MARKETING TO AN AGING POPULATION

Topic: Effectiveness in Marketing

Deliverable Length:  5-7 pages

Assignment Description

Library Research Assignment

You are a newly hired marketing director for a large, full-service assisted living facility. You have been tasked with evaluating your health care organization’s recent marketing plan for the aging population. Detail the specific areas that you would focus on for measurement. Consider current trends in the aging population. Be sure to include how you would measure loyalty or customer satisfaction as well as financial outcomes. Conclude by discussing how this information improves the marketing plan as a whole.

Be sure to include the following:

• Identification and a description of the underlying problem
• A comparison of the alternative courses of action
• An assessment and demonstrated understanding of the effects at issue
• Recommendations and conclusions consistent with the body of the essay and the terms and constraints of the      issue