marketing

  

1 How can unconscious influences affect consumer attitudes and behavior in low-effort situations?

2. What role do source, message, context, and repetition play in influencing consumers’ cognitive attitudes in low-effort situations?

3. What is the mere exposure effect and why is it important to consumers’ affective reactions?

4. How do classical conditioning and evaluative conditioning apply to consumers’ attitudes when processing effort is low?

Pick three of the advertisements in the attached file and comment about what problem each advertisement addresses for the consumer. Does each ad do a good job of showing how the product solves the problem?

Problem Recognition
Mktg 344

Courtesy Fisher-Price
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