MKT-315

 

The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.

For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address the following:

1. Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
2. Identify ethical and regulatory issues that should be considered when marketing in Brazil.

Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. 

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

You are required to submit this assignment to LopesWrite. Refer to the

LopesWrite Technical Support articles

for assistance. 

  Consider utilizing Google Scholar or GCU Library for your research. Acceptable are articles from business or industry related publications (e.g., HBR Magazine, Fortune, Forbes, Entrepreneur, CRN, etc.). 

 

Following is a list of resources that are NOT considered acceptable for use in this class. I may continue to amend this list by replying to this announcement:

• Static Web Sites (except for the manufacturer)
• * pedias
• * chron
• Market lines
• * wiki *
• * weebly
• * medium
• * blog
• * edu – avoid work of other students and university course work
• Any type of dictionary or encyclopedia
• Balance SMB
• Blogs
• Case Studies of any kind
• Comparably
• Course Hero
• Interviews
• Marketing 91
• MBA Skool
• Marketrealist.com
• Newspaper articles
• Panmore
• Personal observations
• Research Methodology.net
• Retail Wire
• Scribd.com
• Social Media (unless instructed)
• ValueLine
• Videos (unless specified)
• WordPress
• Yahoo Sites

Work of other students (read the URL, you can tell)

• Academia.edu
• Slideshare

Course Hero

• Other university sites

Rubic_Print_Format

20.0%

5.0%

5.0%

5.0%

5.0%

5.0%

Course Code	Class Code	Assignment Title	Total Points
MKT-315	MKT-315-O502	Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising Promotion	130.0
Criteria	Percentage	1: Unsatisfactory (0.00%)	2: Less than Satisfactory (65.00%)	3: Satisfactory (75.00%)	4: Good (85.00%)	5: Excellent (100.00%)	Comments	Points Earned
Group 1	100.0%
Research Findings		20.0%	Research findings are not included.	Research findings are incomplete or incorrect.	Research findings are partially complete and correct.	Research findings are mostly complete and correct.	Research findings are complete and correct.
Strategy Recommendations and Speaker Notes	3					5.0%	Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are not included.	Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are incomplete or incorrect	Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are included but lack explanation and relevant supporting evidence.	Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are complete and include explanation and relevant supporting evidence.	Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are extremely thorough and include substantial explanation and relevant supporting details.
Loom Presentation	Loom presentation is not included.	Loom presentation is incomplete or less than 6 minutes in length, or presenter is unprofessional in appearance, eye contact, articulation, or evidence of practice.	Loom presentation is included and meets 10-minute time limit, but professional appearance, eye contact, articulation could be improved. There is evidence of some practice, but speaker still relies heavily on speaker notes and slides when presenting.	Loom presentation is complete and delivered within the 10-minue time limit. Speaker demonstrates professional appearance, eye contact, and clear articulation, and relies little on speaker notes and slides when presenting.	Loom presentation is expertly delivered and demonstrates professionalism in appearance, eye contract, articulation, and evidence of practice. Speaker concisely and precisely delivers the presentation within the 10-minute time limit.
Presentation of Content	The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.	The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.	The presentation slides are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other.	The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.	The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.
Layout	The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.	The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.	The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.	The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.	The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.
Language Use and Audience Awareness (includes sentence construction, word choice, etc.)	Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.	Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.	Language is appropriate to the targeted audience for the most part.	The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.	The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.
Mechanics of Writing (includes spelling, punctuation, grammar, language use)	Slide errors are pervasive enough that they impede communication of meaning.	Frequent and repetitive mechanical errors distract the reader.	Some mechanical errors or typos are present, but they are not overly distracting to the reader.	Slides are largely free of mechanical errors, although a few may be present.	Writer is clearly in control of standard, written, academic English.
Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)	Sources are not documented.	Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.	Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.	Sources are documented, as appropriate to assignment and style, and format is mostly correct.	Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
Total Weightage	100%