Operational Planning and Policy : D3
1. Discusson
Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2020) text.
What generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week’s coursework (Thompson text).
Additionally, choose a rival company and describe what generic strategy they are using.
What other strategy might the company you selected use to improve their competitive sustainability? Explain why?
NOTE: Make sure you choose a company which is unique.
Your initial response to the discussion question should be 250 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.
2. Assignment :
A company’s resources and capabilities are integral to achieving sustainable competitive advantage. Refer to your Thompson (2020) readings and the required videos. For this assignment, consider your own company or one that you know well.
Develop your analysis by responding to the following questions:
- What are the company’s most important resources and why?
- What are the company’s most important capabilities and why?
- How do the company’s most important resources and capabilities create lasting competitive advantage?
- Relate your response to each of the above to our coursework (Thompson text) from this week.
Submission Details:
- Your analysis must be driven by facts, research, and data.
- Your analysis should be 300 words
- Incorporate a minimum of at least one course (our text) and one non-course scholarly/peer reviewed source in your paper. must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.
References:
https://hbr.org/2004/06/capitalizing-on-capabilities