MTK1 PROJECT

PROJECT Minimum 10 Pages, Times New Roman, 12 pt. font, Stapled, Normal Margins, Double Spaced, Headings, No Printing Back to Back, Cover Sheet with the company and your name (not a part of the paper)

You are to conduct a market research analysis for your company.

OUTLINE

1. COMPANY BACKGROUND (approx. 1-2 pages)

A. History

B. Management: CEO, Senior Management (5 managers with titles)

C. Markets Served: Geographic

D. Businesses (Company)

11. ENVIRONMENTAL ANALYSIS

A. Economic

B. Political/Legal

C. Socio/Cultural

III. INDUSTRY ANALYSIS (for only your product)

A. Competitors (Domestic)

B. Competitors (International)

C. Technical Advances

D. Current Demographics/Customers

IV. COMPANY MARKETING STRATEGY (for only your product)

A. Products/Product Line (narrow/broad, selection etc.)

B. Prices (high/low, reference prices etc.)

C. Promotion (where, when, how)

D. Placement (where, when, how)

V. CONCLUSION (approx. .5 — 1 page)

From your market research, what is your opinion about the future for your product? What are your strategic marketing suggestions for your product.

A)  You must pick from one of the six companIes/products for your project:

      COMPANY                                       PRODUCT

1.   Pepsico                                             Snacks

2.   Patagonia                                          Winter Outdoor Apparel

3.    Kellogg’s                                          Cereals

4.    Coca Cola                                        Dasani Water

5.   Hewlett Packart                               Printers

6.  Texas Instruments                           Calculators

B)  This is a written formal project that must be written in paragraph form in the following format:

I.  COMPANY BACKGROUND

          A. HISTORY

                   The company was founded…………..

          B. Management

                    The CEO of the company is