there other research questions you’d propose now that you’ve learned something from this research?
Citation(s) go here
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Questions for audience
Give class chance to ask questions.
You should encourage these as your class assessment will be based on assumptions other students are making about your presentation.
Better they ask about something they think you missed so you can clarify than you get a lower grade because it’s missing.
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11) appendix
Put stuff here that you think people might want to know but would just clutter the presentation.
If a question arises that you have the data/slide for in the appendix, you can skip to that.
If the questions do not arise, appendix is not used.
Citation(s) go here
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>1) Executive Summary (50%, 40 points)

When traveling you should expect the unexpected, there are so many elements that go into having a successful trip. The last thing you want deal with is a carryon (luggage) that is ineffective for your travel needs. The SwissSac is a new and innovative carry-on from swiss

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rmy corporation. This spacious bag is loaded with many features such as heating and cooling compartments, numerous pockets for effective organization, and built-in desk and charging ports for extended work time. When marketing this product, we believe a large group of consumers could benefit from this product. The features are general enough that they can meet a wide range of needs. Rather you are a student looking for an easier way to carry all your school supplies in between classes, or you are business executive that spends a lot of time in airport gates waiting on connecting flights, the SwissSac is your go to bag.

During our research we first conducted

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interviews to better understand who our consumer was, and what their needs are. The main piece of our research came from our quantitative survey. Going in we developed two hypotheses; 1. There is a difference in how old and young people will respond to the SwissSac. And 2. There is a difference in how lower income groups and higher income groups will favor the SwissSac. Analyzing the data we found that the only statistically significant variable was that people with higher incomes preferred the spacious feature of the bag more than those of a lower income, this can be due to several reasons. While further research will need to be conducted we believe this is due to the fact that those who make less don’t want the bag to be too large because, they fear they could be charged extra. Whereas those who make more do not have this concern. With these findings we propose that the SwissSac be targeted to a population with an household income of $60,00 or more. The bag contains many features, if it were to be reduced in size it would not be able to have all of these features, something would have to be removed. We can later entertain the idea of creating another bag with less features, that would be smaller and there fore less costly. This bag can be target at people with lower incomes.

2)

B

ackground

Swiss Army corporation is a company based out of Switzerland that produces a wide array of items including but not limited to knives, watches, utilities and travel items. The proposed item is the SwissSac. a new carry-on bag that aims to provide consumers with a bag that not only covers their basic needs but goes above and beyond, offering them so much more. These features include a very spacious storage unit with many different compartments for optimal organization. Both a cooling and heating compartments, so that their beverages and snacks are always at the ideal temperature. A built-in charging port, so consumers can keep all their devices charged up for longer hours. The final feature is a workspace, so consumers can use their devices mor comfortable.

3) Targets–

This bag is not only very useful, it’s also stylish and sleek so that it can be used by large group of consumers. The target consumer has a household income of $60,000 or more. We believe customers that earn more are less concerned with costs. Therefore, willing to spend more on a product especially if they are getting a product that solves all of their needs. One of the most standard features offered with the SwissSac is the storage, it has a lot of compartments so that the client can efficiently keep everything organized. This bag comes with charging ports for the consumer, so that their able to get work done for long periods of time. This bag also can help the user save money on things like drinks and food, due to the cooling and heating compartments. Another feature this bag has is that comes with a built-in workspace surface. This makes it ideal for anyone from a student to a working professional, who needs a working desk space.

4) Problem Statement and Research Question(s)

Going into our research we predicted the following as our Problem statement: Swiss Army’s did not know enough about their consumers buying habit to determine if this bag will be desired. To help answer this we will be conducting a research survey.

Research Questions:

–

What features of the SwissSac would consumers find most useful?

– How could the SwissSac replace all other bags the consumer owns?

– What features is the SwissSac missing, that would enhance the consumers experience?

5) Study Design

In order to determine if Swiss Army corporation should ultimately produce the SwissSac, we needed to identify who would best benefit from the product and if there were differences in our selected target groups. Initially we held interviews, this was a first glance look of what consumers thought about the SwissSac. Is this a product they feel is needed? Are there features we should remove? After our interviews proved that the bag was desired, we conducted further descriptive research and crafted a survey. The hopes of this survey was to identify the different characteristics of our consumers. How are they shopping for carry-ons, better yet why do they purchase carry-ons along with other topics? To do this we built a 28-question survey.

Respondents were first asked questions about their typical travel habits, as in what types of luggage’s they prefer to travel with how long their trips are, and how they feel about their current carry on. Once the respondents understood that this survey was concerned with their attitude toward carry-on bags and what traveling needs, they have, we presented the SwissSac and briefly highlighted its features. After this introduction the respondents were asked questions about the features, such as which were their favorite features, and what their ideal bag form was. At the end of the survey respondents were asked several demographic questions. The purpose of this was so that we could better assess the survey data and summarize our findings into concreate ideas of who our consumers were and if there are differences in our consumers. We utilized Qualtrics an online platform for creating surveys. After going through the survey numerous times, and eliminating unnecessary questions, the survey link was shared on social platforms; Facebook and GroupMe

6) Sample (10%, 8 points)

The SwissSac Carryon is a product that can be used by many different people. Having this in mind we knew that in order to collect the most accurate sample of a real population we needed to get the survey in front of a large selection of people, so we used Facebook and GroupMe. The survey was posted on November 7th 2020 to both social platforms.

7) Data Gathering

On November

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, 20202 We reached our goal of have at least 50 respondents complete the survey. To start analyzing the data, we exported the data from Qualtrics and imported them into a system called JMP Pro 15. This system allowed us to make the raw data readable and remove anything we didn’t need. JMP also allowed us to run distribution test First, we needed to get rid of any incomplete data, so we deleted rows that were for the most part empty due to either the respondent being disqualified or choosing to not participate.

Once we were only left with complete data, the next step was to make left everything easier to understand. We re-named each question in a way that we would be able to easily identify what that question was about. When the data exported from Qualtrics it was in a numerical value, and for certain demographic questions like gender we needed this data to be categorical, using JMP we were able to do this. With all the questions ready to go, we ran a two-sample t test. This test was selected because we it allows us to compare the nominal data by a categorical variable and know if we could reject or not reject our null hypotheses that 1. there are differences in how young and old people prefer our bag and 2. There are differences in how low income and high-income consumers prefer the SwissSac.

8) Analysis & Results (20%, 16 points)–

As result of the two-sample t test we ran on both our categorical variables Age and income, we found that most of our responses were not statistically significant. The only question that had significant results was question 5, 15, and 18. Q.5 asked respondents to rate various travel methods: flying, driving, taking a bus, or taking a train, in terms of preference. Out t test showed that people who have a lower income preferred traveling by bus far more than those with a higher income. This can be because a bus ticket on average tends to be cheaper that a plane ticket. Q.18 asks respondents to indicate how comfortable they are using the different SwissSac features. Individuals with a higher income statistically were more comfortable with the size of the SwissSac compared to individuals who earn less. This can be due to fact that many transportation services like Airports will charge you more if you bag does not meet a size requirement. With this logic we can assume that those who make more money are not concerned with the size of the SwissSac because if it too big they can cover the additional cost that the airport may charge. The last question which had significant results was Q.15. Respondents had to identify the reason they purchased their last carry on. The t test showed that young people more than old people purchased a carryon simply because they wanted their carryon to be new.

9) Evaluation & Recommendation (20%, 16 points)

The goal of this research was to gather travel information on who our consumers are and to see if there were any significant differences when I came to age, income or other demographics. By successfully identifying these factors we are now able to successfully pick who out target audience should be and create marketing messages that speak directly to this group and will help with increasing our sales. Going into this project we identified three research questions……….

From the information we have been able to collect, Swiss Army should produce the SwissSac and target it for individuals who have a higher source of income. Our research showed us people with high incomes were more comfortable utilizing the swisssac size. Because the swisssac has many features the size cannot be compromised a smaller bag size would require for a feature to be removed.

10) Improvements

While we were able to collect a lot of great information with this survey, there are things that could have been better. Since we we’re not able to reach the entire population with our survey we decided on a sample size. The issue with our sample size was the amount were only able to get 53 survey completes, this is a small number which makes it very difficult to base findings on. The next time we conduct research we will need to make sure we get more participants to complete this survey. I also believe that a larger sample would have allowed us to see more statistically significant results.

11) Appendix–Any information that should be kept as part of this report for future use or reference (e.g. background info, raw data sources, manipulation methods, useful resources, helpful procedures, etc.) that have no home in the formal report sections but are part of the work, should be placed in the appendix.

Describe what statistical analyses you used and why you selected them. Create a table containing all tested questions similar to the following and place this in the appendix. We decided to go with Age and Household income as categories. The SwissSac is a premium bag, that has advance technology, because of this it is expected that individuals with higher incomes will be more in favor for the bag. Age was selected because we recognize the differences that can exist in an older person’s lifestyle to that of a younger person. And because of this their traveling preferences, (how long their traveling for, what luggage they carry/) is also bound to differ.

Count	Mean
Question #	A	B	Mean A	Mean B	p
Trips Taken	29	18	2.89	3.5	0.0.14
Q2–short desc.	etc…

Table columns:

· The count of people responding for each question for Demographic “A” and Demographic “B.”

· The mean score for Demographic A and Demographic B for this question.

· The p-value you received after testing for this question. Mark the p-value with “*” if it is less than 0.05 and “**” if it is less than 0.01 and “***” if it is less than 0.001.

For every question that is significant, and only the first insignificant question, provide a H0 and Ha statement, and if you rejected or could not reject the null. Use the following pattern but replace the highlighted areas with the content that represents your question.

Example:

Question 1:

H0: There is no difference between how Demographic A views the importance of the new widget feature when compared to Demographic B.

Ha: There is a difference between how Demographic A views the importance of the new widget feature when compared to Demographic B.

FAIL TO

REJECT H0

Result: There was insufficient evidence to reject H0 since the p-value of 0.079 is greater than the critical value of p, 0.05, and we cannot accept that customers of Demographic A (mean=3.2) and customers of Demographic B (mean=3.1) have a difference in their perceived importance of widgets.

– OR – (pick only the “reject” or “can’t reject” result)

REJECT H0

Result: We can reject H0 since the p-value of 0.023 is less than the critical value of p, 0.05, and accept that customers of Demographic A (mean=4.7) perceive the importance of widgets differently than customers of Demographic B (mean=2.3).

Place the hypothesis statements in the appendix so they do not count as part of your page length.

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