principle of management
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MGT 305 – Exam 2 Essay Answer Sheet |
Name: |
1. Nik Naks current mission statement is “to provide guests a tasty meal with healthy ingredients.” You recommend updating it based on our lesson describing mission statement components. Rewrite the company’s mission statement in no more than 45 words.
2. There hasn’t been much thought to organizational structure and design. Based on the elements of organizational design, propose an organizational structure for the business (there’s no word count limit).
As stated in the instructions, the company is in a good place financially. Still, many of your family members disagree with the current strategy of the company.
3. One member wants to grow Nik Naks’ business portfolio through unrelated diversification. Briefly describe this new business (there’s no word count limit).
4. One member wants to grow Nik Naks’ business portfolio through related diversification. Briefly describe this new business (there’s no word count limit).
5. One member wants to undertake a differentiation strategy with Super Spin. Briefly describe this approach and provide examples (there’s no word count limit).
6. One member wants to undertake a low-cost strategy Express Car Wash. Briefly describe this approach and provide examples (there’s no word count limit).
MGT 305 – Exam 2 Essay
Your family owns and operates Nik Naks, Incorporated. Nik Naks (named after your great
grandparents Nicholas and Nicole) is actually the parent company of two small businesses:
Super Spin Laundromat and Express Car Wash. Both businesses are doing fine from a financial
standpoint. Nick Naks has run both businesses successfully for 15 years. Total revenues are
about $750,000 annually. Equipment is neither new nor old; the company has little debt, and a
good reputation in the community.
The family knows you’re taking business courses, and asks you to analyze and suggest changes
based on what you’ve learned. In this paper, demonstrate your knowledge of key strategic
terms by responding to various scenarios.
NOTES:
Type your responses in the answer sheet (Exam 2 Essay Answer Sheet), and upload it to
the appropriate D2L folder.
Start each section with a brief description/definition of the term using information from
your readings, slides, and lectures. Do not copy/paste large blocks of text from the
resources; instead put the information you find into your own words.
I am looking for you to integrate what you’ve learned and apply it to this real-world
example. Your analysis should be based on what you’ve read and understood from the
course materials (readings, lectures, etc), not what you think.
General Exam Instructions
All exams are due NO LATER THAN 11:59 PM CST on the due date. For each day that your
assignment is late, I will deduct 10 POINTS from your grade. If you do not meet the 11:59 PM
CST deadline (even by one or two minutes), I will deduct 10 points. If you do not turn the
assignment in by 11:59 PM CST the next day, I will deduct an additional 10 points, and so on.
Saturdays and Sundays count towards the total days late.
Name your document using LastnameFirstname in the filename. Example: “WilliamsAlex
Exam 2 Essay x”
Make sure your name appears somewhere within the document that you submit.
Submit the assignment to myLeoOnline. If for some reason you have difficulty uploading
your assignment, e-mail it to me and explain the situation in your e-mail.
Case Analysis Grading Rubric
Component Needs
Improvement
Meets Standards
Exceeds Standards
Depth and
Quality of
Analysis
Displays little, if
any, knowledge of
the managerial
concept. Much
more depth was
expected in order
to demonstrate
knowledge of the
material.
Displays some
knowledge of the
managerial
concept. Discusses
the managerial
topic, but could
have gone into
much more depth
to demonstrate
knowledge of the
material.
Demonstrates
mastery knowledge
of the managerial
concept.
Thoroughly
discusses,
evaluates, and
analyzes each
managerial topic,
providing
convincing and
supported
arguments.
Overall Quality
of Written
Communication
Paper Formatting
Turnitin Similarity
Rating
Grammar
Student presented
an incoherent
analysis that
contained several
errors.
*This could result in
the entire paper
receiving a 0.
Student presented
a well-written,
coherent analysis
that contained
some errors.
Student presented
a well-written,
coherent analysis
that was virtually
free from
grammatical and/or
spelling errors.
One final note: If you follow the guidelines mentioned in this document, you will meet
expectations, which will put you in the middle (B-C) section of the rubric. Therefore, if your goal
is to obtain an A, be sure to exceed my expectations.