Markering, Fundraising
Please see the attached file if possible.
NPM505
Fundraising and Philanthropy
Tutor-Marked Assignment
July 2020 Presentation
NPM505 Tutor-Marked Assignment
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 2 of 5
TUTOR-MARKED ASSIGNMENT (TMA)
This assignment is worth 50% of the final mark for NPM505 Fundraising and Philanthropy.
The cut-off date for this assignment is 11 October 2020, 2355 hours.
Note to Students:
1. You are to include the following particulars in your submission: Course Code, Title of the
TMA, SUSS PI No., Your Name, and Submission Date.
2. The submission should be typewritten, double-spaced, with an easily readable size 12-
font face and a 2.54cm (one-inch) margin all round. All pages should be numbered.
3. The submitted report is limited to a word length not exceeding 2000 words.
4. Please submit your assignment on time, via CANVAS. If you are unable to complete your
assignment by the due date, please inform Ms Khalijah Masud at
k_masud_8@yahoo.com at least five days in advance.
NPM505 Tutor-Marked Assignment
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 3 of 5
“At Cat Welfare Society, we believe that every cat should live a life free from fear and
suffering. That is why we exist, to help those who can’t help themselves.”
In 1999, more than 13,000 cats were culled in a bid to control the stray population, equivalent
to 35 cats killed daily. Cat Welfare Society (CWS), was founded in the same year to set to
reduce this number with the aim of eliminating it entirely.
Vision
A humane society where every cat in Singapore has a place to call home.
Mission
Engaging the community to achieve sustainable and humane management of cats in
Singapore through advocacy, sterilisation, mediation and educational outreach programmes.
Through sterilisation, CWA has humanely reduced the overall population of cats over
time so that all the remaining cats have more resources in terms of food and medical
care available.
Through mediation, CWS has impressed upon the society that the humane
management of cats is both feasible and desirable. Cat-related feedback and disputes
can be resolved through responsible ownership and accountability for actions.
Through education and advocacy, CWS has created a society that is more informed
about responsible cat ownership and caregiving bringing the society even closer to
achieving a harmonious existence between human and feline community members.
CWS 2018 Annual Report Highlights
3 full-time employees.
At least 6 months’ reserves, which will not be drawn down without the approval of
the CEO and 80% of the Board.
No employee whose annual remuneration was more than $100,000.
23 core volunteers.
6239 cats were sterilised (17 cat lives saved every day). 300 mediation cases (9 cat
lives saved every day).
13 partner vet clinics.
43 events and 22 adoption drives were organised.
Low Cost Sterilisation Scheme was put on hold in the last quarter of 2018, due to the
sheer funds required to meet the demand. As such, there was a high case of
abandonment in the community.
CWS FY2018 Financial Report Highlights
Total revenue of $945,746, an increase of 57% from FY2017.
Expenditure was $876,123, an increase of 7% from FY2017.
NPM505 Tutor-Marked Assignment
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 4 of 5
SCSP – Stray Cat Sterilisation Program
In 2018, the society saw an increase of 19.73% in donations compared to 2017. The society
held three online fundraising events in January, August and December and the donations
collected made up 61% of all donations received in 2018. The society continues to utilise
digital platforms for maximum reach to their supporters. The society understands that
constant updates on the progress of the society will retain the support of their donors. Beyond
donation fundraisers, the society also embarked on further diversifying their income sources,
such as the Cat Mama Shop, an online merchandise store and also produced their own
calendars.
For 2018, there was a 43.1% increase in the number of monthly recurring donors and 56.2%
increase in total amount of recurring donations per month.
NPM505 Tutor-Marked Assignment
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 5 of 5
Answer all questions (100 marks).
1. Appraise why fundraising is important for Cat Welfare Society (CWS) and all NPOs in
general.
(20 marks)
2. Compare and contrast the different types of fundraising – grant, sponsorship and
philanthropic donation.
(20 marks)
3. By analysing CWS’s motivations, strategies and needs, how would you recommend to
CWS to raise funds from each of these options – grant, sponsorship and donation. Give
valid reasons and justifications and name your target audience.
(40 marks)
4. In NVPC’s Corporate Giving Survey 2017, it was highlighted that 64% of corporate
givers have integrated giving into their core business functions. Create FOUR realistic
integration opportunities in a named listed company in Singapore (eg DBS, SingTel, City
Development Limited, etc) for CWS.
(20 marks)
—- END OF ASSIGNMENT —-