MSCB_CLA2

  

 Demographic variables are widely used by marketers to learn about their customers’ differences in terms of age, income, gender, generations…etc.  . write a minimum of up to 7 pages APA formatted paper discussing the differences between generation Y (Gen Y) and generation Z (Gen Z) in terms of their shopping behavior, buying habits, and attitudes toward brands and companies. Give an example(s) on brand and company as appropriate.

Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.

● Gen Y.1 = 25-29 years old (31 million people in U.S. as of April, 2020)

● Gen Y.2 = 29-39 (42 million people in U.S. as of April, 2020 )

Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 4-24 years old (nearly 74 million in the U.S.)

How would you utilize Hofstede Cultural Dimensions to learn about generation Y and Z in different cultures?