OUTLINE FOR PAPER
I HAVE ATTACHED PROPOSAL THAT WAS DONE LAST WEEK. PLEASE READ AND THE PROPSAL AND ADD TO IT FOR THE OUTLINE PART
The Organization:
– Background (History, Industry, Size, Locations, Revenue, etc..)
– Business Strategy
– Business Environment
– Employees
– Products & Services
– Clients
– Competitors
– Other Stakeholders
The ODC Event (this should be the most robust part of the assignment):
– Thoroughly describe the ODC event, for example, answer questions such as:
o What factors caused the ODC event?
o Were the factors isolated to the subject organization or did the factors impact other organizations? If other organizations were impacted, how were they impacted?
o How did the organization respond to the factors?
o How was the organization impacted by the ODC event?
o What was the duration of the ODC event?
The Outcomes:
– What were the positive outcomes from the ODC event?
– What were the negative outcomes form the ODC event?
Forecasting:
– Assume the ODC event occurred at the time of this course. Compared how today’s political, economic, social, and business climate could potentially alter the outcomes of the ODC event for the organization.
Executive Summary:
– Summarization of the whole paper (details not required as part of outline assignment)
Reflection:
– Reflection on your thoughts the organization, the ODC event, and about the assignment in general.
****MUST BE 4 PAGES***
BRITISH AIRWAYS 2
BRITISH AIRWAYS 2
British Airways
Chloe Powers
Tosha Perkins
April 3, 2021
British Airways
British Airways can spot its roots back to the civil aviation birth, the pioneering days following World War I. In the past hundred years since the first world arranged air service in 1919. Air travel has modified afar all recognition. The company was formed in 1974 in the fusion of British European, British Overseas Airways Corporation, and their related organizations. The organization, state-owned from its establishment, was then privatized in 1987. In the company, every decade saw new developments and difficulties, which shaped the future path. The company is a full-service global airline, providing year-round low fares with a substantial worldwide route network flying to and from airports that are centrally located. This organization is an excellent instance of Brand Promise, communications, and market segmentation in practice. Through on-the-ground and in-flight innovations and exceptional and renovations and I insightful marketing, the company changed the perceptions of customers of the total company brand.
The organization development change is a field of study that explains the change and how it impacts organizations and individuals within the companies. Strategies can be developed to introduce change that is planned, like team-building efforts, to enhance organizational functioning. For British Airways to change its reputation, the company decided to go for a change. Companies, businesses, and working organizations have integrated change into their work system in order to be aggressive and be more competent to satisfy clients or customer needs. The chairperson of the company forced changes resulting in a number of routes to bring axed and also selling off the cargo planes and service (Tom Boon, 2019). The company as well cut twenty thousand employees as part of the process of change. The company produced its first additional profit, which was the result of the action of cost-cutting.
The chairman also hired Colin Marshall as the company’s CEO removing the older aircraft from the fleet, buying more efficient and modern airliners, and axing routes that are unprofitable. As the company was headed to privatization, the chairman was credited with modifying the loss-making organization to one of the most profitable air carriers in the globe, boldly claiming to be the favorite airline in the world, whine many other significant airlines struggled. The company also used some of its prosperity to replace and upgrade much of its fleet. I choose this company because of its immense change from a loss-making company to the most profitable organization in the world.
This was due to the change that they implemented that led to their profit-making. Most of the organizations out there suffer from loss-making just as this company did, and one can learn a lot from British Airways on how they can change their company from a struggling one to a company that makes enormous profits. Most of the customers love this company because it cares for them and goes the extra mile, and provides a level of customer service that other airlines do not offer. The company also provides comfort services, has good customer service, and its loyalty programs have also played a part in its success.
References
Tom Boon. (2019, April 7). The story of British airways – How has the airline got so big? – Simple flying. Simple Flying.
https://simpleflying.com/british-airways-history/