Economics

San Francisco Bread: Q is the dependent variable; price, competitor’s price, advertising, and income are independent variables.

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After regressions are completed:

1. Write regression equation in form:

y = a + b1*x1 + b2*x2 + b3*x3 + b4*x4 + ε (Frisco)

2. Identify R2, Adj. R2, F-statistic and standard error of the estimate (SEE).

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3. Identify critical F-statistic and t-statistic for α = 0.05.

4. Create two new columns in Frisco file — revenue and adv. % (of sales) then re-run the regression.

2

>original

,6

.62

0,

9

80

2

3

4

5

2

6

,973

6,2

7

,954

8

9

9

11

,603

13

0,241

14

15

6.20

16

17

19

20

21

22

5.10

23

24

25

6.42

26

6.97

27

5.30

28

29

30

5.96

San Francisco Bread Company
Market Demand (Q) Price (P) Competitor Price (Px) Advertising (Ad) Income (I)
1 5 9 6 11 7 6.5

4 20 25 54,

8
596,45

3 7.

29 5.01 204,559 51,755
599,201 6.66 5.96 206,647 52,955
572,258 8.01 5.

30 207,025 54,391
558,

14 7.53 6.

16 207,4

22 48,491
6

27 6.51 7.56 21 24 51,2

19
593,024 6.20 7.

15 2

17 48,685
565,004 7.

28 6.97 220,

13 47,219
596,254 5.95 5.52 220,215 49,775
10 652,880 6.42 6.27 220,728 54,932
596,784 5.94 5.66 2

26 48,092
12 657,468 6.47 7.68 228,620 54,929
519,866 6.99 5.10 23 46,057
612,941 7.72 5.38 232,777 55,239
621,707 6.46 237,300 53,976
597,215 7.31 7.43 238,765 49,576
617,427 7.36 5.28 241,957 55,454
18 572,320 6.19 6.12 251,317 48,480
602,400 7.95 6.38 254,393 53,249
575,004 6.34 5.67 255,699 49,696
667,581 5.54 7.08 262,270 52,600
569,880 7.89 275,588 50,472
644,684 6.76 7.22 277,667 53,409
605,468 6.39 5.21 277,816 52,660
599,213 6.00 279,031 50,464
610,735 6.82 279,934 49,525
603,830 7.10 287,921 49,489
617,803 7.77 6.96 289,358 49,375
529,009 8.07 5.76 294,787 48,254
573,211 6.91 296,246 46,017

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