Ethical

What are some of the ethical concerns that come to mind for companies seeking to sell to the bottom of the pyramid? Review companies like Nike and Nestle and identify and address the ethical concerns these companies have raised. Provide your evaluation in a two-page paper.

Requirements for all papers:

1. All papers must be grammatically correct utilizing APA guidelines, 6th edition.
2. Writing word-for-word out of any book is plagiarism and will not be accepted for credit. Using another student’s work is plagiarism and will not be accepted for credit.
3. Students will need more than just the text to write these papers. Please refer to the list of references and the Baker College library. At least one scholarly resource is required, in addition to our text, to support your papers.
4. Each paper shall include a cover page, reference page, running head, introduction, body and conclusion.

APA FormatIntext Citations