fashion retailer brand socail media analysis

USE THE FORM ATTACHED and answer the questions, then fill in the blanks in the table. Don’t have to do citation and first page. Please just use the form.

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p>alifornia

S

tate

U

niversity

L

ong

B

each

–

F

ashion

M

erchandis

ing

and

D

esign

FMD

351

:

Fashion

P

romotion and Sales
Project

4:

SOC

I

AL

MEDIA

N

ame:

/

50

fashion

company

selected

to research:

Directions:

Note

:

I am changing thi

s

project due to our online sta

tus

.

If you want to work with a partner that

’

s

fine

.
research

table

: research and critique how a selected fashion company uses social

media.

A

.

Select a

fashion

designer/retailer

brand which is heavily invested in social

media.

B.

Analysis

1.

Website: Begin by evaluating your selected company’s website.

2. Table

:

Research the

current

social media used by the

selected

company.

Record your research

.

·

Please use the included

table

to take your notes.

·

TYPE it before you hand it in.

3. Critical thinking:

U

se lots of critical thinking. Think of yourself as having

taken the job of Social Media Director of the company. You would first

scan what is already be

ing

done with a critical eye then analyze what you

see with what needs to be done.

C.

ANALYSIS: After your research a

nswer the fo

llowing after your research

:
·

Is there consistency in their look and message?

·

Which medium do they do best? Worst?

· Which medium does the best job of advertising?

· Which one does the best job of engaging the customer? Give examples. Worst?

·

Suggestions

? If you were the Social Media Director what would you change and why?

table OF FINDINGS

Select a prominent fashion brand (retailer or designer):

Do a media scan and answer the following questions:

Strengths

Weaknesses

Advertising

Suggestions

Website

SOCIAL

MEDIA

Facebook

Twitter

Blog

Instagram

Pinterest

Mobile aps

Other (e.g.,YouTube):

C

ALIFORNIA

S

TATE

U
N
I

VERSITY

L

ONG

B

EACH

–
F

ASHION

M

ERCHANDISING AND

D

ESIGN

FMD

351:

F
ASHION
P

RO

M

OTION AND

S

ALES

P

ROJECT

4:

SOCIAL

MEDIA

N

AME

:

/
50

FASHION COMPANY

SELECTED TO

RESEARCH

:

D

IRECTIONS

:

Note: I am changing this project due to our online sta
tus. If you want to work with a partner that
’
s
fine
.

RESEARCH

TABLE

:

RESEARCH AND

CRITIQUE HOW A SELECTED FASHION COMPANY USES SOCIAL

MEDIA
.

A.
Select a

fashion

designer/retailer

brand which is heavily invested in social
media.

B.
Analysis

1.
Website: Begin by evaluating your selected company’s website.

2. Table
:
Research the
current

social media used by the

selected

company.
Record your research
.

·

Please use the included

table

to take your notes.

·

TYPE it before you hand it in.

3. Critical thinking:
U
se lots of critical thinking. Think of yourself as having
taken the job of Social Media Director of the company. You would first
scan what is already be
ing

done with a critical eye then analyze what you
see with what needs to be done.

C
.
ANALYSIS: After your research a
nswer the fo
llowing after your research
:

·

Is there consistency in their look and message?

·

Which medium do they do best? Worst?

CALIFORNIA STATE UNIVERSITY LONG BEACH -FASHION MERCHANDISING AND DESIGN

FMD 351: FASHION PROMOTION AND SALES

PROJECT 4: SOCIAL MEDIA

NAME: /50

FASHION COMPANY SELECTED TO RESEARCH:

DIRECTIONS:

Note: I am changing this project due to our online status. If you want to work with a partner that’s

fine.

RESEARCH TABLE : RESEARCH AND CRITIQUE HOW A SELECTED FASHION COMPANY USES SOCIAL

MEDIA.

A. Select a fashion designer/retailer brand which is heavily invested in social

media.

B. Analysis

1. Website: Begin by evaluating your selected company’s website.

2. Table: Research the current social media used by the selected company.

Record your research.

 Please use the included table to take your notes.

 TYPE it before you hand it in.

3. Critical thinking: Use lots of critical thinking. Think of yourself as having

taken the job of Social Media Director of the company. You would first

scan what is already being done with a critical eye then analyze what you

see with what needs to be done.

C. ANALYSIS: After your research answer the following after your research:

 Is there consistency in their look and message?

 Which medium do they do best? Worst?