product development term presentation and written coclusion

For the presentation assignment, your job is to present your Spring 2022private label product line of at least 3styles and 6skusto the owners of your store.  Besuretoinclude: 

1.The trends –what upcoming trend(s ) are you show casing for your customer?

2 .Design details and design sketches(as well as original designs,where appropriate)

3.Colorstory

4.Fabricswatches/trims

5.Hangtag(s)

6.Cost&RetailPricing

Summary/Conclusion: Briefly explain why you chose the product(s) you chose to “knock off.” (Is it an emerging trend?)  Do you feel you have satisfied your target customer with a fashion forward product line of acceptable quality and at appropriate price points? Have you dazzled your customer and your storeowners who challenged you with this assignment?

Freyas Pelts

1

Freyas pelts

7

Freyja’s Pelts

HW

3

Justin Pierce

Berkeley College

FA

S

2

222: Product Development

Professor Fairbrother

Costing

In this section, I shall plan the costing of the Wool Felt fabric, which is being used as a material to complete a clothing product effectively and efficiently. For this purpose, we will be using a cost sheet helping in detailed costing of the materials.

DATE:

M

arch 01, 2021 STY

L

E NO: 2F.SP22

DESCRIPTION: Single

–

breasted medium length trench coat SEASON: Spring 2022

SIZE RANGE:

XS

-X

XL

_________

COLORS: Reflect and Energy

SKETCH SWATCH

2 yards

2

$2.00/gross

$0.04

$0

2

$15

–

–

$14.50

$0.50

Garment Element

Quantity

Price/Yard

Amount

Subtotal

Materials

Wool felt body fabric

2 yards

$3 6 . 5 0

$73.00

Silk charmeuse / Lining

$2 4 .99

$49.98

Subtotal Materials Cost

$122

Notions/Trimmings

Button option 1

2

$2.00/gross

$0 .04

Button option 2

Zipper

None

$0

Embroidery / Belt / Snap

$15

Subtotal Notions/Trimming Costs

$15.08

Labor

CMT (Cut/Make/Trim)

$14.50

Other

–

Subtotal Labor Costs

Other

Packaging/Hanger/Labels

$4.00

Freight

$0.50

Tariff

Subtotal Other Costs

$5.00

Total Cost to Manufacture

$156.58

Wholesale Price

$313.16

Suggested Retail Price

$626.32

b.

As far as the target market is concerned, we wish to target the consumer in the medium to high-price range trench coats. In pricing our line of coats, we have chosen a Range that will put us below the prices of big brand competition, but that will still place us high enough to make a well-off profit. Our first product style of a faux leather double-breasted long-length trench coat will go for a retail price of 745$. My second product style, as shown above in the costing sheet will retail for 626.32$. My final product style of a plush mini-midlength double-breasted trench coat will retail for 850 $ it is my highest-priced garments due to the high-priced textiles it will be offered in. We promise to source the best quality fabrics to be used used in these trench coats. Our trench coats will be assembled overseas. Retail prices are totally dependent upon the type of market in which we reselling our products (Bhuiyan, 2013). For instance, take an example of Banana Republic, where the brand would be able to manufacture the same Single-breasted medium-length trench coat for less than $156. This is how our brand plans to take advantage of the relevant market where it sells the products effectively and efficiently.

Some additional price strategies we could adopt are as follows.
Promotion Pricing
is basically used to implement a sales promotion strategy in order to attract more customers by reducing the prices for shorter period. The brand is manufacturing the clothing products according to the relevancy of the particular market and economic situation of the country where political and legal factors do not interfere in large and it is planned for selected locations around the globe. Likewise,
List pricing
is basically considered as catalogue pricing which does not take into account any kind of discount or special offers because business is willing to sell their products or services at fixed price along with their ultimate goal is not to attract customers through list pricing.

Product Specification Sheet

DATE: March 01, 2021 STYLE NO: 2F.SP22

DESCRIPTION: Single-breasted medium length trench coat SEASON: Spring 2022

SELLING PRICE(RETAIL): $626.32

SKETCH

Construction Notes:

1

2

1/2

1/2

104 cm

3/8

3/8

95cm

Garment measurements	Tolerance (+/-)	XS	S	M	L	XL	XXL
Bust			1/2	78 cm	96 cm	100 cm		104 cm	108cm	112com
Waist	60 cm		95cm	99cm	103 cm	107 cm	111cm
	3	Hips	86 cm	108 cm	112 cm	116 cm	120 cm
	4	Center back to shoulder length			3/8	19cm	19.65cm	20.3cm	20.95cm	21.59cm	22.23cm
	5	Sleeve length	59.5cm	61.6cm	63.5cm	64.77cm	66.04cm	67.3cm
6	Shoulder width(seam to seam)	38 cm	39.3cm	40.6cm	41.9cm	43.18cm	44.45cm
7	Coat length	1/2	89cm	97cm	103cm	109cm	115cm

Notions/Trimmings

Quantity

1

2

2

Interchangeable Buttons

2

3

2

4

2

5

2

Description/Size/Measurement
	Interchangeable Buttons	Detachable 1inch white pearlescent buttons
Detachable 1-inch pink pearlescent buttons
Buttonhole	1-inch stitch buttonholes
Button attach point eyelets	Eyelet points on coat where buttons can be placed and switched oud
Invisible pockets	Pockets without lapels sew in either side on hip

Quantity

1

1

2

1

fabrications/Linings	Description/Contents
Wool felt body	Melton Wool 80/20 Poly Blend
Silk charmeuse lining	100% silk

Fabrication and Performance Specifications

In this section, we shall discuss the felt fabrication of a Single-breasted medium-length trench coat used as a sample product in order to ensure the fabric quality and its performance specification in an effective and efficient way.

Suede fabrication and Performance Specifications
fabric Type	Content	Weight	Dye Process	Finish
Melton wool	wool 80/20 Poly Blend	350 GSM	Vat dying	scouring and milling

As we know that the product is a spring product but it’s for clients in the cold climate of Colorado, this is why a medium-weight cloth has been used in order to fabricate it beautifully along with ensuring that it can hold up in winter climates.

References
Bhuiyan, N. (2013). A framework for successful new product development. Journal of Industrial Engineering and Management.
Carr, T. (2017). Marketing Trends of Clothing Line. Marketing Tools & Strategy.

Freyas Pelts

5

Freyja’s Pelts

HW 3

Justin Pierce

Berkeley College

FAS 2222: Product Development

Professor Fairbrother

Quality Control

Quality control in fashion manufacturing aims at maintaining the set standards. It is the mechanism of making the products conform to given specifications as per the demands of the customer or the retailer. It is an important factor in enhancing the demand of the products to drive the sales high. The first step to ensure the contractor delivers the right quality of clothes is to set the company clothing standards. This will ensure that there is a bar that is already set and must be achieved. These standards are set by considering the customer tastes and preferences. Other factors that will be considered include the fit and comfort should also be considered.

The tests that can be carried out to determine the quality of the products before they are shipped from contractors. Since it is difficult to use the scientific methods, the physical tests will be carried out. The clothes will be mass produced and hence it is important to consider the discrepancies that can be found (Maček et al., 2019). Therefore, on-site product testing will be carried out before the clothes are shipped from the contractor. Some of the necessary tests include fitting tests to ensure that the products are manufactured in the right way. The second test is the seam strength test which is done by checking the edges and the seams. The clothes are pulled with regular force to check for cracks and lose threads. The other tests include dry and wet crocking test to determine the colored apparels do not bleed. This is done using a white cloth and rubbing it against the colored apparels (Agarwal, 2018). The stretch test will be used to check the elasticity of the garments and determine if they meet the industrial requirements. The last test is the stiches per inch check that determines the stich density. This is a property that affects the strength, appearance and the performance of the seam.

Merchandising

The products are all produced using wool. Therefore, pricing will first be focused on market penetration. Therefore, the original product is set at $400. However, there will be several promotions to attract more customers and the price for the promotion will be $350. The markup price is the difference between the selling price and the cost of the unit product. The unit production cost of the products from the contractor is $300. Therefore, at normal pricing without promotion the total markup cost percentage is $400-$300/$300 which is 33.3%. For the promotional cost the markup percent is $350-$300/$300 which is 16.67%

There are various promotional methodologies that will be used to enhance the purchases of goods. The first approach is to offer the loyal customers an exclusive preview. This is because these are the people who are likely to buy the products and promote it to other networks. Therefore, there will be a private pre-launch party (Siddiqui & Ali, 2021). The second approach is the special introductory offer whereby the first one week will include a discounted pricing. There will also be a double points for the loyalty program. The other promotional methods such as social media marketing and emails. This ensure that we reach as many people as possible. Lastly, this is a new product that needs to be fully promoted for the people to adopt. Therefore, they will be placed at the entrance of the store. This will ensure that every person coming in is able to see them. The displays and placement in the stores will be made in the wall to ensure they are visible from a distance (Gorji & Siami, 2020). This placement will also ensure that different colors and fashions are appropriately displayed. This will also make it easier to display the offers that are available so that the customers can respond appropriately.

References

Agarwal, N. (2018). Skill Analysis of Production Managers Employed at Manufacturing of Branded Apparels. International Journal of Scientific and Research Publications, 8(11), 206.

Gorji, M., &Siami, S. (2020). How sales promotion display affects customer shopping intentions in retails. International Journal of Retail & Distribution Management.

Maček, A., Kros, J., &Bobek, V. (2019). International franchising in the fashion industry from the franchisor perspective. Journal for International Business and Entrepreneurship Development, 12(1), 49-66.

Siddiqui, S., & Ali, T. (2021). Impact of In-store Promotion and Shelf Placement on Sales & Profit of Condiment Category in Food Industry of Pakistan. International Journal of Health and Economic Development, 7(1), 37-49.

FREYJA’S PELTS

FREYJA’S PELTS

Freyja’s Pelts

Justin Pierce

Berkeley College

FAS 2222: Product Development

Professor Fairbrother

Freyja’s Pelts

Freyja’s pelts is a line of stores dedicated to supplying women with ski and outerwear for winter climates that provide an ample amount of function and fashion. Our name comes from the Norse goddess of love, war, and fertility Freyja, who was said by the Norse people to be a blooming tulip among their tundras. We envision our customers emulating this same sense of persistent beauty and strength no matter the environment, just as the tulip. The second part of our name lends itself to the type of garments we offer; whereas pelts historically were used to keep people warm, we sell clothes catered to colder climates and winter-themed activities like the slopes. Some examples of the types of garments we offer include puffer jackets, ski jackets and sets, and winter outerwear. We are located in the city of Denver, Colorado. Denver has a population of roughly 716,492 people (with a gender ratio of 50 to 50), the median age of 34, and a median household income of 68, 377$. The climate of colorado in the spring ranges from highs in the 60s℃ to lows in the 30s℃. Our targeted customer is the average stylish 24- 40 yr old woman residing within the city who wants to be fashionable yet ready to tackle the chilly city.

Classification and Styles

For my classification, I have chosen Trench coats. While naturally resurfacing as a stylish item around the fall, this type of garment is a staple piece worn throughout most of the year in chilly places like Denver. My first product style will be a leather double-breasted long length trench coat. This sleek classic design will appeal to those who fancy a more traditional minimalist garment. (Balmain)(Saint Laurent). My second Product style is suede single-breasted medium length trench. This design hopes to appeal to the younger part of our customer base with its length and use of a funky textile.And as for my third product style, I have chosen to go with more fun and out of the box garment in going with a plush mini to mid-length double-breasted length trench. This garment aims to please the after-hours crowd with its use of a fun textile and exiting color waves .

Trends

Coming out of a global shutdown, the spring of 2022 offers up a lot of new possibilities and opportunities in all aspects of the global social system, and this is reflected within the fashion world as well. For my Trends, I have chosen to pair each none of my three product styles with a correlating design aesthetic and color shift that is projected to be trending in the Spring of 2022, as said by Fashionsnoops.com. With my leather trench, I hope to capture the design aesthetic of “Essential” (which is all about “necessity” and the bare-bones) in covid I feel we all have much time to realize the importance and value of the essential and the color shift of “embrace” that “As we emerge from a touch crisis, intimate and supple hues — which range from ultralight to supersaturated — reassure our innate yearning and bring us closer to one another and our inner contentment.”. The Suede trench will embody the design aesthetic of “Nourish,” which is described as “a warm embrace for the soul, Nourish embodies every aspect of its namesake. To nourish is to feed, to heal, to escape, and to connect” hopefully spring 2022 will provide the season for connecting and escaping that the world is due after the pandemic. The color shift I’ve chosen to pair with the garment is “Cleanse,” which is explained as “a renewed moment of purity after a long time of sordid chaos. Delicate, washed-out hues tread the line between bright pastels and gently-tinted neutrals. These colors inspire us to pause, reflect, and slowly but confidently emerge from the darkness — all the while being nourished and revived.” Lastly, for my plush party trench, I am going with the design aesthetic of “ Liberate,” described as “Wholeheartedly celebrating fluidity and diversity becomes an act of defiance against oppressive standards as we empower ourselves to demand greater change.” with an emphasis on how “ Our new normalcy rejects the sentiment that what is concrete cannot be adapted, and what is unexpected cannot be influential.” The respective color shift is the playful and exciting “Digital Ego” that “takes us on a virtual trip into the metaverse, a haptic, psychedelic escape. Anything but subtle, these charged hues dive into the void of the unknown and are meant to spark wonder and curiosity in a world of sameness.” I hope to reinforce the ideals of the color shift with the use of a non-conventional material.

Adaptations

One way I plan to adapt my first product style of a leather double-breasted long length trench coat is to offer it in the two shades, one being Plum and the other being Fond both are colors that invoke the color shift of embrace which is all about warmth and harmony according to Fashionsnoops. Another way I plan to alter the garment is to really try to stick to the bare bones of the garment and make it with really clean clines and a sort’ve simple look and not add any flashy bells or whistles to the pattern like too many extra pockets or intricate engravings as well as i plan to shy away from the use of shiny metals like in the buttons of waist tie focusing on the best execution of a simple silhouette rather than adding a bunch on top. I am attempting this in order to achieve the “less but better” sentiment of the essential design aesthetic which is predicted to come into hype. The way I plan to change my second style of the suede single-breasted medium length trench is to offer it in the fun and almost otherworldly shades of Reflect and Energy by offering those particular I hope to appeal to a younger demographic as stand out colors and prints sell best to that demographic. I plan to offer the garment in Wool Felt and Lame textiles to adhere to both the Hyper Calm ( all about finding serenity and peace and a sense of ease) and Touch (representative of the body and its curvatures ) both are pillars of the design aesthetic “Nourish” as reported by Fashion Snoops. My Final product style of a plush mini to mid-length double-breasted length trench will come in the two shades of UV and Carbon. Both shades belong to the predicted color shift of Digital Ego which is all about sparking curiosity through bright tones. I plan to produce this slye in two textiles one being a luminous optical fiber and the other being a faux fur. I’m choosing these two textiles in order to encompass the Hacked Utopia (all about the current digital age and how you express yourself within it) and New Normal (breaking conventional norms ) both being ideals of the “Liberate” aesthetic.

Competition

On the lower price ends (excluding extremely low quality and low priced fast fashion outliers such as wish) I found that brands such as New York & Company and Banana Republic offer Trench coats sticking around the range of 60 to 160 $.
Brands such as Coach and theory are in the medium price range of 200 to 450$.
Lastly high end brands and department stores such as Nordtsrom, Neimans and Ted Baker offer coats that have hefty price tags that can range from 500 to upwards of 1,000 depending on the brand.

References

Women trench coat style guide – how and when to wear them. (2020, October 28).

Retrieved February 9, 2021, from

https://www.sumissura.com/en-us/blog/women-trench-coat-style-guide

Color shifts – Spring/Summer 22.

Retrieved February 9, 2021, from

https://www-fashionsnoops-com.ezproxy.library.berkeley.org/ReportPage/women/Visionary/SS22/DesignAesthetics-56191

Women Forecast SS22 -SS 22 Trend Roadmap

Retrieved February 9, 2021, from

https://www-fashionsnoops-com.ezproxy.library.berkeley.org/ReportPage/women/Forecast/TrendRoadmap/item/SS%2022-97

Denver, CO. Data USA.

https://datausa.io/profile/geo/denver-co/#category_race-and-ethnicity.

Google shopping. (n.d.). Retrieved February 23, 2021, from

https://www.google.com/search?tbm=shop&sxsrf=ALeKk01rtkWkULjO9cswr2j9F_5E2qu09A%3A1614484045650&q=trench%2Bcoats&tbs=vw%3Ag%2Cmr%3A1%2Ccat%3A5598%2Croot_cat%3A531635%2Cprice%3A1%2Cppr_min%3A450%2Cppr_max%3A1000%2Cinit_ar%3ASgVKAwjeK0oMUgoIrpWJAiC2lYkCSgeyBAQIs7kg&sa=X&ved=0ahUKEwiN36Tg1YvvAhUPR6wKHYwuAiwQvSsIpgkoAw&biw=1440&bih=732