Features, Advantages, Benefits
For this assignment, you need to first watch the following video depiction of features, advantages and benefits:
Bosch Spark Plugs (YouTube video) (Links to an external site.)
Using the attached file, identify the features with the corresponding advantages and benefits (to the customer) for each model of spark plugs.
MKTG 3010_Participation_FAB_Bosch Spark Plugs x
MKTG 3010 PARTICIPATION ASSIGNMENT t
NAME ______________________________________________ EUID _______________
FEATURES
,
ADVANTAGES
,
BENEFITS
EXERCISE
BOSCH SUPER SPARK PLUGS
FEATURES
(Describes a characteristic of the product) |
ADVANTAGES
(Describes what the features can do compared to another product) |
BENEFITS
(Describes how the product meets the need of the customer) |
||||||
BOSCH SUPER PLUS SPARK PLUGS
FEATURES
(Describes a characteristic of the product)
ADVANTAGES
(Describes what the features can do compared to another product)
BENEFITS
(Describes how the product meets the need of the customer)
BOSCH SUPER 4 SPARK PLUGS
FEATURES
(Describes a characteristic of the product)
ADVANTAGES
(Describes what the features can do compared to another product)
BENEFITS
(Describes how the product meets the need of the customer)