Environmental Scan

Strategic Plan, Part 1: Environmental Scan

You will perform an environmental scan for your target company. Target Company is RALSTON PURINA

 

Instructions:

Write a 1,000-word minimum environmental analysis in which you include the following:

 

Evaluate the company’s external environment by conducting an environmental scan that will consist of the following:

1. Assessment of the company’s general environment.

2. Evaluation of the organization’s industry environment.

3. The company’s competitor environment assessment i.e. an analysis of the firm’scompetitors’ general and industry environments (please provide details for atleast 2 competitors)

 

Format your paper according to APA guidelines.