Hollywood Madison Group Case Discussion

Watch the following video: Hollywood Madison Case Video (

https://online.fiu.edu/videos/?vpvid=e86a1bc39a5c44fc90baaeceffa48293

)

Answer 5 questions:

1. Based on the video case, describe the role that celebrities have tended to play in advertising campaigns in the US.

2. Based on this video case, describe one advantage of using celebrities in commercials and infomercials. Please provide your opinion regarding this point-of-view.

3. Describe the process HMG uses to match celebrities with their client companies based on the information provided in this video case history.

4. Are there any advertising campaigns that currently use (or have in the past) celebrities that you think are particularly memorable or effective? Please explain your thoughts.

5. Are there any advertising campaigns that currently use celebrities (or have in the past) that you think are NOT particularly memorable or effective? Please explain your thoughts.

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