EXECUTIVE SUMMARY ON Under Armour
Help writing a 2 page executive summary on Under Armour. Please be ready to make changes
See info below attached
james.a.greene
Sticky Note
Should be Essay 3 , Chapter 3 -REFLECTION-BUSB-481-SD12
james.a.greene
Sticky Note
Should Read -BUSB-481-SD12 Strategic Management
Professor Richard Doyle
Essay 3, Chapter 3- Reflection
SWOT
STRENGTHS
WEAKNESSES
· Innovative technology
· Diversity of its Product
· Strong Brand recognition
· Athlete Endorsements
· Eco-friendly/ Green products
· Limited Material/Technology
· Stiff Competition
· Lacks a Top Seller
· Limited Footwear Line
OPPORTUNITIES
THREATS
· International Expansion
· Expansion of athletic footwear
· Development of markets to incorporate women campaigns
· E-commerce
· High competition (Adidas, Nike, Reebok)
· Product Replacement