MKT2010 Principles of Marketing SU01 Week 4 discussion due 04/16/2020

Week 4 Discussion

Discussion Topic Due April 16 at 11:59 PM

Before beginning work on this week’s discussion forum, please review the link “

Doing Discussion Questions Right

,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

By the due date assigned respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

Pricing Strategy – Price is an important element of the marketing mix. Create a 300–400 word response and respond to any two of the following bullet points in your response.

• Describe the importance of pricing in the marketing mix
• Describe three different pricing strategies and provide a real-life example of each in action.
• Suggest another strategy that would have worked better.
• What are the steps that need to be followed for developing the pricing of a new product? Can these steps be interchanged? Why?

Conclude your post with a summary paragraph that synthesizes one or two key issues or points of your initial post. Support your answers with examples and research and cite your research using the APA format.