Need a Rewrite on case study 7 business policy

Need a Rewrite on case study 7 business policy 

Case 7: Chipotle Mexican Grill, Inc.: Conscious Capitalism by Serving “Food with Integrity” (Corporate Governance and Social Responsibility)

Park University

Synopsis of the Case:

Founded in 1993 by Steve Ellis, Chipotle Mexican Grill (CMG) strived to change the way fast food was processed and delivered to their consumers. Additionally, their goal was to change the way people thought of fast food by providing the freshest, raw ingredients, from sustainable sources, at competitive prices for the consumer. (pg 7-1) ¹ The “fast-casual” restaurants were appealing to consumers as they were seen as providing higher quality food and service. By 2006, CMG had grown to over 1600 restaurants in the United States and internationally. With competitors entering the “fast-casual” market and due to price fluctuations of agricultural products (usually increasing), by 2008, CMG began to see fluctuations in their profits. CMG marketed “Food with Integrity” which meant they ensured the products used (such as pork, chicken, and steak) were of a specific quality. To adjust to profit losses while keeping with their “Food with Integrity” marketing, CMG cut costs in areas such as operating and labor costs. CMG prices were higher than their competitors as they felt consumers would be willing to pay more for quality.

Relevant Factual Information about the Problem or Decision the Organization Faced:

Competition is affecting profits for CMG. When established in 1993, they were the only restaurant on the market providing “fast-casual” food. Their menu, quality measures, customer service was unlike anything on the market. Over time, competitors began to follow CMGs lead and provide the same products at cheaper prices. CMGs weakness was that nothing was proprietary and its product was very easy to imitate. CMG failure to take advantage of the niche they had over the entire restaurant service by having a product only they provided to the consumer. They failed to take advantage of their propitious niche. The company’s competitive advantages, that other organizations are not likely to challenge it (pg 171). ¹

To combat the loss in profits and to keep up with competitors, CMG began purchasing their meats from local sources and stopped following their original plan of only serving naturally raised and organic products. This was costly to CMG not only in profits but in trust in the consumer community. Due to the change in purchase of materials, the company suffered from food-borne illness outbreaks thus, losing consumer confidence in their products.

Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials:

When CMG began, they only used naturally raised meats and organic beans in their menu items. The pricing of their menu items was slightly higher than their competitors. CMG felt that consumers would be willing to spend a little extra for quality, natural, organic ingredients. As more competitors hit the market, CMG was unable to keep up. Competitors were providing the same products as CMG and in some cases, providing more variety at cheaper prices. With competition and the increased cost of natural and organic ingredients, CMG looked to local sources for their products that did not fall in line with their marketing. The failure to ensure the quality of their products resulted in a loss in consumer confidence in the chain.

CMG is now working to get back their customer base and regain their trust. They have changed their leadership and their board of directors, adding two new officers, four new directors and a new CEO. ² By returning to their original process of only providing natural, fresh ingredients. CMG, in an attempt to keep up with their competitors, has added products to their menu such as queso and a breakfast and kids menu. ³ Even though one of their biggest competitors Taco Bell, already has this on its menu, their cheese was processed whereas CMG continued with their fresh and organic ingredients.

Recommendations:

New leadership was a good start for CMGs recovery. The new leadership is dedicated to ensuring the safety issues encountered by not following their processes doesn’t reoccur. By bringing in new directors, they have enhanced communications with their restaurants. To keep up with competition, CMG should continue to add to their menu, only those items that can be quickly put together by their staff in the production line and that require the same ingredients as those items currently on their menus.

Another area CMG has instituted is the ability to accept Mobile Payments. For a variety of reasons, more eateries are refusing to allow cash payment, and only accepting debit and credit cards. ⁴ CMG has an edge on their competitors by incorporating mobile payment training to their employees. Having this service available to customers along acceptance of cash, credit card and debit payments shows the company is paying attention to the social and technological climate thus, making it easier for the consumer to dine at their restaurants. This technology also adds to a sanitary environment due to employees not having to handle cash and food.

Alternative Recommendations:

CMG has a leg up on most of their competitors due to their restaurant locations and how their restaurants are set up. They provide a restaurant feel even though their customers are eating fast food. This is how they can continue to differentiate their product and services from their competitors.

Conclusion:

CMG has a lot of work to do to gain back their customer base along with community confidence in the product. Recent stock and profit numbers show that they are on their way but, they still have a long way to go. New leadership, improved employee training, increase in employee pay (higher than minimum wage), in-house promotions of staff, and improvements in the design of their restaurants, CMG is slowly regaining their customer base. Continuing on this path will return them as the number one “fast-casual” restaurant on the market.

References:

¹Wheelen, T. L., Hunger, J. D., Hoffman, A. N., Bamford, C. E. (2018) Strategic Management and Business Policy (15th ed.), New York, NY: Pearson Education Inc.

²Parmley, S., (2018, February 16)., Chipotle continues recovery., Retrieved June 30, 2018 from

http://www.leadertelegram.com/Business/From-the-Wire-Business/2018/02/16/div-class-libPageBodyLinebreak-Chipotle-continues-recovery-div.html

³Bowman, J., (2017, July 19)., Chipotle’s Latest Move is Ruffling Competitors Feathers. That’s a Good Sign., Retrieved June 30, 2018 from

https://www.fool.com/investing/2017/07/19/chipotles-latest-move-is-ruffling-competitor-feath.aspx

⁴Gillies, T., (2018, January 27), Restaurants embrace the future, getting patrons to pay without cash., Retrieved June 30, 2018 from (

https://www.cnbc.com/2018/01/26/cashless-technology-catches-on-at-restaurants.html

Case 7: Chipotle Mexican Grill, Inc.: Conscious Capitalism by Serving “Food with Integrity” (Corporate Governance and Social Responsibility)

Conduct a strategic analysis using the Executive Summary template.  Prepare and submit a three-page executive summary that discusses what strategic alternatives are available and provide a recommended strategy. 

You are to work alone to analyze and prepare the Executive Summary for the case.  NOTE: Click “Submit Assignment” in the upper right hand corner of your screen to turn in your Executive Summary no later than Sunday, midnight CT.. Name your file with your name and the unit number, i.e. Jones1 or Brown1. Your file should be in either Microsoft word ( or x) or rich text (.rtf) format.

The following information will be required for the Executive Summary.  

TEXTBOOK CASE ANALYSIS GUIDANCE(CAG)

 and the 

TEXTBOOK BUSINESS CASE ANALYSIS EXECUTIVE SUMMARY TEMPLATE 

These files are required for the unit textbook case studies. 

Synopsis of the Case: The content of the synopsis should present relevant background facts about the case under examination.

Relevant Factual Information about the Problem or Decision the Organization Faced: State the precise problem or decision the organization faced.  The section should include information that addressed the business issue under examination. This section should be no longer than a single paragraph.

Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials:  This section should be the bulk of your paper. Analysis of the business problem or decision in light of the course concepts must be presented, as well as the business lesson another organization could learn from this situation. Besides citation to the text, learners must conduct research in the University library related to the top. Citing the textbook only is not enough to demonstrate you understand and can apply the course objectives. Here is where comparative and contrasting positions should be considered and examples and illustrations provided.

Recommendations: Provide logical recommendations to address the business lesson identified above. The recommendations need not to be specific to the organization examined, but should consider how other organizations, if similarly situated, could lessen the impact of the problem or decision identified. Recall, that the organization under examination has already moved pasted this problem so any recommendations made, at this point, are fruitless. The focus of this section should be on what other companies should be aware of to address similar problems or decisions. Citation to the textbook alone is insufficient for analysis in this section. Learners should conduct research in the University’s library to support their positions. Depth of scholarship is not demonstrated by providing personal opinions alone, but by using examples, analogies, comparison and illustrations from the academic literature. Not only does this synthesize the material to assist the reader’s understanding, it is an effective way to present the academic sources and extend the discussion of your ideas. This section should be a paragraph or two.

Alternative Recommendations: This section is not a continuation of the prior. Provide suggestions for how to avoid the problem or decision the examined organization faced. Analysis here should be may be forward- thinking, predictive or, most likely, preventative in nature but tied to the thesis statement. Again, opinion is insufficient to provide the required academic analysis. Sources, other than the text, must be provided to sustain the statements made. This section should be a paragraph, at most.

Conclusion: End the assignment with a summary of the important points made in the document. No new information may be presented. Writing a conclusion can be done by rewording the opening or reformulation the topic sentences of each paragraph to make a summary for the reader. This section should be a paragraph, at most. 

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Name:

StudentName

Assignment:

Textbook Case Analysis Executive Summary – Week

Date Submitted:

Course (include the section number:

MG495 Business Policy

Statement of Academic Integrity:

I certify that:

1. I prepared this document specifically for this class;

2. I am the author of this document;

3. I am fully disclosing and giving proper credit to any outside assistance received in its preparation;

4. I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to support this document.

5. I did not receive any assistance / help / guidance from others.

Student’s Signature (type your full name):

Writing a Textbook Business Case Analysis Executive Summary Comment by : To be eligible for grading: the assignment must follow APA formatting, Incorporate all prior feedback of APA/grammar errorsprovide an opening, employ discussion about the topics identified in the Syllabus by using the to the headings provided (Synopsis of the Case, Relevant Factual Information about the problem/decision the organization faced, Explanation of relevant concepts, theories and applications derived from the course materials, Recommendations and alternative recommendations), end with a conclusion, Supply an APA formatted reference page Contain appropriate in-text citation throughoutThe length of the paper should not exceed three pages.

Student Name

Park University

Writing a Textbook Business Case Analysis Executive Summary Comment by : This should be a restatement of your paper’s title. See the sample page at p. 41 of the Publication Manual Only provide the page number in the right hand corner. Do not provide a running header unless the item is for publication APA rule 8.03. See the sample paper starting at p. 41 of the Publication ManualDouble space, indent the first word of each paragraphs and use 12 point Times new Roman font justified to the left margin. See rule 8.03 (APA, 2009).

APA does not permit the use of the word introduction as a level heading (APA, 2009, Rule 3.03 p. 63) In fact, the opening does not even carry a heading, except for a restatement of the paper’s title. One is assumed by its placement at the beginning. Your opening should provide specific and meaningful information relevant to the business issue of the case. Appropriate in-text citation must be provided. The executive summary should be analytical in nature encompassing a forward thinking view. Comment by :

Synopsis of the Case Comment by : Us the topic headings and descriptions provided to draft the case analysis.

The content of the synopsis should present relevant background facts about the case under examination. The information provided should be supported by APA in-text citation. Provide only facts related to the business aspects of the case. Discussion of the background should be minimal (i.e., a paragraph, two at most), but still analytical.

Relevant Factual Information about the Problem or Decision the Organization Faced

State the precise problem or decision the organization faced. The section should include information that addressed the business issue under examination. This section should be no longer than a single paragraph.

Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials

This section should be the bulk of your paper. Analysis of the business problem or decision in light of the course concepts must be presented, as well as the business lesson another organization could learn from this situation. Besides citation to the text, learners must conduct research in the University library related to the top. Citing the textbook only is not enough to demonstrate you understand and can apply the course objectives. Here is where comparative and contrasting positions should be considered and examples and illustrations provided.

Recommendations

Provide logical recommendations to address the business lesson identified above. The recommendations need not to be specific to the organization examined, but should consider how other organizations, if similarly situated, could lessen the impact of the problem or decision identified. Recall, that the organization under examination has already moved pasted this problem so any recommendations made, at this point, are fruitless. The focus of this section should be on what other companies should be aware of to address similar problems or decisions. Citation to the textbook alone is insufficient for analysis in this section. Learners should conduct research in the University’s library to support their positions. Depth of scholarship is not demonstrated by providing personal opinions alone, but by using examples, analogies, comparison and illustrations from the academic literature. Not only does this synthesize the material to assist the reader’s understanding, it is an effective way to present the academic sources and extend the discussion of your ideas. This section should be a paragraph or two.

Alternative Recommendations

This section is not a continuation of the prior. Provide suggestions for how to avoid the problem or decision the examined organization faced. Analysis here should be may be forward- thinking, predictive or, most likely, preventative in nature but tied to the thesis statement. Again, opinion is insufficient to provide the required academic analysis. Sources, other than the text, must be provided to sustain the statements made. This section should be a paragraph, at most.

Conclusion

End the assignment with a summary of the important points made in the document. No new information may be presented. Writing a conclusion can be done by rewording the opening or reformulation the topic sentences of each paragraph to make a summary for the reader. This section should be a paragraph, at most.

References Comment by : Please review reference list format starting at page 180 of the Publication Manual. Like the other portions of the paper, references should be double spaced; however, second and subsequent lines of a source are indented. The first line is not.

TEXTBOOK SEQ CHAPTER \h \r

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CASE ANALYSIS GUIDANCE (CAG)

TO BEGIN, PLEASE PRINT THIS FORM FOR REFERENCE

This supplement to the syllabus is provided to assist you;
HOWEVER
, it is also a directive on how to adequately accomplish a case analysis. The case format guidelines
MUST
be followed.

CRITICAL THINKING AND ANALYSIS – As a business/management major, or other major for that matter, and soon to be college graduate, one of the most important skills/abilities you should possess is the ability to engage in critical thinking and analysis (using the skills and knowledge you have learned throughout your education and applying them). You will never have everything presented to you when you are a junior manager/executive, but you are expected to take what you have and use your knowledge and skills to make decisions and to arrive at valid and accurate conclusions, which may and should include “thinking outside the box”.

To those who think you may have some problems, here are some suggestions and guidance to aid you in your case study preparation:

______________________________________________________________________

The information provided below is designed to assist you in case analysis.

Don’t make anything up; just take information from the case and the time frame of when the case was written. You are required to use problem solving and critical thinking skills in this analysis. If something isn’t specifically stated, then consider the likelihood of it being a possibility for this given firm considering the timeframe that the case is taking place in, and the type of industry that the firm operates in.

Also,
DO NOT
go on the Internet and look at where the firm is today. The only information about the company that I want you to use in your case analysis is what is contained in the textbook or in any approved outside sources specifically listed.

a. The case analysis will be based on the time frame of the case. For example, if the case was written in

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006, then students will use information from 2006 or earlier publications.

b. Students
will use
for references other sources of information as well as the textbook. These sources should include business magazines and professional journals. Online sites such as Wikipedia, Portable MBA, Quick MBA are not acceptable references for case analysis in this course.

c. Students should use any of the following magazines and publications as references:

Barron’s, Business Week, Fast Company, Forbes, Fortune, Harvard Business Review, Wall Street Journal. However, these aren’t the only outside sources that might be applicable, so don’t limit yourself to just these few. Using Google or other Search Engines can certainly assist you. For assistance in how to locate articles in the above publications, email and/or call the Park Library, toll free at (800) 270-4347.

d. Make sure that you cite and reference the Case Authors, and NOT the Textbook authors when giving credit for information obtained from the case.

CASE ANALYSIS TOOLS

Use the tools listed in the textbook for your analysis.

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