Global Mkt & Blockchain Tech (BLCN-633-M20)
Research Project #3
Watch the following videos on Digital Marketing:
Digital Marketing Strategies 2020 and Beyond: https://www.youtube.com/watch?v=bGQG_-OG6fs
Marketing Technology: https://www.youtube.com/watch?v=Q8yGCS0q0dk
After watching the videos, provide a video reflection paper that addresses the following.
1) What are 3 key aspects of digital marketing in the future the videos highlighted as essential to know?
2) What key digital marketing technique or strategy do you believe is the most interesting and why?
3) What is the overall impact the videos suggest marketing technology has to be able to provide competitive advantage for a company?
4) What are the key fundamentals of marketing technology the video prescribes that all businesses should understand?
Paper should be 4-5 pages, double spaced, in Times New Roman, 12pt font, double spaced. Minimum of video references mentioned. Title page and references page required, but does not count towards minimum.