discussion week 10

From the videos,

What Is Cause Marketing?

and

Why Cause Marketing Is Important

, address the following:

• Identity a cause-related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well?
• How was this campaign structured to achieve results? Provide an example to illustrate your point.
• Provide research from the Strayer University Library or the Internet that is specific to this cause related marketing campaign.
• Read and respond to at least one of your classmates’ posts.