individual project
country to choose from
Thailand or Belgium
2500 words
follow the instruction
IndividualProject Instructions
MGMT 338
You have been hired by Chipotle Mexican Grill, Inc. (NYSE: CMG) as they are considering
expanding internationally by opening locations in a new country. Chipotle has already opened
some locations in Canada, Germany, France and the U.K., but they believe opportunities exist in
other countries as well. As such, Chipotle has asked you to compare two countries on a number
of factors and then make a recommendation as to which country they should expand into.
Per Yahoo Finance:
Chipotle Mexican Grill, Inc., together with its subsidiaries, operates Chipotle Mexican Grill
restaurants. As of September 30, 2020, it operated approximately 2,700 restaurants in the United
States, Canada, the United Kingdom, France, and Germany. The company was founded in 1993
and is headquartered in Newport Beach, California.
Your paper and presentation should clearly address the following steps, in order.
Section 1: Formal Institutions: Identify the political system, legal systems, and economic
systems in both countries. Then discuss which country would be more attractive to enter looking
at each of these three systems and why.
Section 2: Informal Institutions: Identify the dimensions of culture that you believe may exist in
each country (Hofstede’s Value Dimensions) and be sure to explain your selections based on
specific data/information you find. Because you are considering whether to set up operations in
one of these countries, you may hire local employees, you may try to sell to customers in each
country, etc. Then, make a recommendation on which country would be more attractive to do
business in based on these value dimensions and explain why.
Section 3: International Trade & Trade Barriers: Identify the GDP for both countries. Identify
at least one tariff and at least one non-tariff barriers that each of these countries have in place, and
be sure to explain why these trade barriers may apply to what you will be exporting. Then, make
a recommendation on which country would be more attractive to sell into (export) and why based
on these countries’ GDPs and trade barriers.
Section 4: Foreign Direct Investment (FDI): Identify two potential ownership advantages and
two potential location advantages for each country. Be sure to explain why each advantage
(details) specifically applies to each country. Then, make a recommendation on which country
would be more attractive to invest in (FDI) and why based on these specific advantages.
Section 5: Foreign Exchange: Identify the current exchange rate between each country’s
currency and U.S. Dollars. Speak to whether these exchange rates have remained constant over
time or if they appear to fluctuate significantly. Then, make a recommendation on which country
would be more attractive to invest in based on this information.
Section 6: Regional Integration: Identify any major trade agreements both countries are members
of. For instance, the United States is a member of NAFTA.
Section 7: Entering Foreign Markets: Equity versus non-equity methods of entry – based on
what you have learned in steps 1-6, make a recommendation on which country to enter as well
as what specific method of entry to use and why.
Section 8: Post-Entry Recommendations: Based on what you have learned in sections 1-7, in
order to successfully do business in this new country moving forward, make at least two specific
recommendations to improve the marketing and human resources functions of your operations in
this country.
Countries to Analyze:
1. South Korea or Russia
2. Spain or Australia
3. Brazil or Italy
4. Japan or India
5. Turkey or Switzerland
6. Thailand or Belgium
7. Nigeria or Argentina
8. Ireland or Philippines
9. South Africa or Denmark
10. Finland or Vietnam
11. Peru or Greece
12. Austria or United Arab Emirates
Individual Project Paper:
General Requirements, Analysis, Research & Writing Mechanics
Criteria Exceeds Expectation Meets Expectation Below Expectation Limited Evidence
General
Requirements
20%
50 points.
The paper contains a
minimum of 1,500 words
excluding cover page,
references and any third-
party materials. All topics
assigned by the instructor are
addressed.
40 points.
The paper contains
1,250 – 1,499 words
excluding cover page,
references and any
third-party materials.
Most topics assigned by
the instructor are
addressed.
30 points.
The paper contains 1,000 –
1,249 words excluding
cover page, references and
any third-party materials.
Many topics assigned by
the instructor are
addressed.
0-20 points.
The paper contains
under 1,000 words
excluding cover page,
references and any
third-party materials.
Few or no topics are
addressed.
Analysis
60%
150 points.
Ten or more distinct class
concepts are clearly identified
and applied. Evidence is
provided and analysis is
presented logically. There is
a clear introduction and
conclusion.
135 points.
Eight or nine distinct
class concepts are
clearly identified
and applied. Most
of the evidence and
analysis are
presented logically.
There may be minor
flaws in the
introduction and
conclusion.
120 points.
Six or seven distinct class
concepts are clearly
identified and applied.
Some of the evidence
and analysis are
presented logically. There
may be significant flaws
in the evidence, analysis,
introduction and
conclusion.
0-100 points.
Less than six distinct
class concepts are
poorly identified and
applied. The
evidence, analysis,
introduction and
conclusion are missing
or insignificant.
Research
10%
25 points.
Cites and integrates at
least five credible sources.
Sources are correctly cited,
evaluated and quoted
within the paper and at the
end.
20 points.
Cites and integrates
four credible sources.
Majority of sources
are correctly cited,
evaluated and quoted
within the paper and
at the end.
15 points.
Cites and integrates two
to three credible
sources. Majority of
sources are correctly
cited, evaluated and
quoted within the paper
and at the end.
0-10 points.
Cites and integrates
less than two
credible sources
and/or sources are
incorrectly cited,
evaluated and
quoted within the
paper and at the
end.
Writing
Mechanics
10%
25 points.
Strong sentence and
paragraph structure; few
or no minor errors in
grammar and spelling;
appropriate writing style;
clear and concise with no
unsupported comments.
20 points.
Small number of
significant but not
major errors in
grammar and
spelling; generally
appropriate writing.
15 points.
Inconsistent to
inadequate sentence
and paragraph
development; work
needed on grammar
and spelling.
0-10 points.
Poor quality;
unacceptable in terms
of grammar and/or
spelling; inappropriate
writing style that
interferes with clarity.
THIS PAPER MUST BE THE STUDENT’S OWN WORK. THE USE OF ANY MATERIAL
THAT IS NOT THE STUDENT’S OWN WORK, INCLUDING UNREFERENCED WORK
TAKEN FROM AND/OR PURCHASED FROM ANOTHER SOURCE, CAN RESULT IN A
GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY BE TAKEN BY THE SCHOOL.
Presentation Rubric:
Criteria Exceeds Expectation Meets Expectation Below Expectation Limited Evidence
Introduction
& Conclusion
10%
5 points.
All four requirements are met:
Presentation begins on time,
student clearly introduces
him/herself, their company,
and countries under
consideration for expansion.
Presentation concludes with a
recommendation(s).
3 points.
Three of the four
requirements are met:
Presentation begins on
time, student clearly
introduces him/herself,
their company, and
countries under
consideration for
expansion. Presentation
concludes with a
recommendation(s).
2 points.
Two of the four
requirements are met:
Presentation begins on time,
student clearly introduces
him/herself, their company,
and countries under
consideration for expansion.
Presentation concludes with
a recommendation(s).
0 or 1 point.
Less than two of the four
requirements are met:
Presentation begins on
time, student clearly
introduces him/herself,
their company, and
countries under
consideration for
expansion. Presentation
may not conclude with a
recommendation(s).
Body of the
Presentation
60%
30 points.
Five or more distinct class
concepts are clearly identified
and applied to the company per
each country. Sufficient
evidence is provided and
analysis is presented logically.
25 points.
Five or more distinct class
concepts are clearly
identified and applied to
the company per each
country. Some evidence
is provided and most
analysis is presented
logically.
20 points.
Five or more distinct class
concepts are clearly
identified and applied to the
company per each country.
There may be significant
flaws in the evidence or
analysis.
0 to 15 points.
Less than five distinct
class concepts are
clearly identified and
applied to the company
per each country
and/or the evidence
and analysis presented
are missing or
insignificant.
Class
Engagement
10%
5 points.
Presenter engages the class
by actively encouraging class
participation.
0 points.
Presenter does not
encourage any class
participation.
Visual Aids
10%
5 points.
Visual aids such as PowerPoint,
whiteboard, samples, etc. are
used effectively to enhance the
presentation.
4 points.
Visual aids such as
PowerPoint, whiteboard,
samples, etc. are used
somewhat effectively to
enhance the presentation.
3 points.
Visual aids such as
PowerPoint, whiteboard,
samples, etc. are used but do
not effectively enhance the
presentation.
0 points.
No visual aids are
used.
0%
Timing
10%
5 points.
The length of the
presentation falls within the
time limits set by the
instructor. 5 – 15 minutes.
4 points.
The length of the
presentation falls 25%
or less outside of the
time limits set by the
instructor.
3 points.
The length of the
presentation falls 26-
50% outside of the -time
limits set by the
instructor.
0 points.
The length of the
presentation falls
more than 50 %
outside of the time
limits set by the
instructor.
THIS PRESENTATION MUST BE THE STUDENT’S OWN WORK. THE USE OF ANY
MATERIAL THAT IS NOT THE STUDENT’S OWN WORK, INCLUDING UNREFERENCED
WORK TAKEN FROM AND/OR PURCHASED FROM ANOTHER SOURCE, CAN RESULT IN
A GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY BE TAKEN BY THE SCHOOL.