Five Guys Case

FIVE GUYS CASE STUDY

How critical to a company’s success is the use of traditional promotional media such as TV, radio, and print advertising?
Evaluate Five Guys’ current promotion strategy.
Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize?
Assume that Five Guys’ promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds?

3–4 pages double spaced need in the next 9 hours

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