Editing and proofreading this paper, and write a speech draft (450words) (see word document attached)

According to the word document attached, please do this two things:

1. editing the paper (make it Grammarly correct and seems more professional)

2. based on the word document, write a speech draft (around 500 words); approximately 200 words for SWOT analysis, and 300 words for distribution strategy.

BackgroundInformation and SWOT analysis

1.1 Short profile of the chosen product/brand and the company it is affiliated to

Brand: JieDian

Product(service): Power Bank Sharing Service

Market: Hong Kong

market of power bank sharing service

1.2 SWOT analysis of the company for the new market you choose

Strengths:

· Industry leader, very experienced in power bank sharing service.

（stable battery quality、well-developed business model，sufficient operation & management experiences）

· Close to suppliers

Weakness:

· Machine, Battery maintenance risks

· Scene limit, outside factors

· Didn’t have clear price/quality advantage

· Lack of global operation experiences

Opportunities:

· Large base of mobile phone users

· Insufficient market needs

· After the promotion of 5g mobile phones, the time of the mobile equipment has not been extended, so the demand for Shared charging bags in the market will be in long term.

· ChargeSPOT has Long and complicated rent process

· Relatively low battery quality, industry experiences, capital.

· HK is free & open & fair market

· Similar culture

· Policy superiority

· Good transportation

· No international trade barriers

Threats:

· ChargeSPOT has first mover advantages (they already possesses certain number of customers awareness/market share, good relationship with local company/government/suppliers)

· The epidemic has delayed the development process of shared charge bank enterprises

· Regulation barriers

· Culture barriers: new life-habit acceptance (HK citizens haven’t widely develop the habit of using sharing power battery)

· Customers privacy info request

1.3 Claim the country with which you wish to trade and provide overall justification why you think it is a good idea

Market: Hong Kong

Why this is a good idea:

1. Rasing needs for power bank sharing. According to research, citizens in HK think that if they can conveniently rent and return the power bank outside. They would not bring power bank all the way.

2. The development of 5G. More and more people use 5G. While 5G means higher battery-consuming.

3. HK is close to China mainland, which means high culture similarity, better communication.

Distribution Strategy

1. Standards for choosing distribution channels

Before talking about what kind of distribution strategy JieDian should have, a basic condition analysis should be illustrated. According to the facts listed above, JieDian will try to break to a new market, getting more market share. So expansion and growth are two key words should be considered when setting distribution strategy. The competitors had implemented distribution strategy, but the machine didn’t widely set, which means there are huge amount of unsatisfied needs for portable power bank.

In terms of choosing places to put those machine, obviously, it would be better if the machine can be widely set over Hong Kong. The market penetration rate higher, the better. However, durign the stage of just entering a new market, the priority shuold be those streets and business circle with high visitors flow rate. It’s known that choosing a cost-effective distributional channel is super esseantial for a company, especially in the stage of just entering a new market, which means setting certain number of power bank machine, getting ideal amount of profit or reaching to good result of dissemination.

Here standards are listed when JieDian consider choosing a distribution channel:

· Scene with high visitor flow rate

· Places where people spend certain time

· Places where people would not spend certain time but frequently visit

· Street/Business circle where possesses plenty of shops

2. Distribution channel choices and why

· Scenes

The core circle of a city is always in priority concern because of its high visitor flow rates. Larger number of visitors means larger amount of needs of borrow portable power bank. It’s known that the phone. It is known that the penetration rate of mobile phones is very high, so the places with greater traffic are more likely to have a relatively high demand for mobile charge bank.

The scenes that JieDian would choose:

· Core business circle (e.g. streets, shopping malls)

· famous tourist attractions (e.g. shopping mall)

· transportation junction (e.g. subway, border gate)

For instances, Central (mainly business and office workers); Tsim Sha Tsui (mainly shopping and tourists); Mong Kok (mainly shopping and tourists)

· Partners cooperated

relatively long stay time	relatively short stay time
relatively high visit frequency	restaurants, shopping stores	convinience store, cafe/beverage shop
relatively low visit frequency	banks, hotels, KTV, Bar	N/A

When considering the partners that is good for JieDian to cooperate, two conceptes are considered in priority. The first one is how long that visitors/citizens will spend in this spots, and the second one is how frequently that visitors/citizens will come to the spots. The longer stary time, the higher frequency of visit can be transformed to the higher needs of borrow and return.

· Quality of distribution

One thing worthwhile to metion is that the quality of distribution is not based on the number of machines, but if the power bank machine is uniformly distributed based on maps. Thus, JieDian should not wildly pursue the number of machine they will put on those spots. On the other hand, JieDian should take a consideration such as how to make a large amount of machines well distributed, how to keep a suitable distances among machines.

3. How to motivate channel partners to cooperate with JieDian

The key of cooperate with channel partners is to find the possible concerns they would have, solve those concerns and let them further understand the benefit they would get from cooperation cooperation.

Concerns	#1. Is this company experienced?; is this cooperation legally protected? #2. Is the power bank machine qualified and stable?
	Method	Show certificate, relevant legal documents and past cooperation cases

From the view of partners, they may have two types of concern listed above. Based on those concerns, JieDian should show their rich experience and resources in the industry of portable power bank, make JieDian a trustworthy company. Also, relevant certifications and documents should be sent to the partners, which, as digital proofs, are more convicitive. Especially regarding to the quality of powerbank, JieDian can show the data like low customer complain rate, machine damage rate to remove the worries of partners. Beyond that, JieDian provide well-delveloped after-sale services, letting the partners know that at the time some issues happend, JieDian is well-equipped to solve those issues.

Method

Benefits	#1. Excellent opportunities for appealing customers / better serve your customers #2. High participation in profit
Show the successful cooperation cases with customer and profit raising

After providing guranttee, JieDian should also strength the partners’ confidence toward JieDian by illustrating how profitable if the cooperation accomplished. Firstly, accepting JieDian means that the shops/places can provide customers/visitors one more services, which is positively accepted from the view of customers/visitors. For instance, if there two convinience store, the store which possesses power bank service may appeal more customer visits than the another one. The higher number of visitors also raise the possibility of make purchase of other products in the store. According to the data, if the shop buy out of one JieDian power bank machine, they can get 90% of profit it produced. If they become the agent of JieDian power bank machine, they get 40% of profit those machines produced. Additionally, JieDian had accomplished so many cases with partners in China mainland market, which is a excellent proof to show. From those cases, the partners in HongKong market would clearly understand what they can get from this business cooperations, and see those positive and profitable outcomes.

Appendix：

https://www.sohu.com/na/431581156_120823507