Fortune 500 Darden Company in Hospitality
1:overview
2:People Management
3: Financial Strategy
4: Social Responsibility and Sustainability Management
5: Marketing Strategy and Management
HRI 138
Darden
Kristin Reed
2/8/2021
A multi-restaurant brand company called Darden will be the topic discussed below. I’ve decided to pick this fortune 500 company not only because the Professor required us to pick a big company, but I’ve personally haven’t looked into big corporations in my hospitality studies. All previous studies have been focused on local corporations, So it’s be nice to get more insight from bigger corporations, perhaps insight on future marketing, new trends, or even join forces in the future.
Darden owns many different types of restaurants including Olive Garden. Most people know what Olive garden is but hardly anyone knows who’s behind the curtain of the nationwide italian cuisine franchise. How they have managed during covid has been very interesting.
They own other establishments such as Longhorn Steakhouse, Cheddars, Eddie Vs, Yardhouse, and a few others.They hit on major american loved cuisines that i can’t help but love to explore.
I’ve been studying stocks in my free time and I noticed in 2020 with the pandemic going on Darden has been a hot topic on how their stock had held up. I like to look further into them in that focus.
Lastly it’s been a tough year or so. After this report I will not only will I learn alot about the company, I will also learn how they have evolved. Covid 19 has made all of us in the restaurant industry either revamping or reducing methods and products.
HRI 138 COMMERCIAL FOOD PRODUCTION MANAGEMENT Spring 2020
Project Requirements: Outline
TOPIC REQUIREMENTS: Please select to research the BEST MANAGEMENT PRACTICES of one of the following areas of the Hospitality Industry:
· A Hotel Company of your Choice
· A Restaurant Organization of your Choice
· A Cruise Line of your Choice
· A Resort Organization of your Choice
The company you choose must be a publicly traded Fortune 500 Company. No exceptions, don’t ask. Please be creative about your selection and choose an organization you would be interested in working for, with, or that you would like to benchmark, when you open your own Hospitality Company one day.
Requirements:
· 12 point Times New Roman Font. Double Spaced Paper, 1”margins
· Title Page and Reference Page, with at least (5) References on last page
· 5 to 7 Pages, The Title Page and Reference Page do not count as part of your 5 to7pages
· 5 Sections:
· Section 1: Topic Overview (Your Project Topic Paper)
· Section 2: People Management
· Section 3: Financial Strategy
· Section 4: Social Responsibility and Sustainability Management
· Section 5: Marketing Strategy and Management
Due Dates:
· Project Topics due on 2/03/2020
· Project Topics Paper due on 02/17/2020, 60 points.
· Please submit a One Page Overview of your company, and why you have selected to explore this specific company further, for your Final Project Paper. This paper is the first section of your 5 to 7 page paper.
Please submit the One Page Overview by 02/17/2020, 200 Points.
· 5-7 Page Paper due on: 3/31/ 2020, 200 points.
· No late papers will be accepted
· Submit online or in class
· (60% of the Final Project Grade)