Intercultural Communication
Research paper
Major Assignment: Intercultural Communication Report
Overview:
Over the last decade, international materials have become a major source of technical information. You will almost certainly encounter multicultural situations in the workplace, and it is critically important that you become familiar with the basics of multiculturalism as it relates to technical communication.
This assignment is designed to give you a brief introduction to the issues surrounding intercultural communication. In most businesses, with the exception of large corporations or businesses specializing in multicultural and international business, you will often have to take the initiative to ensure that your own documentation is designed with sensitivity to multicultural or intercultural audiences. You should know how to conduct research and adjust your content accordingly.
For this assignment, you will conduct secondary research on another country (see your assigned country at the end of this description). This secondary research includes data from Geert Hofstede, who conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others” (read more about Hoftstede’s work here
https://www.hofstede-insights.com/organisational-culture-consulting/ (Links to an external site.)
. You will apply the findings of your secondary research to an analysis of the McDonald’s website of your country. This analysis should provide examples of how Hofstede’s cultural dimensions either reflect or contradict the content, organization, and design of the website.
Application
Use the secondary researching findings to analyze the McDonald’s website for your assigned country. Organize your analysis around Hofstede’s six cultural dimensions.
After completing the evaluation, consider what you’ve seen on the website and apply the Key Lesson ideas into an evaluation of how you might alter the information or site design to better suit the target audiences. Consider both customers and employees.
Length:
900-1400 words not including Works Cited
Structure:
We will be utilizing the IMR&D format for this report. Please look in the module for a how-to video made by the TECM department for formatting instructions.