Enterprise for Sport and Health
Assignment details ( 2000 words )
You are required to work as an individual to design a sport related product or service for either a sports participant or sports fan (supporters). In line with the diversity of the sports industry this new product/service can be developed for an existing organisation (social enterprise, public or private sector) or set up as a new organisation (Private or not for profit).
The product may be anything you wish but you should consider the following carefully:
· The product/service value proposition (what it is and how it is going to add value or solve a problem);
· The likely target market / customer segments for your product and the relationships you will need;
· The channels through which the customers will access your product/service;
· What key partners, activities and resources you need to produce your product/service
· What are your key costs going to be?
· How are you going to generate revenue (i.e. what is your business model)?
Question 1 : Deliverable 1 –Written report (1500 words) on new service/product
Question 2 : Deliverable 2 – Self Evaluation Report ( 500 words )
The key project deliverables are the components of the project that are required in order for the project to be considered to have met the minimum specification required.
Assignment details
You are required to work as an individual to design a sport related product or service for either a sports participant or sports fan (supporters). In line with the diversity of the sports industry this new product/service can be developed for an existing organisation (social enterprise, public or private sector) or set up as a new organisation (Private or not for profit).
The product may be anything you wish but you should consider the following carefully:
· The product/service value proposition (what it is and how it is going to add value or solve a problem);
· The likely target market / customer segments for your product and the relationships you will need;
· The channels through which the customers will access your product/service;
· What key partners, activities and resources you need to produce your product/service
· What are your key costs going to be?
· How are you going to generate revenue (i.e. what is your business model)?
The key project deliverables are the components of the project that are required in order for the project to be considered to have met the minimum specification required.
PORT1
Deliverable 1 –Written report (1500 words) on new service/product
A report of 2000 words will need to be submitted that represents the planning detail of your new service or product idea. The report will need to reflect and outline the key mission, vision and values of the new or existing organisation and will contain three further detailed sections about the new service or product.
Section 1 – Executive Summary (250 words)
· Organisation Mission
· Organisation Vision
· Organisation Values
Section 2 Product/service specification (1250 words)
· CONCEPT
A clear description of their product with details of key features and functions including how it will provide value for their target customer group evidence to be provided to demonstrate why this is a problem/issue for the intended target customers.
· CUSTOMER –
Clear identification of a customer segment. Knowledge and understanding of the customer including size of the market and their characteristics. Appropriate citations and evidence should be provided to support their claims/assumptions
Customer relationships: There should be a clear indication of the type of relationship the group intend to form with their customers (e.g. self-service, automation, personal assistance).
· COMPETITORS
Key Competitor Analysis using at least one element of Porters 5 forces model with up to three competitors identified and profiled.
· RESOURCES, PARTNERS & STAKEHOLDERS
Key resources you need to produce your product/service: A clear description of the important assets needed to make the business model work (physical, intellectual, human, financial)
Key Partners and stakeholders to deliver the idea: A clear description of the most important network of suppliers and partners that will make the business model work. This should include key activities or resources required from partners an why (e.g. strategic alliances, reduction of risk, venue hire, sales platform).
· COSTS -BUSINESS MODEL
A clear outline of the major fixed and variable costs to produce the product/service. These initial assumptions should be realistic and accurate with evidence of some appropriate research to support their assumptions.
A clear description of how the group intends to generate income from their customers or other related partners. A clear revenue strategy should be evident (e.g. subscription fees, renting, licencing, advertising, direct sales) with an indication of pricing. These ideas/assumptions should be appropriate for the customer target group. Again this section should have clear evidence to support their assumptions/ideas.
Deliverable 2 – Self Evaluation Report
Each group member to submit a Peer Evaluation Report. This will include two elements.
1. A contribution audit Rubric to support marking below. (500 words)
Templated Activity all sections to be marked including
· Entrepreneurial intention review
· ENTREComp reflection and action plans for Opportunity identification
· ENTREComp reflection and action plans for Resource Management
· ENTREComp reflection and action plans for In to Action
Generic Guidance
1. Research-informed Literature
Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, typically published within the last five years or so, though seminal works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system.
Specific to this assignment:
Any sources of data used in your plan should be accredited via citations where relevant. Wide reading will need to be evidenced in deliverable 1 and 2.
1. Knowledge and Understanding of Subject
Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.
Specific to this assignment:
Based on your knowledge of the subject you should select appropriate techniques, models and/or theories in the following areas: research (primary and secondary); the business environment (competitive analysis such as Porter’s 5 forces model); marketing (SWOT and PESTEL); finance (cash flow forecasting); marketing; structures (legal form); and entrepreneurship (skills needed) to produce a convincing business case and model. You do not need to explain in depth the models, as this assignment is weighted more towards analysis and practical application.
1. Analysis
Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.
Specific to this assignment
: After you have applied the models to your business idea, you will need to prepare a persuasive pitch and convincing business plan. You must be able to justify and defend your proposals to potential investors.
1. Practical Application and Deployment
You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context. How do they work in practice? You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, some of which may be innovative and creative. This is likely to involve, for instance, the use of real world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria. You should show awareness of the limitations of concepts and theories when applied in particular contexts.
Specific to this assignment:
You will have to apply concepts and theories to create a real plan to solve a business problem or fill gap in the market place. Your business idea does not have to be a completely new but creativity and innovation will be rewarded.
1. Skills for Professional Practice
Your work must provide evidence of the attributes expected in professional practice. This includes demonstrating your individual initiative and/or collaborative working. You must communicate effectively in a suitable format, which may be written and/or oral, for example, essay, management report, presentation. Work should be coherent and well-structured in presentation and organisation.
Specific to this assignment:
This assignment will involve proposal writing.
The Service/product Plan
should be in report format with a table of contents. Although Business Plans do vary in format it should, at the very least include separate heading for: Executive Summary, Company Description, Product or Service, Market Analysis, Strategy and Implementation, Web Plan Summary, Management Team and Financial Analysis. A font of Times New Roman 12 or Arial 11 Point should be used. All graphs, charts and figures in the main body must be clearly referenced beside or beneath. Where possible they should not be on separate pages but should be incorporated within the text.
A personal review
must be submitted with the plan
Essential Resources:
· Resources listed on the lecture schedule and on Moodle
Section 1 Self Analysis
The questionnaire statements are focused on your preferences
so there are no right or wrong answers. Personal reviews should consider the reflective process (e.g. Gibbs Cycle) and consider the available literature in setting future action plans. Evidence of contribution should be included in the appendix. This should include photographic , scanned or screen shot evidence of tasks, meetings and activities.
Entrepreneurial Intention
Intention
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I am ready to do anything to be an entrepreneur
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My professional goal is to become an entrepreneur.
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I am determined to create a business in the future.
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I have very seriously thought about starting a firm
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I have got the intention to start a firm one day
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I intend to start a firm within five years of graduation
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I see the possibility of starting a business as a potential opportunity to pursue
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If I do not start my own business, I may be missing a great opportunity
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Overall I would label the option of starting a business as something positive
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Please describe in (your own words) the value creation process has affected your entrepreneurial intentions
Contribution Summary
Spotting & Generating the Opportunity
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I am excellent at finding new opportunities to generate value for others.
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I am excellent at recognise new opportunities to address problems and challenges.
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I am excellent at seizing and shaping opportunities to respond to challenges and create value for others.
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Creativity
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I am excellent at developing multiple ideas that create value for others.
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I am excellent at testing and refining ideas that create value for others.
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I am excellent at transforming ideas into solutions that create value for others.
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Vision
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I am excellent at imagining a desirable future.
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I am excellent at building an inspiring vision that engages others.
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I am excellent at using my vision of the future to guide strategic decision-making.
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Valuing Ideas
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I am excellent at understanding and appreciating the value of my ideas.
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I understand that ideas can have different types of value, which can be used in different ways.
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I am excellent at developing strategies to make the most of the value generated by ideas.
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Ethical & Sustainable Decision Making
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I can recognise the impact of my choices and behaviours.
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I consistently consider ethical and sustainable principles when making decisions.
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I am excellent at making sure that ethical and sustainability goals are considered and met.
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Spotting Opportunities
Step 1 : Description of Process
Step 2: Personal Contribution to the Process
Appendix Evidence
Step 3: What I have learned
Step 4: Personal Action Plan (based on experience and Self Reflection below).
Resources – Self Awareness
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I am confident in my ability to generate ideas and value for others.
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I am excellent at making the most of my strengths and weaknesses.
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I am excellent at compensating for my weaknesses by teaming up with others and by further developing my strengths.
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Motivation and Perseverance
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I want to follow my passions and create value for others.
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I am willing to put effort and resources into following their passion and create value for others.
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I am excellent at staying focused on my passion and can keep creating value despite any setbacks.
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Mobilising Resources
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I am excellent at finding and using resources responsibly.
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I am excellent at gathering and managing different types of resources.
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I am excellent at defining strategies to mobilise the resources needed to generate value for others.
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Financial & Economic Literacy
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I am excellent at drawing up a budget for a simple activity.
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I am excellent at finding funding options and managing a budget for a new value-creating activity.
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I am excellent at making a plan for the financial sustainability of a new value-creating activity.
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Mobilising others
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I am excellent at communicating my ideas clearly and with enthusiasm.
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I am excellent at persuading, involving and inspiring others.
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I am excellent at inspiring others and getting them on board for new ideas.
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Resources
Step 1 : Description of Process
Step 2: Personal Contribution to the Process
Appendix Evidence
Step 3: What I have learned
Step 4: Personal Action Plan (based on experience and Self Reflection below).
Into Action – Taking the Initiative
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I am interested in solving problems that affect my chosen industry/communities.
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I am excellent at initiating new value-creating activities.
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I am excellent at looking for opportunities to take the initiative to add or create value.
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Planning & Management
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I am excellent at defining goals for a simple value-creating activity.
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I am excellent at creating an action plan, which identifies the priorities and milestones for the achievement of my goals.
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I am excellent at refining priorities and plans to adjust to changing circumstances.
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Coping with Uncertainty and Risk
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I am not afraid of making mistakes while trying new things.
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I am excellent at evaluating the benefits and risks of alternative options and can make effective choices.
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I am excellent at weighing-up risks and making decisions despite uncertainty and ambiguity.
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Working with others
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I am excellent at working in a team.
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I am excellent at working with a wide range of individuals and groups.
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I am excellent at building a new team and networking
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Learning Through Experience
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I am excellent at recognising what I have learnt by taking part in activities.
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I am excellent at reflection and judging my achievements and failures, and can learn from these.
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I am excellent at improving my abilities by building on their previous experiences and interactions with others.
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Into Action
Step 1 : Description of Process
Step 2: Personal Contribution to the Process
Appendix Evidence
Step 3: What I have learned
Step 4: Personal Action Plan (based on experience and Self Reflection below).
Learning & Reflection Card
Section 2: Individual Peer Review Reports for Team Members
There are six categories to assess your peers for the group work and presentations. For each item, rate each person in your group using the 4-point scale given. Please think hard and honestly, about each of the categories and how each group member performed – different people will have different strengths and will have made different contributions. Space for comments has been provided to explain your ratings allowing the marker to understand your views.
Please do your evaluations independently – do not share or discuss your scoring or come to a decision based on a group opinion. I want a rating from each of you, based on your perceptions and experiences.
Submit one form for each of your group members with your name and the assessed person’s name on each form
Peer Review
Name of Team Member:
Scoring:
For each assessment criteria, award each member of your group a score using this scale.
0 – No help at all to the group in this respect
1 – Not as good as most of the group in this respect
2 – About average for the group in this respect
3 – Better than most of the group in this respect
Assessment Criteria
Score
Example/Explanation
Group Participation: Attends meetings regularly and on time.
Time Management & Responsibility: Accepts fair share of work and reliably completes it by the required time.
Adaptability: Displays or tries to develop a wide range of skills in service of the project, readily accepts changed approach or constructive criticism.
Creativity/Originality: Problem-solves when faced with impasses or challenges, originates new ideas, initiates team decisions.
Communication Skills: Effective in discussions, good listener, capable presenter, proficient at diagramming, representing, and documenting work.
General Team Skills: Positive attitude, encourages and motivates team, supports team decisions, helps team reach consensus, helps resolve conflicts in the group.
(adapted from Goldfinch, 1994; Lejk & Wyvill, 2001)
Peer Review
Name of Team Member:
Scoring:
For each assessment criteria, award each member of your group a score using this scale.
0 – No help at all to the group in this respect
1 – Not as good as most of the group in this respect
2 – About average for the group in this respect
3 – Better than most of the group in this respect
Assessment Criteria
Score
Example/Explanation
Group Participation: Attends meetings regularly and on time.
Time Management & Responsibility: Accepts fair share of work and reliably completes it by the required time.
Adaptability: Displays or tries to develop a wide range of skills in service of the project, readily accepts changed approach or constructive criticism.
Creativity/Originality: Problem-solves when faced with impasses or challenges, originates new ideas, initiates team decisions.
Communication Skills: Effective in discussions, good listener, capable presenter, proficient at diagramming, representing, and documenting work.
General Team Skills: Positive attitude, encourages and motivates team, supports team decisions, helps team reach consensus, helps resolve conflicts in the group.
(adapted from Goldfinch, 1994; Lejk & Wyvill, 2001)
Peer Review
Name of Team Member:
Scoring:
For each assessment criteria, award each member of your group a score using this scale.
0 – No help at all to the group in this respect
1 – Not as good as most of the group in this respect
2 – About average for the group in this respect
3 – Better than most of the group in this respect
Assessment Criteria
Score
Example/Explanation
Group Participation: Attends meetings regularly and on time.
Time Management & Responsibility: Accepts fair share of work and reliably completes it by the required time.
Adaptability: Displays or tries to develop a wide range of skills in service of the project, readily accepts changed approach or constructive criticism.
Creativity/Originality: Problem-solves when faced with impasses or challenges, originates new ideas, initiates team decisions.
Communication Skills: Effective in discussions, good listener, capable presenter, proficient at diagramming, representing, and documenting work.
General Team Skills: Positive attitude, encourages and motivates team, supports team decisions, helps team reach consensus, helps resolve conflicts in the group.
(adapted from Goldfinch, 1994; Lejk & Wyvill, 2001)
Peer Review
Name of Team Member:
Scoring:
For each assessment criteria, award each member of your group a score using this scale.
0 – No help at all to the group in this respect
1 – Not as good as most of the group in this respect
2 – About average for the group in this respect
3 – Better than most of the group in this respect
Assessment Criteria
Score
Example/Explanation
Group Participation: Attends meetings regularly and on time.
Time Management & Responsibility: Accepts fair share of work and reliably completes it by the required time.
Adaptability: Displays or tries to develop a wide range of skills in service of the project, readily accepts changed approach or constructive criticism.
Creativity/Originality: Problem-solves when faced with impasses or challenges, originates new ideas, initiates team decisions.
Communication Skills: Effective in discussions, good listener, capable presenter, proficient at diagramming, representing, and documenting work.
General Team Skills: Positive attitude, encourages and motivates team, supports team decisions, helps team reach consensus, helps resolve conflicts in the group.
(adapted from Goldfinch, 1994; Lejk & Wyvill, 2001)
Peer Review
Name of Team Member:
Scoring:
For each assessment criteria, award each member of your group a score using this scale.
0 – No help at all to the group in this respect
1 – Not as good as most of the group in this respect
2 – About average for the group in this respect
3 – Better than most of the group in this respect
Assessment Criteria
Score
Example/Explanation
Group Participation: Attends meetings regularly and on time.
Time Management & Responsibility: Accepts fair share of work and reliably completes it by the required time.
Adaptability: Displays or tries to develop a wide range of skills in service of the project, readily accepts changed approach or constructive criticism.
Creativity/Originality: Problem-solves when faced with impasses or challenges, originates new ideas, initiates team decisions.
Communication Skills: Effective in discussions, good listener, capable presenter, proficient at diagramming, representing, and documenting work.
General Team Skills: Positive attitude, encourages and motivates team, supports team decisions, helps team reach consensus, helps resolve conflicts in the group.
(adapted from Goldfinch, 1994; Lejk & Wyvill, 2001)
Appendix