Marketing article review paper and presentation

Hello,  I need to do an article review in marketing about the topic “Strategic Planning for Competitive Advantage”. I attached files with directions and examples. 

Book Name: Principles of Marketing, Lamb, Hair & McDaniel. 

Strategic Planning for Competitive Advantage important topic: 

SBU, Strategic plan, market penetration, market development, product development, diversification, portfolio matrix, star, cash cow, problem child (question mark), dog, planning, marketing planning, marketing plan, mission statement, marketing myopia, SWOT analysis, environmental scanning, competitive advantage, cost-competitive advantage, experience curves, product/service differentiation competitive advantage, niche competitive advantage, sustainable competitive advantage, marketing objective, marketing strategy, market opportunity analysis (MOA), marketing mix (four Ps), implementation, evaluation, control, marketing audit.

Prof. Antonio Cesar Rodrigues

MKT 300 – Principles of Marketing

Marketing Example Task Guidelines

A) Marketing Example Presentation

Each student will be assigned one day to present an article from a business/marketing publication
(magazines, journals, newspapers, etc.) The article should deal with the topic being taught that day.
Example: in the class that I will teach marketing research, the student assigned to that day will present an
interesting, real-world example of how a company recently used marketing research in business. Some
acceptable research sources are: The Economist, Fortune, Business Week, Advertising Age, etc. Each
student will make a 15-minute presentation and after, must involve the class in some interaction that
gives the opportunity for discussion

Content:
– Slide 1: Article title, author, date, publication
– Slide 2: Summary of the article and why you liked this example
– Slide 3: Article’s key points. Make a brief outline (use bullets)
– Slide 4: Connection: explain how the article relates to the week’s topic
– Slide 5: Learnings: what did this article teach you?
– Slide 6: Class activity: engage class on the topic you presented, use questions, polls, games, etc.
– Slide 7: Ask your professor: a question for me related to the topic

The presentation template & schedule can be found on Blackboard.

B) Marketing Example Briefing

The same article used for the Marketing Example Presentation will be the basis for the Marketing
Example Briefing. This report is a 1,000-words Word document that must be submitted for grading at
the beginning of the class. This is an important assignment: Sykes College of Business uses it as
proof of Assurance of Learning (AoL). Its purpose is to evaluate the written communication skills of
COB students to measure how well the College is meeting one of its critical learning objectives.

Briefing Sections:
– Heading: Student name, ID, Class, Date, Professor
– Summary: a 250-word section discussing the central theme of the article
– Discussion: 750 words elaborating on why that article is interesting to you and how it ties in with

the marketing theory. You are required to cite a page number and section title for material you
refer to in the text. You should include your insights, critique and demonstrate your ability to link
real-world situations to concepts and ideas you have learned from our text and in class.

– Source: A PDF of the original article

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Marketing Example
[Topic / Chapter]

[Student]

[Date]

Article Title
Author, date, publication
Illustrations, etc. (not mandatory)
This PowerPoint design is not mandatory – you can choose one that is related to your case
link to the article online https://xxxxxxxx.com/yyyyyyyyy

Summary of the Article
(main ideas and why you liked this example)
…….
…….
………

Article’s Key Points
(a brief outline of the article needed)
…….
…….

Article & the Marketing Topic
(connect the article to the topic of the week)
…….
…….

Learnings
(explain what this marketing example taught you)
…….
…….

Class engagement activity
(engage the class on the topic you just presented, use questions, polls, a game, etc.)
…….
…….

Ask Your Professor
(about the week’s marketing topic)
…….
…….